Today, I have the pleasure of welcoming one of my best friends & a familiar face on my channel, Louis Armstrong. You may know Louis as my old videographer, but he has since evolved into a successful creator in his own right. He’s now known for his travel vlogs, fitness & lifestyle videos, and is the founder of The Creator Club, a community dedicated to helping aspiring entrepreneurs achieve financial freedom and a life of global exploration. Join us for the next two hours as we dive into our experiences together and Louis’ incredible transformation from party animal to entrepreneur.

00:00 How Louis influenced Mike to transition from fitness to lifestyle content
05:10 Mike’s early influence on Louis’s career & working in Hollister together
10:20 Louis’s videography & content creation journey
13:30 Why taking risks is crucial for growth
17:41 The value of travelling in your 20s
22:50 Comparing life in Bali versus Dubai
27:10 The dating scene abroad: which is better?
35:02 Mike’s online coaching experience & dealing with criticism
40:44 Louis’ journey to sobriety and its benefits
42:03 2019 Ibiza trip: celebrating two years of hard work
45:31 Dealing with a toxic relationship
47:35 Breaking free from the “party lifestyle” & the silver lining from COVID
51:10 The benefits of sobriety: the ultimate life hack
55:40 Leaving Ibiza and the responsibility of being an “influencer”
1:01:30 Personal branding: what social media doesn’t see
1:04:01 Work-life balance & prioritising for success
1:07:35 Staying consistent & lessons learnt from entrepreneurial circles
1:11:40 How to optimise your productivity: simplicity is key
1:14:28 Being alone: the pros & cons
1:18:47 Mike’s future goals: opening a gym in Ibiza?
1:24:40 The struggles of managing multiple platforms: adapting to trends
1:29:58 Expanding the Creator Club and achieving peak fitness

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - CODEBQMIKETHURSTON - https://shorturl.at/fRV67

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Louis Armstrong
YouTube: https://www.youtube.com/@louisarmstrong7
Instagram: https://instagram.com/louisarmstrong7
Website: https://www.thecreatorclub.co.uk

Joining us for episode 51 is the legendary iceman who needs no introduction. Wim Hof is a motivational speaker and extreme athlete who revolutionised modern science with his ability to withstand freezing cold temperatures. Through his self-developed Wim Hof method, consisting of cold exposure, breath work and the power of the mind, he has achieved the un-thinkable and left health professionals speechless. Some notable feats include climbing Mount Everest in shorts, fighting off dangerous bact...

Dorian Yates is a legendary English bodybuilder and 6x former Mr. Olympia who revolutionised the sport by being the first of the so-called “mass monsters.” His “high intensity” philosophy involved pushing each set to failure through techniques like forced reps, drop sets and partial reps. This allowed him to maximise muscle stimulation in shorter, more intense workouts. After retiring from competitive bodybuilding, Yates has transferred his knowledge into DY Nutrition, which offers a line of premium and science-backed products to help people achieve their health goals. Tune in for the next two hours as we explore all things bodybuilding, mindset, spirituality and more.

00:00 Mike’s experience training with Dorian
04:44 Key lessons from bodybuilding legends & the impact of a training partner
08:14 The #1 thing that could be ruining your workout
11:02 Why strength training is essential for longevity & quality of life
13:20 Dorian’s injuries: “my career is over” – how he bounced back
19:10 What Dorian would change about his bodybuilding career if he could go back in time
22:12 The origins of bodybuilding coaches
25:00 Using “F*ck you energy” for gym motivation
29:00 How Dorian overcame depression & found new purpose once exiting bodybuilding
35:41 Identity & spiritual journeys for self discovery
43:52 Cannabis: common misconceptions & health benefits
48:22 The dangers of alcohol
56:22 Medicinal mushrooms & ayahuasca
57:22 DY Nutrition & supplements
1:03:42 Bloodwork & deficiencies
1:06:55 Dorian’s favourite thought leaders on health
1:11:45 TRT & steroids
1:14:38 Low testosterone: the new epidemic
1:18:11 Natural bodybuilding & false expectations
1:20:35 At what age do men peak? (strength)
1:23:33 How setting up a gym in Marbella was a “nightmare”
1:27:15 Dorian’s future ventures & what he hopes to be remembered for

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - CODEBQMIKETHURSTON - https://shorturl.at/fRV67

