The most successful salespeople will admit the best leads they receive are from referrals.  Referrals serve as evidence of a “transfer of trust.”  What have we shared about building trust in a sales conversation.  It’s the only way you receive honest answers.  When the TIMING is right and TRUST is high, you increase your chances of converting a lead to a commitment.

 So, think about who you’d like to refer this episode to - as Bill, and I discuss Referrals: Asking, Giving and Receiving and other miraculous matters on episode 604 of the Winning at Selling Podcast