First Things THRST

By Mike ThurstonBusiness Entrepreneurship

First Things THRST episodes

March 23, 2025 E081 - Give Me 90 Minutes and I'll FORCE You to Lock in This 2025 | William Goodge
Pain is often seen as something to overcome, but for William Goodge, it became the driving force behind his greatest achievements. After losing his mother, William turned to running—not just as an escape, but as a way to transform grief into purpose. What started as a coping mechanism became an obsession, pushing him to complete ultra-endurance challenges that test the limits of human resilience.
In this episode, William shares how loss shaped his mindset, why suffering can be a tool for growth, and the mental battle of running thousands of miles. From his first marathon on Christmas Day to running across entire countries, he explains how endurance sports became his way of finding meaning in hardship. Tune in to hear how turning pain into fuel can unlock an entirely new level of drive, focus, and achievement.
Timestamps:
00:00 William and his nomad spirit
02:34 Early modelling days and industry reality
03:51 Finding running on Santa Monica beach
07:02 Running barefoot through blood blisters
08:49 Dealing with loss through movement
10:32 Using exercise to process emotions
14:51 Mental strength in endurance sports
18:14 Pushing through pain with codeine
21:49 Turning suffering into strength
24:38 Making marathons accessible for everyone
26:12 Finding beauty in earned pain
28:37 Breaking down major running achievements
31:06 The Africa run possibility
35:06 Balancing extremes: trails to fashion shows
38:22 Life lessons from Hollister days
42:01 Having freedom to explore in your twenties
46:19 How Australia shaped his outlook
50:06 Going for the cross-country record
54:23 Training data and recovery secrets
56:08 The special meaning behind Japan
58:13 Why Cape Town feels like home
1:00:01 Making adventures sustainable
1:05:46 Living simply while dreaming big
1:25:04 Finding peace in a simpler life
Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO
» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
Follow William:
YouTube: @goodge
Instagram: https://www.instagram.com/williamgoodge/?hl=en
Website: https://tinyurl.com/4vy6pvn5
1 hr 33 min
March 16, 2025 E080 - Powerful Flirting Habits to Create S*xual Chemistry With Any Woman (easy to follow) | Blaine Anderson
Modern dating is often reduced to swiping, algorithms, and endless messaging, yet many men still find themselves struggling to make real connections. Blaine Anderson, a dating coach who has helped thousands of men improve their love lives, is here to cut through the noise. Dating isn’t about tricks or perfect pick-up lines—it’s about confidence, presence, and understanding what truly attracts women.
In this episode, Blain Anderson breaks down why men struggle to stand out, the common mistakes that turn women off, and how technology has reshaped modern relationships. She shares insights on navigating dating apps, approaching women in real life, and creating real chemistry without relying on outdated tactics. Whether you’re looking for a serious relationship or just trying to improve your dating confidence, this conversation is packed with practical advice on becoming the kind of man women genuinely want to be around.
Timestamps:
00:00 Meeting Blaine and her coaching story
02:28 Modern dating's biggest hurdles
06:24 Dating apps vs. meeting in real life
09:42 Simple upgrades for men's dating success
14:41 Reading signals and making approaches
24:51 Mastering the first date experience
30:51 Body language that speaks volumes
35:31 Why ghosting happens and how to handle it
39:12 What truly attracts women
47:40 Navigating casual versus serious dating
52:08 Inside the matchmaking process
56:32 Should men listen to women's dating advice?
1:00:26 Finding love while building a career
1:05:04 Dating in Dubai's unique landscape
1:08:19 How technology is changing romance
Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO
» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
Follow Blaine:
YouTube: @DatingByBlaine
Instagram: https://www.instagram.com/datingbyblaine/?hl=en
Website: https://www.datingbyblaine.com/
1 hr 13 min
March 09, 2025 E079 - I Found the Protocol to FIX 99% of Health Conditions (naturally) | Dr. Josh Axe
Modern medicine tells us chronic conditions require lifelong medications, but today's guest challenges this belief. @drjoshaxe reveals how he's spent twenty years proving that most "irreversible" conditions can actually be reversed through natural methods—inspired by watching his mother beat cancer without conventional treatments.
We explore why sugar's impact varies dramatically depending on its source, how emotions physically manifest as disease in specific organs, and why Japanese elders maintain health without endless testing. From explaining practical approaches to optimising nutrition to sharing his remarkable recovery from a paralysing spinal infection, Dr. Axe offers a roadmap for anyone facing health challenges. This conversation will transform how you understand your body's capacity to heal.
Timestamps:
00:00 Dr. Josh Axe introduction
01:13 The path to natural health
04:39 How emotions shape physical wellbeing
07:09 Breaking free from sugar addiction
12:19 Why regular blood testing matters
14:39 Self-awareness in health
20:45 Fighting America's nutrient crisis
27:03 When AI meets nutrition science
35:06 The future of virtual healthcare
40:29 Shopping for better health
