In this week's episode of our CEO Coffee Chat series, guest hosts Heather and Patti are sharing their best-kept secrets for running extraordinary events your customers, faculty and dancers will adore. Running successful studio events doesn't need to be a headache for the studio owner, and today you'll discover how to generate additional revenue, enhance customer experience, and have FUN at the same time! In our new 6-part series, "CEO Coffee Chat", you're invited to join this dynamic duo over a cup of coffee each week, and share an inside-look into the fun, fabulous - and often frustrating - world of studio ownership. Heather and Patti will be sharing the innovative strategies that they have implemented over the years to be among our industry's leading dance studios! Get ready to shed a few tears (and a whole lot of laughs) as these business-besties lay it all out on the coffee table.