Deconstructor of Fun

Facebook's Games Marketing Insights for 2021

Listen Later

2020 was a monumental year for mobile gaming. Facebook's Games Marketing Insights for 2021 report provides several new and unique insights that will help you plan for the year ahead. The report dives into changing player behavior, demographics, motivations, preferences, and spending habits.

To save you time, we recorded a podcast episode with Stephen Gray, Ph.D., Consumer Research Manager at Facebook, and went through the report in detail. Some of the fascinating takeaways from the podcast:

  • Core gamers adopted mobile. The major new audience getting into mobile games are core gamers who flocked especially into shooter games.
  • Familiarity is becoming vital. Three out of four games downloaded in the Western markets were familiar to the player in advance. In South Korea, a more mature mobile gaming market, 9 out of 10 games downloaded were familiar to the players in advance.
  • The top is evolving. 42 new games entered the top 100 grossing charts. This is nearly double that in 2019. This changes the perception that the top is never changing but it also speaks of the diminished staying power of top-grossing games.

    • Download the report.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Deconstructor of FunBy Deconstructor of Fun
    • 4.4
    • 4.4
    • 4.4
    • 4.4
    • 4.4

    4.4

    100 ratings

    More shows like Deconstructor of Fun

    View all
    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    538 Listeners

    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    1,091 Listeners

    The Meb Faber Show - Better Investing by The Idea Farm

    The Meb Faber Show - Better Investing

    941 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    236 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,913 Listeners

    Dwarkesh Podcast by Dwarkesh Patel

    Dwarkesh Podcast

    71 Listeners

    GameMakers by Joseph Kim

    GameMakers

    8 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    205 Listeners

    Gamecraft by Mitch Lasky / Blake Robbins

    Gamecraft

    129 Listeners

    No Priors: Artificial Intelligence | Technology | Startups by Conviction

    No Priors: Artificial Intelligence | Technology | Startups

    131 Listeners

    BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

    BG2Pod with Brad Gerstner and Bill Gurley

    519 Listeners

    Game Economist Cast by Phillip Black

    Game Economist Cast

    7 Listeners

    Uncapped with Jack Altman by Alt Capital

    Uncapped with Jack Altman

    39 Listeners

    Cheeky Pint by Stripe

    Cheeky Pint

    43 Listeners

    ACCESS by Vox Media

    ACCESS

    13 Listeners