When you were in fourth grade, how'd you pass the time? Maybe playing with Legos, building forts, or playing tag. What you probably weren't doing is developing the foundation of an organization that would make a global impact.

And that brings us to Felix Finkbeiner, the thoughtful kid who was doing just that. Today, Felix is the founder of Plant for the Planet, and on this episode of IT Visionaries, he explains his mission, how technology is helping to connect organizations all over the world, and why the One Trillion Trees project is something he is hoping can positively impact the planet in huge ways. 

• We might not be able to replace all of the trees that have been cut down, but we can plant enough to make a significant positive impact
• Technology like the Plant For The Planet app is helping connect and build transparency amongst the many partners and organizations working on the One Million Trees Initiative
• The initial challenge of the organization was getting people to care, but now that people do care, the challenge is scaling and building an infrastructure capable of doing the things you want to do

---

IT Visionaries is brought to you by the Salesforce Customer 360 Platform - the #1 cloud platform for digital transformation of every experience. Take climate action with a pre-built carbon accounting solution and gain insights into your greenhouse gas emissions.  Learn more at Salesforce.com/solutions/sustainability.

-- 

Brightspot is the leading content management platform built for modern teams. Your content lifecycle - from ideation to archival - moves faster, handling any volume, variety, or velocity with ease. 

Unlike legacy platforms that demand heavy dev work and struggle with scale, Brightspot is user-friendly, endlessly customizable, and enterprise-ready. Think dynamic, modern experiences, shipped in minutes—not months. 

Trusted by some of the world’s leading tech organizations, Brightspot reduces total cost of ownership, boosts productivity, and gives you the governance, security, and performance your teams need. 

Visit brightspot.com/ITVisionaries to learn more.

---

This episode was produced by the team at Mission.org and brought to you by Brightspot.