Hello lovely listeners, in this penultimate episode of season 10 we are exploring the challenges of how to find your creative magic and the particular challenges it poses when you don't have an established business. Fi walks us through how she approached this with two of her recent clients. We talk through some strategies and share insights of how to set your creative direction and showcase your style even when you're at the outset of your business journey. We touch on the importance of creative intention, what makes for a minimum viable brand and how to keep that aligned with your essence even when you aren't able to touch into the nuances that naturally develop over time. Fi's wisdom abounds in this episode folks, I hope you enjoy.

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