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Dorian
YouTube: https://www.youtube.com/@dorianyatesnutrition
Instagram: https://www.instagram.com/dynutrition
TikTok: https://www.tiktok.com/@dynutrition
DY Nutrition: https://dynutrition.co.uk/

Samuel Onuha is a young self-made millionaire from Amsterdam. He started his online journey from his bedroom in a small fishing village in the north of the Netherlands. While still in school, he built his first Shopify store—six years later, it became an eight-figure global clothing brand backed by top influencers and celebrities. After hitting a $50M+ net worth, Samuel and his brother Ruben now mentor others through their elite program, Millionaire Commerce—a private mentorship where they share the exact eCommerce strategies that helped scale their business to $20M+ per year.Tune in for the next two hours as we explore the hardships, mindsets, and secrets that made Samuel a multi-millionaire by 25.

00:00 Sam’s early years: family, background and the start of his self-development journey
07:34 Disliking school & turning to cannabis
14:02 Early hustles & manifesting success
20:10 How going all-in with eCommerce changed Sam’s life forever
33:01 ICON’s overnight success & the dreaded fine
39:44 Investing in your craft & developing future-proof skills
43:19 How paranoia became #1 motivation for levelling up ICON
49:34 Sam’s most important business tip (always get proof of concept)
53:11 “This will never work!” – Does the education system condemn entrepreneurship?
57:04 Improving your network & building a solid social circle
1:00:16 Delayed gratification, the comfort pit & maintaining motivation
1:04:24 Relocating is the “best decision ever”
1:08:22 Temptations & distractions
1:14:44 The ultimate strategy for making money online (marketing & organic content)
1:20:02 The hidden truth behind Sam’s lavish lifestyle
1:23:22 Scaling a brand & Sam’s #1 advice for eCommerce success
1:29:44 Dropshipping is a “copy and paste model”: is this the easiest business to start?
1:41:44 The hardships of scaling a business & building a team
1:44:12 Catapulting ICON towards $100 million: maturing goals & developing intrinsic purpose
1:49:33 Creating your vision & escaping mediocrity
1:55:33 Important principles to avoid the comfort pit
1:58:12 Developing work life balance
2:01:00 Relationships & finding the “right” one
2:06:55 Is Dubai really safe?
2:11:44 Sam’s future plans

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Samuel
YouTube: https://www.youtube.com/@samuelonuha
Instagram: https://www.instagram.com/sonuha
Website: https://samuelonuha.com/
Millionaire Commerce: https://lp.millionaire-commerce.com/

Mike Israetel is an expert sports science and nutrition coach and the founder of Renaissance Periodization. With over 25 years of bodybuilding experience, Mike has empowered thousands to achieve their dream physiques through evidence-based strategies. If you’re at a standstill with your training and looking for a breakthrough, today’s episode is for you. Tune in for a two-hour masterclass as Mike and Mike dive into training splits, bodybuilding hacks, mindsets & nutrition.

00:00 Introduction
01:58 Luxury lifestyles in Dubai & why Mike Thurston has multiple gym memberships
04:00 The pros & cons of owning a gym
05:45 Why Mike Israetel trains in silence (how music can affect your workouts)
11:00 Materialism & “flexing” wealth (old money vs new money)
16:02 “I’ll die in the gym!”: Mike’s 25+ years & love for weightlifting
18:22 Mike Israetel’s rant on growing a “next level physique”
22:45 The deeper truth about low motivation & inconsistency
28:55 Mike Israetel’s professional background & expertise in nutrition & physiology
34:21 Nutrition controversies & illusion of expertise
40:12 Advice for those confused by nutrition information
42:45 Blending real-world training experience with academic theory
48:00 Why teaching others consolidates your knowledge
49:44 Social media & the rise of false expertise
51:44 Most misunderstood bodybuilding beliefs
55:12 Mike’s go-to exercises for each muscle group
1:04:22 Genetics & muscle dominance
1:10:00 Mike’s gym app (RP Periodization)
1:14:02 The truth about DOMS & muscle soreness
1:15:22 Content workflow & creator ambitions
1:27:12 How to build an audience: 2 key traits
1:28:59 Best celebrity physiques & Hollywood trainer myths
1:40:00 Mike’s income from RP app & money mindset
1:43:24 Investing strategies & ETFs
1:50:00 Mike Thurston on spending & lifestyle
1:55:22 Biohacking & anti-aging
2:00:00 Mike Israetel’s future plans

