All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

Extreme Gratitude: How Extraordinary Individuals Fuel Capital Campaign Success


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In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt dive deep into the concept of extreme gratitude and how recognizing the unsung heroes of capital campaigns can elevate your nonprofit’s success. Join them as they explore heartwarming stories of individuals—staff, board members, and volunteers—who go above and beyond to drive a campaign forward, and how organizations can thank these heroes in extraordinary ways.

From creating personal keepsakes like handwritten notes to organizing unforgettable gifts that align with the recipient's personality, Amy and Andrea share real-life examples of thoughtful and tailored recognition. They emphasize that true gratitude doesn’t have to be flashy or expensive but should reflect the recipient’s values and contributions. Whether it’s a video scrapbook filled with heartfelt messages or a surprise trip to a dream destination, these creative ways to show appreciation can leave a lasting impact.

Andrea shares a story about a modest executive director who received a simple but meaningful book of notes from board members, and Amy discusses a nurse-turned-volunteer whose efforts were recognized with a special trip to Rome. These stories highlight the importance of aligning your gratitude with the recipient's preferences—whether they enjoy public praise or prefer a more private acknowledgment.

Key takeaways from this episode:

  • The role of extreme gratitude in sustaining and inspiring campaign champions.
  • How to recognize both visible and behind-the-scenes contributors in ways that resonate with them.
  • The importance of customizing your recognition to the individual, be it a donor, staff member, or volunteer.
  • Practical tips for thanking those who prefer private recognition vs. public acknowledgment.
  • This episode is perfect for nonprofit leaders, development officers, and campaign volunteers looking to foster deeper relationships through thoughtful recognition. Learn how to keep your key players engaged, inspired, and appreciated as your campaign nears its goals.

    For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources

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    All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, ToolkitBy Capital Campaign Pro

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