In this week's episode, Dean Mackie and Josh Phegan look at the attributes of great brands beyond logos and signature colour schemes. They talk about how a brand connects with the consumer, brand stories that promote customer loyalty, creating the brand experience around what people want, and the little things that differentiate your brand from the competition.

This episode features Dean Mackie and Josh Phegan discussing Sales Management 101. Dean clarifies what a sales manager actually does and outlines some of the 101s to watch out for. They talk about tactical sales management and what makes a great sales coach. Josh advises we criticise generally and praise individually, and Dean reminds us that we are not our behaviours.  

This week Dean Mackie and Josh Phegan focus on successful rollout plans. Dean points out that everyone wants improvement but no one wants to make changes, and suggests ways to make benefits outweigh the pain. They discuss the plus-dot-minus assessment methodology, Josh explains the five-step change model, and they agree that the biggest cost in any business is wastage.

In this episode, Dean Mackie and Josh Phegan talk about driving USPs. Josh begins discussion of unique selling propositions by defining what they are and pointing to the ways that businesses fail to fully support them. Dean weighs in with customer impressions and USP approaches that really stand out. Josh adds the need to find the one thing consumers will respond to and do that. Get clear on your unique components and use them.

This week Dean Mackie and Josh Phegan address the need for visionary growth for your business. It's the why, what and how of business growth, and Dean begins with insights on how decision making sets the subconscious mind to focus on the end goal. Josh discusses getting clear on business decision principles and how changing your focus changes your outcomes. They agree that making the decision is the secret to setting the vision that creates growth.

In this episode, Dean Mackie and Josh Phegan look at change management processes and practices, why change is good and necessary, and how to make it easier. Dean explains why people resist change, and Josh breaks down the action plan for implementing a new initiative and helping a team get on board with it. Dean exposes some fears people have around change and suggests making things more visible and learning to pivot quickly.

This week Dean Mackie and Josh Phegan discuss and define values in business, and illustrate the benefits of those values in decision making. Dean lists quality, responsibility, mutuality, efficiency and freedom as foundational values, and Josh shares a team exercise in living out those values. They talk about health and fitness as values that impact performance, and the necessity that everyone in the organisation knows its values.

In this week's episode, Dean Mackie and Josh Phegan discuss getting clarity on your mission by using metrics to guide decision making. They examine measurements you can apply to your own business, benchmarks that prove achievement, and what to do now to accelerate your growth. Dean and Josh show how changing the way you think leads to greater focus, they agree on taking the long-term view, and advise thinking big around the mission.

In this Fast Pace episode, Dean Mackie and Josh Phegan look at clarity of purpose. They examine purpose as part of your vision, of living your life, and defining what it actually is. They discuss its influence around problem-solving, serving the customer, and decision making. Dean and Josh illustrate ways businesses deliver the idea of who they are and what they're about to the customer, and why your purpose is never ultimately achieved.

In this weeks episode, Dean Mackie and Josh Phegan discuss the intersection between the digital and the real world. They go deep into understanding how agents now need to interact in both environments to understand future customer needs, be there at every decisive moment, and amplify what works.