Fitt Insider

March 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• CivicScience finds health and wellness only category where Americans plan to increase spending, while Gallup reports one in three cutting essentials to cover healthcare costs

• Nutrafol grows 23% in 2025 pushing sales close to $1B, with 80%+ revenue from repeat purchasers and expansion into men's 50-plus products

• Danone acquires Huel for $1B+, adding plant-based meal-replacement brand to portfolio following Kate Farms acquisition as Big Food chases wellness

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Josh Whalen , co-founder and CEO of Joi + Blokes.

A modern health optimization platform, Joi + Blokes offers online consultations and diagnostics for hormonal balance, energy, libido, metabolic issues, menopause, longevity, and more.

In this episode, we discuss delivering personalized care for both sexes.

We also cover:

• The evolving peptide landscape
• Building a 503A compounding pharmacy
• Research and vertical integration as differentiators

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.joiandblokes.com

Instagram (Women): https://www.instagram.com/joiwomenswellness/

Instagram (Men): https://www.instagram.com/getblokes/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:37) Background and founding story

(02:44) Personal health crisis

(04:36) Patient experience

(06:38) Differentiation

(07:40) AI as co-pilot

(09:49) Diagnostic with solution mandate

(11:15) Energy and fatigue

(12:43) Fundamentals over innovation

(14:32) Personal TRT journey

(16:54) Peptide compounding regulation

(18:25) Regulatory rollercoaster

(19:49) Building a 503A compounding pharmacy

(23:23) Land grab & retention race

(24:40) Community-driven product expansion

(26:17) AI apps & traditional clinician care

(27:50) Vertical integration priorities

(28:30) Research focus

(29:33) Where to learn more

(30:12) Conclusion

March 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Service-based tenants account for 50%+ of U.S. retail leasing for first time, with gyms making up 30% as fitness and wellness drive retail growth

• Celsius hits $2.5B revenue in 2025, up from $75M seven years ago, as energy drinks expand beyond one-off boost into meals and social settings

• Sweetgreen pushes higher-protein items and Function Health partnership, with CEO aiming to build "Spotify for food" recommending meals based on health data

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Lifesum research finds 92% of Americans believe ultra-processed foods are engineered to be addictive, with 49% backing tobacco-style regulation

• L Catterton reportedly seeking to sell Thorne for up to $4B after taking it private in 2023 for $680M, signaling premium health brands drawing serious buyer attention

• Oura hires Apple senior director Brian Lynch as SVP of hardware engineering, adding to leadership team including former Apple health executive and designer

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• F45 launches PEAK500 with Red Bull, a 30-minute in-studio competition with global leaderboard as brand creates its own fitness racing format

• Bain report finds 113 insurgent wellness brands drove 36% of CPG growth, with 44% promoting better-for-you claims and growing 10x faster than category average

• Dick's Sporting Goods doubles down on $40B youth sports market where average family spending rose 46% to $1K+ annually since 2019

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• American College of Sports Medicine updates resistance training guidelines for first time in 17 years, emphasizing consistency over perfect programming

• Peloton introduces Commercial Series bike and treadmill for gyms, pairing Precor-engineered hardware with instructor-led classes shipping late 2026

• Costco partners with Sesame and IVI RMA to offer fertility care with up to 80% savings on medications, addressing one in six Americans facing infertility

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Rachel Blank, founder & CEO of Allara Health.

Allara Health delivers in-network virtual care to women, specializing in underserved chronic conditions like PCOS, endometriosis, and hypothyroidism.

In this episode, we discuss closing the gender care gap.

We also cover:

• Building the largest women's health dataset
• PCOS and endometriosis treatment blind spots
• Point solution fatigue and consolidation

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.allarahealth.com

Instagram: https://www.instagram.com/allarahealth/

TikTok: https://www.tiktok.com/@allarahealth

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:13) Allara's mission

(03:25) Inadequate visits for complex conditions

(05:26) No FDA-approved PCOS medication

(06:25) Innovation in access

(07:30) Building research datasets

(08:00) Care delivery

(10:00) Filling care gaps in the traditional system

(11:05) Symbiosis with fertility clinics

(12:14) Consumer-first growth strategy

(13:05) Combating misinformation

(16:02) Branding and marketing

(18:30) Point solution fatigue emerging

(20:01) Patient-first vs. use case-first

(21:25) Consolidation wave coming

(22:25) Expansion roadmap

(23:22) 50% US commercial coverage today

(24:00) The path to profitability

(25:00) AI enabling doctors

(27:20) Building vs. buying AI solutions

(28:20) 2026 priorities

(29:50) Conclusion

March 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Sword Health expands beyond MSK into GLP-1 support, mental health, and women's midlife care using AI and acquisitions to build broader specialty platform

• Withings launches Sleep Care Solution linking users to sleep specialists through app, addressing 30M U.S. adults with sleep apnea and 80% undiagnosed

• Maven Clinic returns to direct-to-consumer telehealth with hormone and GLP-1 support across 30+ specialties after reaching 28M patients through employer benefits

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Nike brings back After Dark Tour for 2026, expanding women-focused nighttime race series to seven global cities after drawing 50K+ participants

• Microsoft reports handling 50M+ daily health questions across Bing and Copilot, with 40% focused on symptoms and 1 in 5 involving personal health management

• Health Innovation Lab returns to West Palm Beach in November 2026, expanding to 250 attendees with dedicated HIL day ahead of Eudimonia Summit. Learn more at https://joinhil.com

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Bank of America data shows Gen Z gym memberships up 9% while binge drinking among 21-34 year-olds falls 10% over past decade

• Mintel reports consumers shifting to science-backed skincare with "clinically proven" claims up 45% and biohacking interest rising 35% year-over-year

• Universal Health Services acquires Talkspace for $835M, gaining access to 6,000 clinicians and 200M+ covered lives to build full behavioral health stack

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]