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Mike
YouTube: https://www.youtube.com/@renaissanceperiodization
Instagram: https://www.instagram.com/drmikeisraetel
RP Strength: https://rpstrength.com/

Saygin Yalcin is a Dubai-based entrepreneur who revolutionised the UAE’s auto vehicle & e-commerce markets. After many failed career attempts—from DJing to medicine—Saygin relocated to Dubai alone, fuelled by an obsession to build something big. His first major business, Sukar.com, was acquired by Amazon for over $500 million, catapulting him to the forefront of entrepreneurship in the region. Tune in for the next hour as Saygin shares core skills and strategies for building a high-performance business in 2024.

00:00 Introduction
01:04 How to build a successful network of connections
03:50 Saygin’s journey to becoming a billionaire
06:39 The blueprint & mindset to a successful business
09:22 Building the UAE’s largest fashion store with no prior experience
14:35 The four pillars of wealth creation
16:22 Why you should be optimistic about AI
24:00 Future-proof skill sets AI will never replace
27:24 “People hate marketing”: the key to elevating online presence
30:33 The #1 skill for social media and marketing success
31:58 Why followers are becoming less important
33:44 Saygin’s formula for creating viral content
35:35 Selling Sukar to Amazon & launching SellAnyCar.com
45:00 5 steps to drive online sales and scale your brand
51:00 The value of imitation in business
54:11 Saygin’s routine for productivity & time optimisation
56:00 Infrastructure tips: funnels, leads & performance marketing
1:02:44 Saygin’s purpose & next steps
1:05:00 Work-life balance & overcoming self-doubt

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Saygin
YouTube: https://www.youtube.com/@sayginyalcin
Instagram: https://www.instagram.com/sayginyalcin
TikTok: https://www.tiktok.com/@sayginyalcin
Website: https://sayginyalcin.de/

Robert Oliver (@robthebank) is a serial entrepreneur and eCommerce expert at the forefront of the next big wave in online business. After exiting his first company for eight figures, Rob is now betting big on TikTok Shop—predicting it will overtake Shopify and Amazon as the dominant eCommerce platform. Beyond business, Rob uses content creation to share his hard-earned lessons, covering everything from branding and relationships to modern masculinity and the creator economy.Tune in for the next hour as we explore the mindset, strategies, and insights behind a new-age entrepreneur.

00:00 Life in the States: taxes, work & quality of life
03:33 Why Mike sees Dubai as the ultimate base
06:44 Hustling vs. work-life balance in your 20s & 30s
09:02 Personal brands & the Iman Gadzhi / Hormozi blueprint
11:02 “Lifemaxxing” and investing in yourself
13:42 Rob’s Genius Brand & Amazon domination
19:01 What no one tells you about selling a business
24:42 Post-wealth crises: purpose beyond money
27:02 Duty & fulfillment as a modern man
29:00 Looksmaxxing & health as high-leverage moves
32:44 Top Shelf: Rob’s next brand & Andrew Tate collab
36:01 Andrew Tate controversy unpacked
38:42 Why TikTok Shop is the next early Amazon
41:44 UGC, virality & content as the top promo tool
45:05 Influence, mimetic desire & identity
48:55 “Relationships are a disaster!” Hard truths on dating
52:00 Open relationships vs. monogamy
57:44 Is having kids the hardest choice you'll ever make?
59:32 Rob’s future plans & reflections

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Rob
YouTube: https://www.youtube.com/@robthebankmotion
Instagram: https://www.instagram.com/robthebank
X: https://x.com/thegeniusceo

Joining me today is Scott Galloway, NYU professor, best-selling author, and host of the Prof G and Pivot podcasts. In this episode, Scott shines a light on the global crisis facing young men—from rising loneliness to declining economic mobility—and why he believes this is one of the most urgent issues of our time. We also unpack key insights from his latest book, The Algebra of Wealth, touching on masculinity, AI, financial literacy, relationships, and long-term happiness.

