Fearless Sellers - The Women of Amazon

By Joie Roberts

Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA ... more

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FAQs about Fearless Sellers - The Women of Amazon:

How many episodes does Fearless Sellers - The Women of Amazon have?

The podcast currently has 148 episodes available.

Fearless Sellers - The Women of Amazon episodes:

February 26, 2025#148 Ensuring Authenticity: How Amazon Fights Fake Reviews with Rebecca Mond from Amazon
In this conversation, Joie Roberts interviews Rebecca Mond, the head of external relations for customer trust and abuse prevention at Amazon. They discuss the importance of maintaining the integrity of customer reviews on Amazon, the challenges posed by fake reviews, and the measures Amazon is taking to combat this issue.
Rebecca explains the distinction between authentic and fake reviews, the role of machine learning in detecting fake reviews, and the consequences for sellers who engage in review manipulation. They also touch on the Amazon Vine program, which helps sellers gain authentic reviews, and the future of reviews in light of advancements in AI technology.

Takeaways
Fake reviews mislead customers and undermine trust.
Amazon pioneered customer reviews to promote transparency.
Authentic reviews are essential for informed purchasing decisions.
Sellers can ask for reviews but must do so neutrally.
Machine learning models help detect fake reviews at scale.
The fake review broker industry is a growing concern.
Amazon takes legal action against fake review brokers.
Sellers face consequences for soliciting fake reviews.
Patience is key in building authentic reviews over time.
The future of reviews will leverage AI for better detection.
Connect with Rebecca:
https://www.linkedin.com/in/rebecca-mond-9768545/

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: [email protected]
Book a free strategy session with Joie Roberts: www.callamz.com
...more
31min
February 25, 2025#148 Ensuring Authenticity: How Amazon Fights Fake Reviews with Rebecca Mond from Customer Trust
Summary
In this conversation, Joie Roberts interviews Rebecca Mond, the head of external relations for customer trust and abuse prevention at Amazon. They discuss the importance of maintaining the integrity of customer reviews on Amazon, the challenges posed by fake reviews, and the measures Amazon is taking to combat this issue.
Rebecca explains the distinction between authentic and fake reviews, the role of machine learning in detecting fake reviews, and the consequences for sellers who engage in review manipulation. They also touch on the Amazon Vine program, which helps sellers gain authentic reviews, and the future of reviews in light of advancements in AI technology.

Takeaways
Fake reviews mislead customers and undermine trust.
Amazon pioneered customer reviews to promote transparency.
Authentic reviews are essential for informed purchasing decisions.
Sellers can ask for reviews but must do so neutrally.
Machine learning models help detect fake reviews at scale.
The fake review broker industry is a growing concern.
Amazon takes legal action against fake review brokers.
Sellers face consequences for soliciting fake reviews.
Patience is key in building authentic reviews over time.
The future of reviews will leverage AI for better detection.
Connect with Rebecca:
https://www.linkedin.com/in/rebecca-mond-9768545/

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: [email protected]
Book a free strategy session with Joie Roberts: www.callamz.com
...more
32min
January 14, 2025#147 Cracking the Code: How Uri Rahimi Mastered Amazon FBA and Skyrocketed to Success!
Episode Summary
In this episode of the Fearless Sellers podcast, Joie Roberts interviews Uri Rahimi, a successful Amazon seller known for his innovative product development and PPC strategies. Uri shares his journey from flipping textbooks in high school to building a thriving art business on Amazon.
He discusses the importance of differentiating products through design, mastering PPC for sales success, and the custom tools he developed for managing his extensive PPC campaigns. Additionally, Uri highlights the role of AI in his business operations and the significance of teamwork and complementary skills in entrepreneurship.

Takeaways
Uri started his entrepreneurial journey by flipping textbooks online.
He emphasizes the importance of keyword research in product development.
Differentiation through design is key to standing out in the market.
PPC is a major cost center for Amazon sellers and requires careful management.
Uri built custom tools to manage his extensive PPC campaigns effectively.
AI is used for tasks like listing copy but not for PPC management.
The journey of entrepreneurship is unpredictable and requires resilience.
Finding complementary partners can enhance business growth.
It's essential to focus on strengths and delegate weaknesses.
Community support is crucial for scaling a business.
Connect with Uri: www.linkedin.com/in/uri-rahimi
Seller Utilities Tool: https://www.sellerutilities.com/install