45:06 Big food's organic revolution
46:20 Why pharma fears healthy eating
47:51 Navigating supplement quality
51:23 Understanding what "organic" really means
55:14 Personalising your diet approach
1:00:00 Timing nutrients for optimal health
1:02:15 Reversing "impossible" health conditions
1:08:31 Exploring cutting-edge therapies
1:14:26 What your family history reveals
1:20:50 Preventing cancer through lifestyle
1:22:14 Sleep's hidden power for body composition
1:27:05 Creating your perfect sleep environment
1:29:43 Pre-sleep rituals for deeper rest
1:31:30 Clearing mental fog naturally
Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO
» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
Follow Josh:
YouTube: @drjoshaxe
Instagram: https://www.instagram.com/drjoshaxe/
Website: https://draxe.com/
1 hr 35 min
March 02, 2025 E078 - I Grew My Audience From 0 to 6.1 Million Followers With This Four-Step Framework
When most people talk about creating content, they focus on equipment, expertise, or having something groundbreaking to say. But today's guest demolishes those excuses. Jun Yuh reveals how he built an audience of 8 million followers while studying biomedical engineering—not by creating perfect content, but by simply showing up every day.
From filming quick videos during lunch breaks to posting consistently for 5 years straight without missing a day, Jun shows that consistency trumps perfection. We explore his "100 video rule" that turns experimentation into strategy, why most beginners focus on the wrong metrics, and how understanding your audience matters more than production quality.
Whether you're struggling with impostor syndrome or wondering how to monetise your passion, this conversation offers practical insights from someone who's built a thriving content empire by valuing consistency over complexity.
Timestamps:
00:00 Jun’s start in content creation
02:30 TikTok’s influence on Jun’s journey
03:08 Staying consistent and understanding your audience
05:02 Hiring help for content production
06:13 Adapting to trends while staying authentic
09:47 Shifting content focus over time
14:06 Expanding to new platforms and camera confidence
22:34 Key advice for aspiring creators
28:09 Overcoming imposter syndrome
34:38 Knowing strengths and weaknesses in content
37:59 Planning content for efficiency
41:52 Short-form vs. long-form content
45:36 Strategies to grow and engage an audience
51:03 Managing time for content creation
58:48 Monetisation and reinvesting earnings
1:09:07 Staying consistent through creative blocks
1:18:29 Planning and working with a team
1:22:09 Future of social media and evolving strategies
1:29:22 Handling public scrutiny and criticism
Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO
» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
Follow Jun:
YouTube: @jun_yuh
Instagram: https://www.instagram.com/jun_yuh/?hl=en
Private Mentorship: https://tinyurl.com/4yar2eyr
1 hr 39 min
February 25, 2025 E077 - FBI Negotiator Reveals How To Read Anyone In 32 Seconds | Chris Voss
Negotiation is often depicted in movies as tense, dramatic showdowns, won through aggressive tactics and mind games. But Chris Voss, former FBI hostage negotiator and author of Never Split the Difference, joins us to dispel these myths and reveal what truly works.
Real negotiation isn't about manipulation—it’s about tactical empathy, trust, and understanding human nature. From high-stakes hostage crises to boardroom deals, Chris teaches the same fundamental skills: reading people accurately, defusing conflicts, and delivering difficult news effectively. Tune in as Chris exposes manipulation tactics, reveals how to spot a liar, and offers essential advice for entrepreneurs and leaders navigating complex negotiations.
Timestamps:
00:00 Chris Voss introduction
02:09 Tactical empathy & bourbon launch
03:27 First hostage case lessons
05:08 The draw of hostage negotiation
06:55 Crisis hotlines shape negotiation skills
09:39 Defusing violent situations
13:32 From field agent to teacher
19:05 Inside Colombian kidnapping cases
23:17 How kidnapping funds terror
25:45 The weight of high-stakes talks
27:53 Hostage skills in business deals
28:18 Reading manipulation tactics
30:51 Truth about hostage movies
33:21 Navigating the film world
35:40 Breaking down Black Swan Method
38:50 Teaching entrepreneurs to negotiate
41:49 Spotting the wrong deals
46:53 Where new entrepreneurs stumble
48:19 Trusting your gut instincts
51:18 Signs someone's not telling truth
55:02 Building trust in relationships
59:17 Delivering difficult news
1:06:31 Leading through uncertainty
1:08:11 Solving team conflicts
1:12:40 Using charm to win deals
1:15:31 Learning from past mistakes
1:20:47 Final negotiation wisdom
Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO
» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
Follow Chris:
Instagram: https://www.instagram.com/thefbinegotiator
Black Swan Group: https://www.blackswanltd.com/chris-voss
Never Split the Difference: https://www.blackswanltd.com/never-split-the-difference
1 hr 22 min
February 17, 2025 E076 - *NEW* Unsolved Ancient Mysteries That Science Can’t Explain (alien gods?)
This week's episode is a special one.
I’m joined by explorer and author ‪Matthew LaCroix‬, a researcher dedicated to uncovering the secrets of ancient history. With a deep passion for challenging mainstream narratives, Matt explores the lost civilisations, advanced technologies, and forgotten sites that reshape our understanding of the past.

