Field and Garden with Lisa Mason Ziegler

Ellen Frost joins Lisa to discuss the unique business model of her floral design studio, Local Color Flowers, and how it has continued to evolve over time. Topics include: supporting local flower farmers, community building through regular studio events, and ramping up subscriptions.

Links & Mentions:

Ellen’s Design Studio, Local Color Flowers:  Website   Instagram  Facebook

Florists Buying Local:  Facebook  Instagram  and #floristsbuyinglocal

Course: Florist School Online: Growing Your Business with Local Flower Sourcing

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

In October 2021 Lisa was featured on the Joe Gardener podcast. She joined host Joe Lamp'l to discuss how nature can balance itself when you incorporate flowers and native plants in and around your garden space, attracting beneficial insects and providing them with a consistent habitat. They covered topics such as:

Links & Mentions:

Full Joe Gardener Episode #231 Blog Post Available Here

Request Lisa's Free Resource: 6 Steps to a 3-Season Cut-Flower Garden

Online Courses published by The Gardener’s Workshop

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

In this episode, Lisa Z and Collectives 101 instructor Amelia Ihlo discuss what it takes as a flower farmer to be ready to join or start a floral collective. They touch on common indicators for success, such as knowing your market & your customer’s needs, examining your grower network & relationships, thinking about short and long-term plans, and building resources. 

Links & Mentions: 

Collectives 101 On-Demand Online Workshop *AVAILABLE NOW*

Considering using Rooted Farmers for your collective? More info Here

Book: A Complaint Is a Gift

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

Today, Rhonda Graves returns to join Lisa for another “Bug Talk.” And beneficial creatures too! They all have a purpose in a balanced ecosystem. Rhonda & Lisa discuss how to invite and maintain these beneficial creatures in your garden or on your farm, including pollinator garden plots, native tree and shrub plantings, “Beetle Banks” and “Habitat Islands.” Together they share the joy of getting to know the beneficial creatures in your garden and how to create a year-round habitat to keep them nearby.

Mentions:

Bugguide.net

iNaturalist app

Book: Attracting Beneficial Bugs To Your Garden by Jessica Walliser

Book: Wasps  by Heather Holm

Book: Grow Organic by Doug Oster & Jessica Walliser

Lisa's book: Vegetables Love Flowers

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

Today I have more "keeper clips" from Clubhouse for you! Lisa hosts a chat on Clubhouse each Wednesday to cover various flower farming and flower business topics as well as answer listener questions. This episode has some great clips covering the topics of Early-Season Sunflower Growing and Prepping your Beds for Weed Prevention. Lisa offers some great tips here that can make a BIG difference for your farm or garden. So here you go!

Links & Mentions:

Sunflower Seeds in our Online Shop

Bio360 Install Video 

Video: Weeding with a garden hoe

Blog: Weed-Free Direct Seeded Beds

Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

In this episode, I am exploring the question: "What is a floral Collective, and how is it different from a Co-op?" I discussed this and so much more with Amelia Ihlo of Rooted Farmers. Amelia lays out the ins and outs of this flower selling model that I believe is a key piece of the future locally-grown cut-flower industry. 

Amelia has plenty of boots-on-the-ground experience with this business model as a flower farmer herself. She was part of starting a collective several years ago to better serve her customers and to work with other growers in the Boston area.  She went on to start RootedFarmers.com, an online marketplace connecting flower buyers with flower sellers. Rooted Farmers now works with collectives nationwide.

Today we introduce the launch of Amelia's on-demand workshop published by The Gardener's Workshop, called Collectives 101: A Guide for Joining & Selling through Regional Wholesale Hubs. Read more about Amelia and her new on-demand online workshop here. 

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

Friends, Lynn Byczynski's book, The Flower Farmer is what redirected my life path. While Lynn and I have come to be friends through the years, it was a surreal moment to chat with her about the book that changed everything for me. 

I also loved hearing about her other major contribution to the farming world, founding Growing For Market over 30 years ago. It is a magazine for farmers by farmers and also played a key role in forming me as a flower farmer. One of Lynn's longtime passions has been growing delicious food. It wasn't surprising to learn that Lynn's family's business has become the USA distributor of the Seeds From Italy line of seeds.  

Mentions

Book: ⁠The Flower Farmer by Lynn Byczynski⁠ (affiliate link)

Seed from Italy: Website, Blog, Instagram

Dee Hall of Mermaid City Flowers: Instagram, Website, and the site Black Flower Farmers

Online Courses published by The Gardener's Workshop

Shop the TGW Online Store for all your seeds and supplies!

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Hello and welcome to the Field & Garden podcast! I'm Jessi Graven with The Gardener's Workshop. Today I’d like to share some clips from an interview that Lisa recently did on The Urban Farm Podcast with host Greg Peterson. Here they discussed Lisa’s book Vegetables Love Flowers and also covered topics such as beneficial insects & creatures, the importance of native plants, succession planting, and starting a 3-season cut-flower garden in your vegetable patch. I hope you enjoy!

Mentions & Links:

The Urban Farm Podcast with Host Greg Peterson

Lisa Mason Ziegler’s book, Vegetables Love Flowers

Jessica Walliser’s book, Attracting Beneficial Bugs to Your Garden

Doug Tallamy’s book, Bringing Nature Home

Online Courses from The Gardener's Workshop

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

We are so hard on ourselves when we hit a wall or fail. I've found that the reality so often for me is that my expectations weren't based on any facts or experiences, just hopes, and dreams. No wonder it didn't work out! 

Stepping back and rethinking the process can change it all.

Hopes + Dreams + Experience + Knowledge = a smoother and straighter road to success. 

I hope this episode meets you where you are, encourages you, lets you know you are not alone, and sows the seeds of hope that there is another way.

Mentions:

Request the webinar: What It Takes To Be A Flower Farmer

Sunny Meadows Flower Farm: Instagram  Website

Flower Farming School Online: The Basics, Annual Crops, Marketing, and More with Lisa Mason Ziegler

Flower Farming School Online: Bulbs, Perennials, Woodies, and More with Dave Dowling

I hope you enjoy this episode.

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

Listen as Jennie Love of Love n' Fresh Flowers in Philly and I discuss the evolution of her flower farm and business. From starting a cutting garden in a community plot to blazing the way as a pioneer in the farmer-florist industry. Named by Martha Stewart as one of the top 10 Farmer-Florist.   

Jennie shares the changes to the way she farms and to her business -- all-natural evolution to staying relevant and successful. Join us for a candid chat. 

Mentions: 

Connect with Jennie:   Love n' Fresh Flowers Website  Instagram  Pinterest  No-Till Flowers Podcast 

Jennie's courses: Making Workshops Work for You  Farmer-Florist School Online: The Wedding Process 

I hope you enjoy this episode.

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!