What's in a name? When it comes to branding, a whole lot!

Naming brands and products is one of our absolute favourite things to do and there's nothing quite like that feeling and the traction you get when you land on one that is just right for your business. In this episode we talk through some of the things we consider when it comes to naming, why we avoid AI and, amongst other things, some of the pro's and cons of using your own name for your company.

We mention the naming masterclass so if you are foraying into rebranding or renaming your business and would like a tried and tested process to follow you can check it out on The Brand Stylist Academy here.

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