00:00 Introduction
02:10 Life & the economy: US, London, and Dubai compared
05:00 Raising a family in the UAE vs. the “real world”
08:10 Why Scott left the US for London
12:25 American culture & patriarchy: myth or reality?
13:22 The decline of young men’s health, ambition & opportunity
19:40 The future of education: promises & pitfalls
24:12 How to filter information in the attention economy
27:00 Enragement = engagement: the marketing trap
30:42 Bots, fake followers, and media distortion
32:02 Finding meaning in life & career
33:49 The loneliness epidemic: “Gen Z is giving up”
40:00 AI and its role in amplifying isolation
43:00 Young people vs. economic stagnation
45:34 The challenge of dating & attracting the right partner
47:12 Family upbringing and its influence
54:22 Scott’s advice for men looking for the right relationship
57:12 Hedonism vs. lasting happiness

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Scott
Linktree: https://linktr.ee/profgalloway
The Algebra of Wealth: https://www.profgalloway.com/the-algebra-of-wealth-3/

Tracy Harmoush is a former investment banker turned fitness entrepreneur and mindset speaker. After leaving the corporate grind in Dubai, Tracy built her brand around holistic health, confidence, and self-leadership through her app Untraceable and hit podcast What They Don’t Tell Us. In this episode, we unpack her full journey—from the gym to the boardroom to relationships—exploring what it really takes to pursue purpose over pressure.

00:00 Introduction
03:22 Tracy’s time in corporate investing & trading in Dubai
07:45 How Dubai’s culture evolved from the 2000s to today
10:33 Entrepreneurship vs corporate careers
14:11 The Untraceable fitness app & why basics work best
18:00 Fitness myths women still believe
23:05 How to beat gym anxiety
27:12 Dating in Dubai & gym cold approaches
32:22 Accidental success with Untraceable & podcast motivation
38:44 Entrepreneurship, priorities & personal balance
42:00 Navigating careers while in relationships
49:33 When it’s not right, but there’s no reason to leave
55:44 Why solitude builds true confidence
57:20 Energy exchanges & confidence while single
1:00:22 Why are women drawn to bad boys?
1:03:22 Standards & expectations in modern dating
1:07:12 Building a real friendship circle
1:14:05 Healthy emotional boundaries in relationships
1:18:33 Should men open up more?
1:22:03 Masculine vs feminine energy
1:28:12 Dating struggles for men in their early 20s
1:31:22 Gratitude, regrets & embracing the now
1:38:02 The sweet story behind Tracy’s ice cream brand
1:45:20 Her current business ventures
1:50:31 Role models & self-inspiration
1:52:11 Tracy’s #1 advice for young women

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Tracy
YouTube: @TracyHarmoush
Instagram: https://www.instagram.com/tracyharmoush
TikTok: https://www.tiktok.com/@tracyharmoush?lang=en
Untraceable: https://www.instagram.com/untraceable

Simon Squibb is a veteran entrepreneur, investor, and the founder of HelpBnk, a platform dedicated to helping millions launch their own businesses. With 19 companies under his belt, Simon brings unmatched experience and raw honesty to the table—making this episode a must-listen for any aspiring entrepreneur. From the flaws in education to the mindset shifts needed for success, this is your blueprint for starting and scaling a purpose-driven business.

00:00 Why Simon left the UK for Hong Kong
04:33 The real issues in England: media, politics & education
09:47 Simon’s advice for launching your first business
13:00 The education system is broken: practical skills vs schooling
22:42 Make learning more meaningful by following your interests
27:03 Passion vs strengths: which should guide your purpose?
32:10 Human nature & learning how to hunt
34:50 The mindset shift for lasting happiness
41:44 The truth about fame
44:44 Hack your luck: Simon’s 3-step system
49:33 Why big businesses are easier to run than small ones
54:20 Is entrepreneurship for everyone?
59:00 Why Simon is obsessed with helping people achieve dreams
1:03:01 The shortcut to happiness: give without expecting
1:13:22 The beauty of creating, solving, and serving
1:18:22 Co-founders & filtering valuable partnerships
1:26:55 Personal branding, investing, and loyalty-based business
1:36:28 Is property investing a scam?
1:48:02 What’s next for Simon

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - https://shorturl.at/fRV67
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Simon
Instagram: https://www.instagram.com/simonsquibb/
TikTok: https://www.tiktok.com/@simonsquibb
Free business support: Helpbnk.com