What we measure we can manage.

If you don’t have clear data about what is going on, you can’t make accurate changes.

Tracking provides us that data. 

However our data is…well…only as good as our data collection methods.

So if tracking isn’t working? You need to take a look at how you’re collecting data as one of these 4 things may be going on…

And note…I’m not saying we are trying to intentional do things wrong, but I also believe that with hard changes there are easy ways to make excuses or unintentionally lie to ourselves about how “consistent” we are being!