Deconstructor of Fun

Facebook's Games Marketing Insights for 2021

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2020 was a monumental year for mobile gaming. Facebook's Games Marketing Insights for 2021 report provides several new and unique insights that will help you plan for the year ahead. The report dives into changing player behavior, demographics, motivations, preferences, and spending habits.

To save you time, we recorded a podcast episode with Stephen Gray, Ph.D., Consumer Research Manager at Facebook, and went through the report in detail. Some of the fascinating takeaways from the podcast:

  • Core gamers adopted mobile. The major new audience getting into mobile games are core gamers who flocked especially into shooter games.
  • Familiarity is becoming vital. Three out of four games downloaded in the Western markets were familiar to the player in advance. In South Korea, a more mature mobile gaming market, 9 out of 10 games downloaded were familiar to the players in advance.
  • The top is evolving. 42 new games entered the top 100 grossing charts. This is nearly double that in 2019. This changes the perception that the top is never changing but it also speaks of the diminished staying power of top-grossing games.

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