On this week's episode of the Escape Your Limits Podcast, we welcome Owen Hanson, a dynamic entrepreneur, former athlete and the ultimate example of crime to come back.

Once a USC football player with a bright future, Owen's competitive drive led him to build a multi- million-dollar bookmaking business — but that success came at a cost. Drawn deeper into the criminal underworld, Owen became entangled with one of the world's most dangerous cartels, running international drug operations while living a life of extreme luxury.

After his dramatic arrest by the FBI — helicopters, undercover agents, and all — Owen found himself locked in a 6x8 prison cell. But instead of giving up, he found a new purpose: fitness, mindset mastery, and even launching a protein ice-cream brand from behind bars.

In this powerful episode, Owen shares his jaw-dropping journey from national championships to Cartel connections, from extravagant spending to creative prison hustles, and ultimately to a path of personal redemption. He opens up about the dangerous allure of fast money, the brutal lessons of prison life and how he's rebuilding his empire the right way.

Packed with raw insights, unbelievable stories and hard-won wisdom, this conversation is one you absolutely do not want to miss.

In this podcast, Owen discusses:

• His arrest and FBI takedown.
• The journey from USC athlete to businessman.
• How business led to Cartel connections.
• Prison life and survival hustle.
• The birth of Kingpin Ice Cream (now California Ice Protein).
• Extravagant lifestyle and excess.
• Addiction, pressure and a strong mindset.
• Reinvention and second chances.
• Lessons for entrepreneurs.

To learn more about Owen Hanson, click here: https://www.instagram.com/theofficialcakid/?hl=en

To buy Owen's book, click here: https://www.thecaliforniakid.com/my-book

Check out Owen's new protein ice cream business click here: https://www.californiaiceprotein.com/

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0:00 Intro 0:30 Getting arrested and realizations 9:31 Finding hope and maintaining sanity 12:16 Football and early ambitions

16:08 Transition to bookmaking and business growth 17:27 Mathematical skills and business strategy 28:02 International expansion and logistics 36:53 Handing pressure and making decisions 42:17 Luxury and extravagance 46:33 Interactions with the Cartel 52:20 Post-prison business ventures 53:11 Building Kingpin, the ice-cream brand in prison 1:03:40 The importance of appearance and image 1:07:01 Overcoming challenges and building the brand 1:08:42 Lessons learned and advice for aspiring entrepreneurs