Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help your brand grow. 

A few of the resources mentioned in this episode:

• Butter Girl & SULT
• CJ Hendry
• Canva to Meta ad integration
• Order Editing
• Marty Supreme
• Sippi Soda Co
• Miranda Shanahan's Community Levels
• Brimm 

See omnystudio.com/listener for privacy information.