eCommerce MasterPlan

Fashion, PR, and Circularity with The R Collective's Christina Dean


Listen Later

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion. 

Founded in 2017 they are selling via their Shopify store and wholesale.

They have rescued 238,000 yards of fabric and 8,100 square feet of leather.

In this episode we discuss:

  • Why excessive textile materials pose a challenge for charities and businesses
  • The issue of excess and waste materials in the fashion industry
  • Repurposing and reusing fabric and clothing protected by intellectual property
  • How do partnerships with luxury brands help in creating circular fashion?
  • Why is getting control of inventory crucial in becoming more sustainable?

Time stamps:

[03:57] From dentist to journalist to sustainable fashion.

[06:31] Businesses donate excess materials to nonprofits.

[11:19] Complexity of using luxury brands' excess stock.

[14:55] Recycling luxury brand materials into new products.

[17:16] Supply chain analysis proves recycling is environmentally beneficial.

[21:48] Inventory control is crucial for sustainable businesses.

[24:04] Press involvement is crucial for business success.

[28:07] Fashion waste creates opportunities for sustainability.


Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing

Save 15% with Zitec >> https://ecmp.info/zitec

.

.



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
View all episodesView all episodes
Download on the App Store

eCommerce MasterPlanBy Chloë Thomas

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

63 ratings


More shows like eCommerce MasterPlan

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,434 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

572 Listeners

Capitalism.com with Ryan Daniel Moran by Capitalism.com

Capitalism.com with Ryan Daniel Moran

729 Listeners

Shopify Masters by Shopify

Shopify Masters

378 Listeners

The School of Greatness by Lewis Howes

The School of Greatness

21,218 Listeners

Disruptors by Rob Moore

Disruptors

114 Listeners

Founders by David Senra

Founders

2,085 Listeners

The Game w/ Alex Hormozi by Alex Hormozi

The Game w/ Alex Hormozi

4,418 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,410 Listeners

My First Million by Hubspot Media

My First Million

2,643 Listeners

James Sinclair's Business Broadcast by James Sinclair

James Sinclair's Business Broadcast

4 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

610 Listeners

Keep Optimising by Chloe Thomas

Keep Optimising

18 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners

OPERATORS by OPERATORS

OPERATORS

48 Listeners

eCommerce Explored by Chloe Thomas

eCommerce Explored

0 Listeners