Fitt Insider

Today, I'm joined by Jamie Weeks, founder & CEO of SweatHouz.

Helping members unwind, SweatHouz combines infrared saunas, cold plunges, and vitamin C showers for a complete preventative wellness experience.

In this episode, we discuss Jamie's journey from Orangetheory Fitness franchisee to building a recovery-focused wellness brand.

We also cover:

• The future of holistic wellness

• Optimizing franchise operations

• Jamie's vision for revolutionizing the industry

Subscribe to the podcast → insider.fitt.co/podcast

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Follow us on LinkedIn → linkedin.com/company/fittinsider

SweatHouz's Website:https://www.sweathouz.com/

SweatHouz's IG: https://www.instagram.com/sweathouz/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:44) Jamie's Journey in Franchising

(02:30) Origin and Growth of SweatHouz

(04:36) SweatHouz's Offerings

(06:49) SweatHouz 1.0 vs. 2.0

(11:07) Franchising Strategy and TAM

(14:16) Differentiation

(21:50) Strategizing for a Billion-Dollar Exit

(24:09) The Future of Fitness and Wellness

(28:34) Digital Therapy

(30:20) Scaling and Franchisee Selection

(36:48) Partnerships and Future Roadmap

(38:38) Conclusion

Today, I'm joined by Katerina Schneider, founder & CEO of Ritual.

An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it's a nine-figure business and category leader.

In this episode, we discuss Ritual's commitment to science and transparency.

We also cover:

• Challenges of scaling a D2C brand • Building trust in a crowded market • Entering new product categories

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Rituals's Website: https://ritual.com/

Ritual's IG: https://www.instagram.com/ritual

Ritual's TikTok: https://www.tiktok.com/@ritual

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:32) Kat's Journey and Building Ritual (02:59) Navigating Challenges (04:44) Expanding Product Lines While Maintaining Trust (08:17) Innovative Approaches to Product Development (17:00) Marketing Strategies and Omni-Channel Presence (24:51) The Importance of Trust and Community (30:27) Future Roadmap (34:34) Conclusion

Today, I'm joined by Betsy Foster, co-founder & president of Love.Life.

Founded by Whole Foods vets, Love.Life combines functional medicine, cutting-edge fitness, and nourishing food all under one roof — offering a one-stop shop for mind, body, and spirit.

In this episode, we explore the company's integrated health and wellness club.

We also cover:

• Disrupting sick care • Scaling a holistic health model • The evolving food-as-medicine landscape

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Love.Life's Website: https://love.life/

Love.Life's App on Apple: https://apps.apple.com/us/app/love-life/id6502749135

Love.Life's App on GooglePlay: https://play.google.com/store/apps/details?id=life.love.member

Love.Life's IG: https://www.instagram.com/theofficiallove.life/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction to Integrated and Holistic Health (01:30) Betsy and Love.Life's Background (04:15) Betsy's Personal Health Journey (07:36) The Birth of Love.Life (09:18) Membership Offerings and Modalities (12:32) The Importance of Personalized Medicine (16:55) Challenges and Opportunities in Healthcare (20:33) Telehealth and Technology Integration (23:13) Building and Scaling Love.Life (25:30) The Role of Food in Health (27:25) Future Plans and Expansion (28:50) Trends in Preventative Wellness (31:16) Conclusion

Today, I'm joined by Kian Sadeghi, founder & CEO of Nucleus Genomics.

Since dropping out of UPenn in '21, Kian has raised $18M for complete DNA health tests. Democratizing whole-genome sequencing, he aims to save millions from preventable disease.

In this episode, we discuss the company's trillion-dollar vision for the future of healthcare.

We also cover:

• Where preventative medicine is headed • Challenges in consumer healthtech • Building a breakthrough brand

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Nucleus Genomics Website: https://mynucleus.com/ IG: https://www.instagram.com/nucleusgenomics/ Twitter/X: https://x.com/nucleusgenomics LinkedIn: https://www.linkedin.com/company/nucleusgenomics/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:50) Inspiration Behind Nucleus Genomics (03:07) Advancements in Genetic Testing Technology (04:40) Making Genetic Information Accessible and Actionable (06:48) The Process of Nucleus Genomics Testing (08:17) The Importance of Knowing Your Genetic Blueprint (09:19) Challenges and Opportunities in Genetic Testing (10:58) Nucleus Genomics' Vision for the Future (12:39) Integrating Health Data for Personalized Insights (16:45) The Unique Value of Whole Genome Data (20:47) The Importance of Preventative Health Measures (23:12) Partnerships (25:18) Addressing Medical Paternalism and Consumer Rights (27:36) Balancing Innovation with Healthcare Regulations (30:22) Nucleus' Mission and Future Goals (35:54) The Role of Genetic Data in Longevity (37:29) Scaling and Financing Nucleus (41:08) Conclusion

Today, I'm joined by Ann Crady Weiss, co-founder & CEO of Hatch.

Hatch is a sleep wellness company for the whole family. With 500K+ units sold, its soothing clocks and infant sound machines are helping consumers wind down and rest up.

In this episode, we talk about building a billion-dollar brand.

