Nikola Mijic is the Founder and CEO of Matik, and he has one piece of advice of for anyone entering the start-up arena:

“When people ask me what have you learned through this experience of starting your own company, I would say how to ruthlessly prioritize because your users and your customers and prospects are gonna want the world, and it's your job to be able to decipher what is valid and what is habitual.”

Building, scaling, and maintaining success is every entrepreneur’s dream, and there’s one way to get there. By consistently meeting customer expectations and finding product-market fit. On this episode of IT Visionaries, Nikola peels back the curtain on how he stepped outside of his comfort zone of product management and took a chance in launching Matik, a personalization tool designed to automate Google slides and powerpoint presentations with customized data points. Nikola also explains why customer success is dependent on managing expectations and how data-driven insights are not here to kill dashboards, but to assist them.

Main Takeaways

• Get Your Priorities Straight: When you’re running a company, prioritization is not just a nice-to-have, it’s a necessity. When you are first starting out, prospects and clients are going to consistently be asking you to over deliver with your products and services. You won’t be able to do everything or meet every expectation, so you have to prioritize what is possible and be sure you can deliver on what you promise.
• Trust Your Data: Your products need to be rooted and consistently measured based on what your data is telling you. Is the user using the product? If they are not, use your data to understand why and get to the bottom of why a particular product is succeeding or failing.
• Not Here to Replace your Dashboards: Dashboards still serve a purpose of being exploratory while providing the ability to quick insights, but they don’t solve the entire problem of pulling all that data into a single place so that you can quick find those insights and make them accessible.

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