How do brands curate success with customers? Marcelo Pascoa, VP of Marketing at Molson-Coors, claims that being environmentally and emotionally conscious builds a brand that inspires loyalty with consumers. Listen to the episode to hear more about how Marcelo and Molson-Coors make social and environmental efforts to build on their 150 year legacy that connects with customers and creates brand success.  

Tune in to learn:

• What Molson-Coors has to offer (2:07)
• How Marcelo saw different challenges while working around the globe (8:45)
• Dealing with cultural nuance in marketing (13:40)
• About Molson-Coors’ campaign with Tide (23:31)
• Responding to economic headwinds (35:30)

Mentions:

19:39 The Whopper Detour

23:31 Coors Light and Tide Campaign 

28:49 - Cannes Lions International Festival of Creativity

31:52 - The Art of Branded Entertainment, collection of essays - Marcelo was featured as a co-author 

36:40 - Chill-Boards, Coors Light’s eco-and-social campaign 

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