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: [email protected]
Book a free strategy session with Joie Roberts: www.callamz.com
...more
40min
December 10, 2024#146 From Zero to Amazon Hero: Insider Secrets from Joie Roberts and Jamie Davidson
Podcast Hosts: Joie Roberts & Jamie Davidson, Co-Founders of AMZ Insiders
Special Offer: Join our LIVE Amazon Freedom Challenge — Starts Soon! www.amzinsiders.org/challenge
Episode Summary:
In this dynamic episode of the Fearless Sellers podcast, Joie Roberts and Jamie Davidson take you behind the scenes of their Amazon success story.
From humble beginnings to building multi-million dollar brands, Joie and Jamie pull back the curtain on the essential strategies every aspiring seller needs to know. Their combined experience, practical advice, and real-world success stories will leave you inspired and ready to take action.
But that's not all — Joie and Jamie also invite you to join their transformative Amazon Freedom Challenge!
This exclusive event is your chance to learn directly from the experts and get a head start on your journey to Amazon success. Spots are limited, so reserve yours now at www.amzinsiders.org/challenge.
Key Takeaways from This Episode:
How to Start an Amazon Business from Scratch
Joie and Jamie reveal the exact steps they took to build a profitable Amazon business from zero. Learn the key principles to avoid costly mistakes and maximize your chances of success.
Secrets to Scaling to a 7-Figure Business
Ready to go from side hustle to full-time business? Jamie shares the core growth levers that propelled his Amazon brand to over $100M in sales. It’s not just about selling — it’s about scaling the right way.
Overcoming the Mindset of Fear and Self-Doubt
Joie opens up about how she overcame fear and embraced the power of "fearless selling." Her actionable mindset tips will leave you feeling unstoppable.
The Biggest Mistakes New Sellers Make (and How to Avoid Them)
From product selection to managing inventory, Joie and Jamie list the "rookie mistakes" that can drain your bank account. Avoid them from day one!
Your Next Step: The Amazon Freedom Challenge
Want to learn from Joie and Jamie directly? Get access to exclusive training, coaching, and the tools they used to build their empire. Sign up for the Amazon Freedom Challenge at www.amzinsiders.org/challenge and start your path to freedom!
Why You Should Join the Amazon Freedom Challenge
The Amazon Freedom Challenge is designed to fast-track your success as an Amazon seller. Here's what you’ll get when you join:
Live Coaching from Joie and Jamie — Ask questions in real-time.
Step-by-Step Action Plan — Know exactly what to do, even if you’re starting from scratch.
Exclusive Resources & Tools — Gain access to the same tools Jamie used to grow his brand to 8 figures.
Supportive Seller Community — You’ll be surrounded by motivated sellers, just like you!
Links & Resources Mentioned in This Episode:
Join the Amazon Freedom Challenge — www.amzinsiders.org/challenge
Learn More About Joining the AMZ Insiders Community — www.CallAMZ.com
About the Hosts:
Joie Roberts is a fearless leader, Amazon seller, and co-founder of AMZ Insiders. Her passion for helping others succeed in e-commerce has driven her to empower thousands of sellers worldwide.

Jamie Davidson is a veteran e-commerce leader with over a decade of experience building and scaling brands on Amazon. As a co-founder of AMZ Insiders, Jamie’s mission is to share his proven strategies with sellers at all levels.
Like What You Hear?
Don’t miss out on our next episode, where we’ll reveal even more behind-the-scenes insights into building a thriving Amazon business. Subscribe, leave a review, and share this episode with fellow entrepreneurs!
Take the Next Step Toward Freedom!
Want to take action on what you’ve learned in this episode? Register now for the Amazon Freedom Challenge and get access to Joie and Jamie’s exclusive live training. It’s time to turn your Amazon dream into reality.
Register at www.amzinsiders.org/challenge
...more
34min
November 26, 2024#145 Blooming Impact: How Michelle Askin is Cultivating Organization, Growth, and Global Good with Bloom Daily Planners
In today's episode of Fearless Sellers, Joie Roberts interviews Michelle Askin, co-founder of Bloom Daily Planners. They discuss the journey of Bloom, a female-led company that not only focuses on creating planners but also emphasizes giving back to the community.
Michelle shares insights on how Bloom has evolved its mission to inspire and empower individuals through their products, the importance of community engagement, and the challenges faced in running a small business. The conversation highlights the integration of charitable initiatives into business practices and offers advice for aspiring entrepreneurs.

Takeaways
Bloom Daily Planners was inspired by a love for organization and creativity.
The mission of Bloom is to inspire and empower users through their planners.
Community engagement is crucial; focus groups help shape product development.
Transparency with customers is key when facing business challenges.
Giving back is integrated into Bloom's business model, enhancing employee satisfaction.
The planners include tools for goal setting, habit tracking, and reflection.
Amazon's FBA has been essential for Bloom's growth and scalability.
Michelle emphasizes the importance of understanding your 'why' in business.
The future includes creating products for underserved communities.
Bloom aims to inspire other businesses to adopt a purpose-driven model.
Chapters
[00:01:39-00:01:49] Planner as a personal growth tool.
[00:06:10] Empowerment planners for incarcerated women.
[00:08:32] Impact of planners for women.
[00:12:28] Proofing challenges in small business.
[00:17:09] Balancing business and charity.
[00:19:15] Inspiring women to start businesses.
[00:21:04] Force for good initiatives.

Learn more about Bloom Panners: https://bloomplanners.com/
Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: [email protected]
Book a free strategy session with Joie Roberts: www.callamz.com
...more
22min
October 29, 2024#144 Proven Strategies to Maximize Profitability and Dominate the Amazon FBA Marketplace with Carolyn Lowe
Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings.
She also discusses the benefits of using Amazon affiliates and influencers to drive off-Amazon traffic. Additionally, she highlights the significance of skew-level economics and product cloning as strategies to maximize profitability.

