In this episode of Take-Away with Sam Oches, Sam talks with Scott Ball, president of FiiZ Drinks, a specialty soda shop franchise that started in Utah in 2014 and now has more than 70 locations across the U.S. With about 150 locations in the pipeline, FiiZ is capitalizing on the incredible rise in dirty soda’s popularity, but the brand features a wide range of beverages plus food items like cookies, popcorn, pretzels, and cookie dough bites. Scott joined FiiZ about a year ago after spending 17 years as the head of a Dunkin’ franchise, and he recently sat down with Sam in person at a location outside Columbus, Ohio, to talk about the category’s remarkable growth and the keys to sustaining that momentum in ways that past trends could not.

In this conversation, you’ll find out why:

• The secret ingredient to dirty soda’s success is the fun factor
• The beverage category is an all-day opportunity 
• Menu customization is not dead
• Nontraditional could be fuel for the ongoing beverage boom
• The ability to innovate could make or break beverage brands

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Have feedback or ideas for Take-Away? Email Sam at [email protected].