Fitt Insider

April 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Enhanced Games launches performance medicine platform offering peptides, testosterone, and hormone therapies to consumers ahead of May event

• Whoop files trade dress infringement lawsuit against AI health startup Bevel over UI design shortly after raising $575M at $10.1B valuation

• Nike closes all Nike Studios locations including West Hollywood and Austin sites, exiting boutique fitness as some reopen under FitLab brands

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

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Reach out → [email protected]

Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society.

A digital women's fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members.

In this episode, we discuss designing life stage-specific exercise programs.

We also cover:

• "Commit to less, show up more" philosophy
• Experimenting with ancillary product launches
• Centering community and executing pop-up tours

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.thesculptsociety.com

The Sculpt Society's Instagram: https://www.instagram.com/thesculptsociety/

Megan's Instagram: https://www.instagram.com/meganroup/

7-day free trial available on www.thesculptsociety.com

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:22) Megan's background

(02:17) Body image struggles

(03:16) Teaching NYC

(04:30) Why "Joyful" movement

(06:22) IRL teaching

(09:12) Motivating at-home workouts

(10:41) Commit to less, show up more

(12:14) 300K global members

(13:26) Building the team

(18:12) Post-pandemic equilibrium

(19:13) Two-bucket growth strategy

(20:17) Growing the brand

(23:38) Staying rooted in community connection

(25:01) Strength training launch

(26:20) Life stage programming expansion

(27:20) Nutrition launch

(29:15) Clear POV

(30:26) Equipment and activewear experiments

(31:23) 2022 activewear bust & 2024 sellout

(32:26) Profitable growth goals

(33:17) Best-in-class life stage platform vision

(33:51) Annual pop-up tours since 2021

(35:28) Where to learn more

(36:07) Conclusion

April 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• The New Consumer reports 66% of Gen Z and millennials actively eating more protein, with 76% viewing protein-fortified products as healthy even when ultra-processed

• NFL owners approve mandate requiring every team to employ full-time mental health clinician in facilities, shifting from part-time to proactive embedded support

• Extraordinary Brands acquires Basecamp Fitness adding HIIT concept to portfolio including CycleBar, Rumble, Row House, and Neighborhood barre

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Google is developing a screenless Fitbit band with subscription model targeting Whoop and Oura, planning launch later this year with AI-powered health coach

• Mars Men raises $27.5M Series A led by L Catterton after hitting $100M run rate profitably in 18 months, serving 400K+ customers with men's wellness products

• Noom acquires Tailor Made Compounding pharmacy operating in 46 states, expanding into peptide therapies and NAD+ for preventive care model

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Samsung launches blood pressure tracking on select Galaxy Watches in U.S., requiring calibration with traditional cuff to monitor hypertension affecting half of U.S. adults

• Lucille Health launches high-protein shake for seniors targeting $6.2B meal replacement market as 20% of Americans will be over 65 by 2030

• Whoop raises $575M at $10B valuation backed by Abbott and Mayo Clinic, hitting 2.5M+ members and $1.1B run rate with 103% sales growth

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Eli Lilly signs $2.75B deal with Insilico Medicine for AI drug discovery, expanding on $1B Nvidia co-innovation lab to turn GLP-1 profits into next-gen pipeline

• California jury finds Meta and Google liable for youth social media harms, awarding $6M in damages focused on product design like infinite scroll and autoplay

• Create Wellness raises $20M Series B after selling 100M+ creatine gummies and growing 4x last year, expanding beyond athletes into everyday well-being

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Fritz Lanman, CEO of Playlist.

Operator of ClassPass and Mindbody, Playlist's recent merger with EGYM forms a $7.5B company spanning AI, hardware, and software, with a mission to modernize booking, corporate wellness, and membership management.

In this episode, we discuss building the wellness industry's full-stack operating system.

We also cover:

• Raising $785M from Vista, Temasek, and L Catterton
• Setting the platform's boundaries and roadmap
• The anti-tech tech company philosophy

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.playlist.com

ClassPass: www.classpass.com

Mindbody: www.mindbody.io

EGYM: www.egym.com

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:36) EGYM merger announcement

(02:41) Industry validation moment

(03:20) Tech outsider perspective advantage

(05:52) Communication challenges with industry

(07:05) AI adoption hesitation and diffusion

(09:56) AI throughout platform history

(11:41) Operating system vs. co-pilot

(13:24) AI investment surprise and acceleration

(15:50) Transformer paradigm capabilities

(17:35) 175K lines of code in eight weeks

(18:40) Anti-tech tech company philosophy

(20:58) Platform boundaries and roadmap

(23:29) Speed of change impact on planning

(26:10) Agent-driven onboarding and configurations

(28:13) Long-term societal impacts

(29:40) UBI and wealth concentration questions

(31:03) Industry macro optimism

(32:20) Experience economy and human connection

(33:40) Conclusion

Here's the podcast description for March 27, 2026:

March 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• WSJ reports consumers now take 20+ supplements daily spending $1K+ monthly, with SuppCo data showing average user spends $168/month but half of 500+ products fail label claims

• Longevity hotel market expected to grow from $7.6B in 2026 to $11.7B by 2030 as properties shift from wellness amenities to core health platforms

• eMed raises $200M at $2B+ valuation with Tom Brady as investor and Chief Wellness Officer, helping employers manage GLP-1 use through supervised platform

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Study of 53K+ adults finds small lifestyle changes—11 minutes sleep, 4.5 minutes activity, modest diet improvements—reduce cardiovascular risk by 10%, jumping to 57% when combined

• On names co-founders David Allemann and Caspar Coppetti as co-CEOs after revenue surpasses $3.8B up 30%, but guides to slower growth ahead

• PwC projects global women's health market will surpass $600B by 2030, expanding beyond fertility to include chronic conditions and diseases affecting women differently

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• World Happiness Report finds youth well-being declined in English-speaking countries with heavy social media use emerging as major factor, particularly on algorithmic platforms

• Technogym reports €1B+ in 2025 revenue up 13%, with commercial business rising 15% driven by demand for healthy longevity and strength training for GLP-1 users

• Andrew Huberman predicts GLP-1 use could expand dramatically over next five years as consumer health shifts from tracking to intervention with personalized protocols

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]