Takeaways
Optimize traffic and conversion rates to increase profitability on Amazon.
Audit campaigns to eliminate wasted spend and optimize organic listings.
Consider using Amazon affiliates and influencers to drive off-Amazon traffic.
Focus on skew-level economics and product cloning to maximize profitability.

Learn more about ROI Swift: https://roiswift.com/about/

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: [email protected]
Book a call with Joie Roberts: www.callamz.com
...more
34min
October 22, 2024#143 From Side Hustle to Viral Sensation: How Eugenia Chen Transformed Pandaloon with Amazon's Power Tools
Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business.
Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in social media marketing and the value of testing ideas before going big.

Takeaways
Eugenia transitioned from a math professor to an entrepreneur.
She started Pandaloon with $600 of inventory.
A viral video of her puppy boosted her brand's visibility.
Eugenia partnered with Damon John from Shark Tank.
Amazon's tools were crucial for her business growth.
Customer engagement is key to sustaining a brand.
Eugenia loves designing and wants to focus on marketing.
Testing products on a small scale is a smart strategy.
Daring to be wrong is essential for growth.
Building trust with customers is vital for success.

Learn more about Pandaloon: https://pandaloon.com/pages/about-us

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: [email protected]
Book a call with Joie Roberts: www.callamz.com
...more
28min
October 08, 2024#142 Niche Down, Rise Up: How Focused Strategies Fuel Big Success with Sarah Parks
In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart.
Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice for aspiring entrepreneurs.

Takeaways
Niching down can significantly impact business growth.
Personal experiences can inspire successful business ideas.
Customer feedback is crucial for product development.
Expanding into retail requires understanding consumer trends.
Amazon provides valuable insights for business growth.
Community engagement can enhance brand reputation.
Starting small allows for manageable growth.
Building trust with customers leads to repeat business.
Social responsibility can be integrated into business models.
Everyone has foot problems, presenting endless opportunities.

Learn more about Sarah and Zentoes: https://zentoes.com/

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: [email protected]
Book a call with Joie Roberts: www.callamz.com
...more
18min
October 01, 2024#141 Unlocking Global Growth with Amazon Ads with Jeff Cohen
In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jeff Cohen, who shares insights from the recent Amazon Accelerate event. They discuss the importance of networking, the innovative features of Amazon ads, and the accessibility of Amazon employees for sellers.
Jeff emphasizes the significance of understanding one's brand and the need for a strategic approach to e-commerce, especially when considering global expansion. He also reflects on his entrepreneurial journey and offers valuable advice for aspiring entrepreneurs in the e-commerce space.

Takeaways
Networking is a key highlight at Amazon Accelerate.
Sellers come with a thirst to solve problems.
The Seller Cafe provides valuable one-on-one support.
Video advertising is crucial for product sales.
Amazon offers free tools for brand building.
Global expansion requires careful planning and research.
Entrepreneurs should embrace change and be comfortable with risk.
Testing and learning are essential for growth.
Understanding your brand's identity is vital.
Planning time is necessary for business success.

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: [email protected]
To book a strategy session with Joie and her team: www.Callamz.com
...more
40min
September 24, 2024#140 Empowering Sellers: How Natalie Angelillo Drives Success at Amazon
In this engaging conversation, Joie Roberts interviews Natalie Angelillo, Amazon's Director of External Relations, about her role in empowering sellers on the platform. They discuss the significance of the Amazon Accelerate event, the support systems in place for sellers, and the inspiring stories of entrepreneurs who are making a difference in their communities.
Natalie shares insights on the challenges sellers face, the importance of networking, and the innovative tools Amazon is developing to help sellers grow their businesses. The conversation highlights the commitment of Amazon to its seller community and the personal journey of Natalie as an advocate for entrepreneurs.

Takeaways
Natalie's team amplifies the stories of Amazon sellers.
Amazon Accelerate is a significant event for networking and learning.
Sellers often feel lonely in their entrepreneurial journey.
Growth, value, and flexibility are key reasons sellers choose Amazon.
Sellers can build multi-generational businesses through Amazon.
Feedback from customers is crucial for product improvement.
Amazon provides year-round support for sellers.
Networking with other sellers is vital for success.
AI and supply chain innovations are areas of interest for sellers.
Amazon is committed to listening to seller feedback and improving their experience.

Timestamps
[00:01:45] Amazon Accelerate and seller support.
[00:05:39] Bridging seller-community understanding gap.
[00:09:45] Reasons for selling on Amazon.
[00:12:06] Programs for Amazon sellers.
[00:16:31] Seller stories and community impact.
[00:22:09] AI and supply chain innovation.
[00:24:28] AI and seller experience innovation.
[00:27:41] Learn and be curious.

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: [email protected]
To book a strategy session with Joie and her team: www.Callamz.com
...more
30min

FAQs about Fearless Sellers - The Women of Amazon:

How many episodes does Fearless Sellers - The Women of Amazon have?

The podcast currently has 148 episodes available.