In this episode, we dive into The Great Pyramid debate, the mysteries beneath the Sphinx, and the evidence of lost technology in ancient stonework. Matt breaks down why historical timelines may be wrong, how global floods reshaped civilisation, and what hidden tunnels beneath ancient sites could reveal. We also tackle the Anunnaki mystery, the question of human origins, and whether past civilisations had knowledge far beyond what we assume.

Tune in for a thought-provoking conversation that challenges everything you thought you knew about history.

Timestamps:
00:00 Diving into ancient mysteries
01:24 Matthew's path to hidden history
03:28 Graham Hancock’s research and Turkey's secrets
04:50 Unearthing forgotten sites
06:26 Challenging historical timelines
10:56 Lost technology in ancient stonework
15:02 Mysteries of unfinished monuments
17:33 Inside the pyramids debate
22:45 Beneath the Sphinx: hidden tunnels
28:37 How ancient civilisations collapsed
32:12 Why ancient sites were buried
35:45 The Sphinx's true origins
37:57 Discovering Lake Van's underwater world
43:07 Science backs lost civilisations
48:00 Turkey's role in ancient history
51:33 Breaking down historical myths
56:17 Understanding the Anunnaki
1:01:09 The mystery of human origins
1:06:01 Global flood stories and civilization resets
1:11:13 The cycle of rise and fall civilisations
1:16:43 Could our civilization collapse?
1:21:32 Ancient abilities and ET connections
1:24:00 History's biggest question…
1:25:38 Essential reading for ancient mysteries
1:27:19 Next adventures and documentary plans
1:30:49 Why ancient sites still captivate us

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join ⁠@Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Matt«
YouTube: / @matthewlacroix
Instagram: https://www.instagram.com/thestageoftime
Website: https://thestageoftime.com
1 hr 36 min
February 10, 2025 E075 - Dating Expert Reveals The Biggest Red Flags That RUIN Relationships | Sadia Khan
After the success of our first meeting, it was only right to get Sadia back on the show for round 2. With years of experience challenging outdated taboos, Sadia provides deep insights into how wealthy men approach relationships, the struggles of long-distance connections, and why emotional vulnerability in men is often misunderstood.
Whether you’re single, dating, or in a long-term relationship, this conversation offers invaluable insights into navigating love in today’s world.

