This week on Trades Talk, Justin White sits down with Tony Battistella, Director of Growth at K&D Landscaping, to unpack what it really takes to build a winning sales system in today’s competitive market.

The conversation kicks off with a story about transforming Justin's backyard into a personal retreat not just a landscape, but an experience. From there, Tony lays out how a structured sales process helps K&D operate with clarity, accountability, and repeatable success. It’s not about guessing. It’s about process, speed, and service.

They also cover how outbound strategy, speed to lead, and client communication have shaped K&D’s growth trajectory. One of the biggest insights: businesses that invest in sales systems and client trust will outlast those that rely on charisma and luck.

A structured sales process creates consistency and confidence

Speed to lead improves conversion and sets the tone

Outbound sales drives pipeline and team focus

Clear client communication builds loyalty and lowers friction

This episode is for any trade entrepreneur looking to scale smarter, lead better, and build a business that thrives on clarity, not chaos.