Jeffrey Shaw is many things: a photographer, an entrepreneur, the host of popular business podcast Creative Warriors, a featured storyteller on The Moth, a nationally acclaimed keynote speaker, and the author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. As one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey has photographed the families of such notables as Tom Seaver, Pat Riley, David Bloom, and Stephanie Seymour, and his portraits have appeared on the Oprah Show, in People and O magazines, and more.

But his keen eye isn’t just for photography. Jeffrey has also honed his ability to sense the needs of others, as well as trends in business. He uses this skill to teach entrepreneurs how to attract their ideal customers by speaking their secret language, and he joins this episode to share his expertise. Listen in to learn what it takes to build a brand people trust, how to avoid the common mistakes too many entrepreneurs make, and where to start learning and developing lingo that will resonate with customers.

You can find show notes and more information by clicking here: http://bit.ly/2HEtiPz