00:00 Sadia Khan returns
04:45 Breaking dating taboos and client insights
09:41 How wealthy men approach relationships
15:14 Making long-distance relationships work
17:02 When men show emotional vulnerability
19:04 Staying faithful despite temptations
25:03 Inside Dubai's unique dating scene
31:42 Keeping attraction alive in relationships
37:58 Attachment styles and love languages explained
41:41 Why indirect communication hurts relationships
48:15 Setting boundaries in toxic relationships
54:19 Privacy and social media in relationships
59:37 Clear expectations in modern dating
1:07:16 Dating in the social media era
1:12:05 Modern women's approach to dating
1:17:31 The role of sexual compatibility
1:20:22 What social media behaviour reveals
1:26:10 Introducing the 3M relationship method
1:30:22 Finding the right amount of conflict
1:33:52 Understanding why men lose interest
1:37:52 Dealing with infidelity and commitment

» Escape the 9-5 & build your dream life -https://www.digitalplaybook.net/

» Transform your physique -https://www.thrstapp.com/
» My clothing brand, THRST -https://thrstofficial.com
» Custom Bioniq supplements:https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join ⁠@Whoop and get your first month for free -https://join.whoop.com/mikethurston

» Follow Sadia«
Instagram: https://www.instagram.com/thesadiapsychology/?hl=en
Website: https://www.sadiapsychology.com/
1 hr 51 min
February 03, 2025 E074 - The Broken Fitness Industry: Lies, Scams & Steroids | Greg Doucette
This week, I'm joined by the infamous Greg Doucette, a well-known influential figure in the fitness world, best known for his "Natty or Not" series. From his rise as a global fitness coach to navigating the often turbulent waters of industry drama, Greg offers an unfiltered look into the realities of the fitness scene. In this episode, he dissects what truly defines a natural physique, exposes the hard truths behind steroid use and extreme dieting, and emphasises the importance of being authentic and true to yourself.

Unpacking the controversies that have sparked conversations across the industry, alongside his insights on maintaining muscle amidst rigorous cardio regimes and personal health challenges, Greg shares his journey of growing through controversy and balancing the demands of content creation with genuine self-expression.

This conversation was long overdue...

00:00 Coach Greg introduction
01:15 The Dubai move and content beginnings
02:33 From part-time to global fitness coach
04:07 Mike Thurston: Natty or Not?
07:00 Breaking down the best natural physiques
10:54 Spotting fake naturals and youth steroid use
15:57 The reality of steroid use and longevity
19:08 Extreme diets and Mike's fitness journey
22:00 The struggles of maintaining muscle with cardio
25:36 Fitness heroes and ultimate workouts
27:00 Navigating fitness industry drama
33:16 The truth about TRT and testosterone
37:28 Growing through controversy
39:54 Relationships and recognising red flags
48:15 Understanding modern dating dynamics
50:28 Building an international following
54:15 Behind the scenes of Greg’s content creation
55:28 How travel limits affected business
57:49 Greg’s cookbook that changed everything
1:03:12 Launching supplements and Turkesterone insights
1:06:48 The banned supplement conversation
1:07:45 Why creatine actually matters
1:11:21 Personal health challenges
1:15:49 The real story on fasting and weight
1:19:11 Making workouts and cardio count
1:23:09 Balancing nutrition and business growth
1:27:10 The importance of being present and in the moment
1:29:07 Life as a fitness influencer
1:32:00 The dark side of social media fame
1:36:12 Dealing with platform censorship
1:37:53 Final thoughts on the industry

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Greg
YouTube: @gregdoucette
Instagram: https://www.instagram.com/gregdoucette
Website: https://www.gregdoucette.com/
1 hr 41 min
January 27, 2025 E073 - The Anti-Aging Routine That Actually Works (Biohacking Guide) | Dave Asprey
This week, I’m joined by the father of biohacking, Dave Asprey. The pioneer behind the global movement that has transformed the way people optimise their health and performance. With decades of experience in biohacking, Dave has authored multiple bestsellers and founded companies that have redefined wellness, longevity, and cognitive enhancement.