We also cover:

• Scaling profitably • Selling sleep as a service • Personalizing sleep optimization

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Hatch's Website: https://www.hatch.co/

Hatch's IG: https://www.instagram.com/hatchforsleep

Hatch's TikTok: https://www.tiktok.com/@hatchforsleep

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (02:41) Hatch's Journey and Product Evolution (03:29) Expanding to Adult Sleep Solutions (04:39) The Science Behind Hatch's Products (06:24) From Baby Products to a Sleep-Focused Company (07:46) The Market Opportunity and Business Strategy (09:43) Creating Personalized Sleep Solutions (15:40) Research Behind Hatch Products (20:16) Building a Culture of Rest at Hatch (22:12) Future Roadmap (28:06) Team Building Insights (32:48) Conclusion

Today, I'm joined by Andrew Lachlan, founder & CEO of Sauna House.

Andrew's sobriety journey led him to discover the benefits of contrast therapy and ultimately launch Sauna House. Scaling up, the brand has nine new locations in the works.

In this episode, we discuss the company's modern bathhouse concept.

We also cover:

• Creating tech-free spaces • Expansion through franchising • Promoting community for well-being

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Sauna House's Website: https://www.saunahouse.com/ Sauna House Franchise Info: https://www.saunahouse.com/pages/franchise Sauna House Career's: https://www.saunahouse.com/pages/careers Sauna House's IG: https://www.instagram.com/sauna_house/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:30) Andrew's Journey to Sauna House (03:53) Early Success and Expansion (04:54) Sauna Culture and Customer Experience (08:32) Challenges and Rewards of Franchising (14:30) Sauna House Experience (28:54) Balancing Tradition and Modernization (32:41) Future Roadmap (34:47) Conclusion

Today, I'm joined by Tim Gurner, founder & chairman of GURNER™ GROUP.

Developing world-class spaces for healthy living, GURNER™ GROUP is an Australian design and lifestyle brand best known for its luxe residences and private members club Saint Haven.

In this episode, Tim discusses the company's high-end vision and aspirational ethos.

We also cover:

• The rise of wellness real estate & hospitality

• GURNER's private members clubs

• Tim's personal health routine

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

GURNER™ GROUP's Website: https://www.gurner.com.au/

Saint Haven Website: https://www.gurner.com.au/sainthaven/

Saint Website: https://www.gurner.com.au/saintprivateclub/

GURNER™ GROUP's IG: https://www.instagram.com/gurner_tm/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:42) Tim's Background and Entrepreneurial Journey

(04:52) Creating a Holistic Wellness Space

(06:28) Private Clubs and Communities

(08:06) Wellness Offerings and Club Design

(13:02) Saint Haven vs. Saint: Different Experiences, Same DNA

(18:41) Personalizing Wellness Through Technology

(22:25) Creating Genuine Connection at the Clubs

(24:11) Challenges of Building a Luxury Club

(28:40) Tim's Personal Wellness Routine

(30:07) The Limitless Program

(36:14) Balancing Technology and Human Connection

(40:54) Conclusion

Today, I'm joined by Sammy Faycurry, co-founder and CEO of Fay.

Making preventative health affordable, Fay's three-sided marketplace connects patients with in-network dietitians for clinical nutrition support.

In this episode, we talk about increasing access to personalized nutrition counseling.

We also cover:

• The evolving food-as-medicine landscape • Learnings from raising $25M in funding • GLP-1s' impact on the space

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Fay's Website: https://www.faynutrition.com/ Sammy's LinkedIn: https://www.linkedin.com/in/samfaycurry/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:42) The Journey to Founding Fay (04:40) Challenges and Growth in the Dietitian Space (08:57) The Importance of Technology and Partnerships (12:28) Navigating the Venture Capital Landscape (18:03) Scaling and Team Building at Fay (22:55) Future Roadmap (33:50) Conclusion

Today, I'm joined by Michael Brandt, co-founder & CEO of Ketone-IQ.

Bottling "metabolic superfuel," Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.

In this episode, we talk about scaling the brand's next-gen energy drink.

We also cover:

• The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael's focus on single-product and ingredient mastery

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Ketone-IQ™'s Website: https://ketone.com/

Ketone-IQ™'s IG: https://www.instagram.com/ketoneiq

Michael's IG: https://www.instagram.com/michaeldbrandt/

Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:32) Michael's background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion

Today, I'm joined by Dr. Robin Berzin, founder & CEO of Parsley Health.

Taking a functional and holistic approach, Parsley Health leverages advanced diagnostics to create personalized care plans that address root causes of chronic disease.

In this episode, we discuss the company's approach to optimizing whole-body health.

We also cover:

• Delivering long-term outcomes • Demonstrating cost-effectiveness • Integrating with traditional healthcare

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Parsley Health's Website: https://www.parsleyhealth.com

Robin's Website: https://robinberzinmd.com

Parsley Health's IG: https://www.instagram.com/parsleyhealth/

Parsley Health's FB: https://www.facebook.com/parsleyhealth/

Parsley Health's X: https://x.com/parsley_health

Parsley created a code for listeners of the episode for $150 off their membership — valid only for cash-pay members (not available for those paying with insurance); the code is FITT.

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:37) Robin and Parsley Health's background (02:16) The root-cause medicine approach (02:34) Business model and operations (04:16) Personal and professional insights (08:43) Implementing root-cause medicine (11:40) Comprehensive patient care (15:43) Navigating the healthcare system (20:18) Data-driven success and expansion (25:55) Future of healthcare and technology integration (29:13) Future roadmap (36:22) Conclusion