Is digital marketing broken?

In this episode, Jonathan Bannister delivers a blunt and timely message for the home services industry: the digital marketing tactics that used to work… just don’t anymore.

We dive into the real reasons so many HVAC and home service companies are burning money on bad leads, weak branding, and agency fluff. Jonathan breaks down what actually works now—and how to build a lead flow that converts in today’s market.

This episode is equal parts wake-up call and playbook, packed with powerful insights for owners, marketers, and sales pros alike.

💡 What You’ll Learn:

• Why traditional digital marketing is failing home service businesses
• The biggest lies agencies keep selling (and why they don’t care)
• How to build brand equity that lasts longer than your ad spend
• What SEO and Google Ads miss—and how to fix it
• Why content, trust, and strategy beat funnels and gimmicks
• How to future-proof your lead gen with integrity and impact

📚 Jonathan’s New Book:

🔥 Fck Digital Marketing* – https://book.topservdigital.com/FDM

Follow @jonathanbannister and @topservdigital for launch details.

🎟️ Relentless: The Ultimate Sales Transformation – May 6–8, 2025 | Boston, MA

🎫 Tickets are 50% off through the event!

👉 https://www.closeitnowbootcamp.com

💳 Financing available: https://www.closeitnoweasypay.com

📲 Let’s Connect:

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Love the episode? Leave a review and share it forward.

👉 https://g.page/r/CbfnnDqTCwQdEAE/review

💬 Final Thought:

“You don’t have a marketing problem. You have a trust problem.Fix that—and the leads take care of themselves.”