In this episode, Dave shares his personal journey to optimised health, revealing how he lost 100 pounds, overcame chronic health issues, and built a lifestyle that enhances both mental and physical performance. We explore the fundamentals of biohacking, from AI-driven strength training to the science of caffeine optimisation and the critical role of heart rate variability in achieving peak performance. Dave also breaks down popular wellness trends, tackling topics like the impact of hormonal health, the truth about supplements, and the evolving landscape of modern nutrition. Whether it’s uncovering the potential of mouth taping for better sleep, exploring the latest in light therapy for hair health, or navigating the micro-plastic crisis, Dave offers practical insights to help listeners take control of their biology.

00:00 Biohacking fundamentals
02:17 Where weightlifting meets longevity science
04:00 Dave's personal path to optimised health
05:32 Smart training and recovery techniques
08:04 How AI is transforming strength training
14:19 The deeper science of caffeine optimisation
19:20 Understanding HRV's role in peak performance
24:55 Unlocking better cognitive function
36:39 Importance of hormonal health through blood work
41:48 Which supplements aren't worth your money?
43:07 The truth about sponsor influence in the health industry
44:08 Challenging common vegan nutrition myths
47:33 Traditional diets vs modern eating habits
51:10 Fresh insights on carbs and nitric oxide
53:09 Why mouth taping could transform your sleep
55:20 Essential wisdom on salt and hydration
1:01:48 Breaking down the Ozempic controversy
1:07:38 Understanding our microplastic crisis
1:09:57 Practical tips for plastic-free living and beating jet lag
1:19:19 Myths about sparkling water and hair health
1:27:24 The science behind light therapy for hair
1:30:08 Taking on the biggest aging challenges
1:35:01 Key takeaways from Dave's latest book
1:40:00 Building better habits through HRV

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Dave
Instagram: https://www.instagram.com/dave.asprey
X: https://x.com/daveasprey?lang=en
Website: https://daveasprey.com/
1 hr 45 min
January 19, 2025 E072 - How to Become Irreplaceable in the AI Revolution (Silicon Valley Guide) | Marina Mogilko
It is with great pleasure to welcome Marina Mogilko onto the show this week, a multilingual entrepreneur, YouTube sensation, and co-founder of LinguaTrip and Fluent Express. Marina has captivated millions with her journey from Russia to Silicon Valley, building a global brand that bridges cultures, languages, and innovation. Her expertise in language learning, content creation, and entrepreneurship has made her a sought-after voice in the tech and education spaces.

Join us as Marina explores how AI is revolutionising content creation, from streamlining production workflows to shaping the future of education and fitness coaching. She shares insights into how she leverages AI to break down cultural barriers and create content that resonates across diverse audiences. Alongside her exploration of AI, Marina delves into the challenges of building a high-performing team, balancing family life with business demands, and staying creative while navigating cultural differences. From Silicon Valley's fast-paced tech scene to her daily rituals for health and biohacking, Marina offers a compelling look at how innovation and adaptability drive long-term success.

00:00 Introduction to Marina's multilingual journey
02:05 Breaking into Spanish markets through YouTube
04:40 Taking the leap to Silicon Valley
06:45 Debunking myths about learning languages
10:00 Why these three languages matter most
14:00 Building the right team through trial and error
18:10 Getting comfortable on camera in Tokyo
19:45 Streamlining content with teleprompters
24:25 Dealing with creative frustrations
27:40 Making content work across cultures
29:25 How AI is reshaping content creation
37:40 Where AI meets viral content
41:05 AI's future in fitness coaching
42:30 Life in Silicon Valley's tech scene
47:20 Understanding YouTube's gender divide
49:15 Making time for business and family
51:50 Tackling the school lunch challenge
59:15 Finding the right business partners
1:02:50 Investing in health's future
1:07:30 Innovation in protein snacks
1:14:25 Finding inspiration in Musk's bold approach
1:19:25 Daily health rituals and biohacking
1:22:30 Public speaking

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Marina
Instagram: https://www.instagram.com/linguamarina
TikTok: https://www.tiktok.com/@linguamarina?lang=en
Website: https://tinyurl.com/yp6wc9ar
1 hr 26 min

About First Things THRST

From the publisher's feed

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the…