Have you made a monthly blog part of your marketing strategy yet? I could tell you all day long why you should, but until you see the results play out in real-time, you might wonder if you’re wasting time or you might question whether you're even doing it correctly. I get it!

With the majority of Google search results being blog posts, it is safe to say that blogging is still a relevant and smart way to get more of the right traffic to your website. But…blogging can also feel like one of the most tedious marketing tasks to check off the list. Today’s episode aims to show you a better way to blog.

Do you know why you should blog, how frequently you should publish a post, what to say, and how to make sure you are talking to your ideal client versus just producing content?

Whew — lots of questions and, on today’s episode, we have a lot of answers. Long-time listeners of The Kate Show might recognize today’s interview from a couple of years ago. I wanted to re-air this episode because the tips that my guest, Jaquilyn Edwards of Ochre & Beige, provides are still relevant today and they are things that every home pro should know.

You’ll hear Jaquilyn share helpful insights on topics such as why a massive readership of your blog should not be your goal, how long it takes for a single blog post to gain traction, and (this one is still a very hot topic today) what to do with a blog post after you publish it.