Fitt Insider

Today, I'm joined by Bryan Myers, president & CEO of [solidcore].

Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion.

In this episode, we discuss the company's roadmap and the evolution of boutique fitness.

We also cover:

• Targeting underserved markets • Innovating the reformer-based workout • Building an accessible yet challenging brand

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.solidcore.co IG: https://www.instagram.com/solidcore Bryan's IG: https://www.instagram.com/bmysofly

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:49) [solidcore] Overview & L Catterton Investment (08:12) Expansion Strategy & Market Focus (13:16) Core Product Evolution (20:49) Community Building & Brand Differentiation (26:13) Premium Boutique Fitness Industry Context (31:35) Leadership Philosophy & Future Vision (36:36) Conclusion

Today, I'm joined by Chris Howell, CEO of SPX.

A global gym and wellness design firm, SPX has crafted over 100 innovative spaces across 14 countries for brands like Soho House, HUME, and Rumble Boxing.

In this episode, we discuss elevated gym design, luxury hospitality, and custom equipment manufacturing.

We also cover: • Gym and wellness design trends • Integrating recovery into fitness spaces • Creating social hubs without sacrificing functionality

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

SPX's Website: https://www.spxfit.com/ SPX's IG: https://www.instagram.com/spxgymdesign/ Chris' IG: https://www.instagram.com/chrishowell16/ Chris' LinkedIn: https://www.linkedin.com/in/chrishowell16/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:27) Chris' Journey to SPX (05:39) Challenges in Gym Design (07:24) The Nine-Step Process for Gym Design (14:19) Trends in Fitness and Wellness Spaces (20:08) Consultancy and Playbooks for Success (23:02) Balancing Design and Functionality (25:26) Common Client Misconceptions (30:18) The Future of Wellness and Hospitality (35:17) Conclusion

Today, I'm joined by Marc Washington, founder & executive chairman of Supergut.

Scaling science-backed wellness support, Supergut's shakes, bars, and supplements feature a proprietary fiber blend clinically shown to support metabolic and overall health.

In this episode, Marc shares the brand's evolution from DTC to nationwide retail.

We also cover:

• The rise of GLP-1s • Balancing science with accessibility • Making functional nutrition more mainstream

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Supergut's Website: https://www.supergut.com/ Supergut's IG: https://www.instagram.com/supergut

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:50) The Supergut Journey (07:05) Expanding Product Lines (11:32) The Ozempic Era and GLP-1s (20:17) Marketing Strategies and Retail Expansion (24:37) From Scientific Roots to Consumer Trust (31:31) Future Roadmap (34:18) Conclusion

Today, I'm joined by Dr. Ryan Greene, co-founder & medical director of Monarch Athletic Club.

Bridging premium fitness and expert medicine, Monarch Athletic Club offers membership-based services spanning personal training, preventative health, nutrition support, and physical therapy.

In this episode, we discuss Monarch's model for delivering comprehensive medical wellness under one roof.

We also cover:

• Reimagining insurance incentives • Scaling a premium wellness experience • Making high-performance health more accessible

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://monarchclubs.com/ Monarch's IG: https://www.instagram.com/MONARCHCLUBS Dr. Greene's IG: https://www.instagram.com/dr_greene_do/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:44) Monarch Athletic Club (10:08) Integrating Fitness and Medicine (17:08) Holistic Health and Longevity Management (24:00) Monarch's Business Model (32:26) The Future of Performance-Based Insurance (37:14) Conclusion

Today, I'm joined by Luke Saunders, founder and CEO of Farmer's Fridge.

Transforming on-the-go eating, Farmer's Fridge is scaling vending machine-style fridges stocked with fresh, nutritious meals — upgrading food options in airports, schools, and beyond.

In this episode, Luke shares his decade-long journey building the company.

We also cover:

• Using data to optimize operations • Making healthy eating more accessible • Creating a vertically integrated food business

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.farmersfridge.com/ IG: https://www.instagram.com/farmersfridge/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:33) Origin Story of Farmer's Fridge (02:23) The Farmer's Fridge Experience (03:44) Challenges and Skepticism (05:56) Logistics and Operations (07:36) Scaling the Business (09:48) Location Strategy and Success (20:37) Product Development and Customer Feedback (24:00) Funding and Growth Strategy (28:53) Conclusion

Today, I'm joined by Santiago Gomez, founder & CEO of Padel Haus.

After a successful career as a restaurateur, Santiago channeled his Mexican heritage to launch Padel Haus — turning his childhood love for the game into a thriving NYC membership club.

In this episode, we discuss the company's luxury social sports experience and expansion plans.

We also cover:

• Padel's explosive growth • Economics of membership clubs • The future of racket sports in the US

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.padel.haus/ IG: https://www.instagram.com/padelhaus Newsletter: https://mailchi.mp/padel/padel-haus-newsletter-form

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:38) The Sport of Padel and Founding Padel Haus (04:04) The Club Experience (05:50) Business Model and Revenue Streams (06:26) Padel vs. Pickleball (07:45) Expansion Strategy and Market Education (11:38) Membership Engagement and Retention (15:36) Future Roadmap (24:08) Conclusion

Today, I'm joined by Karl Sanft, president & CEO of 24 Hour Fitness.

A leading US operator, 24 Hour Fitness's HVLP gyms combine vast facilities, group classes, and personal training. Rebuilding post COVID, Karl is leading the brand toward sustainable growth.

In this episode, we discuss transforming the chain for the next generation of gym-goers.

We also cover:

• Investing in club renovations • A shift toward functional training • Adapting to evolving member preferences

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.24hourfitness.com

IG: https://www.instagram.com/24HourFitness

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:26) Current State of 24 Hour Fitness (04:37) Post-Pandemic Recovery (08:12) Positioning and Differentiation (10:51) Functional Training and Equipment Investments (13:21) Personal Training and Group Exercise Classes (16:26) Broader Health Trends and Member Engagement (26:13) Operational Strategies and Financial Health (28:50) Future Roadmap (35:01) The Power of Authentic Leadership (37:11) Conclusion

Today, I'm joined by Joanna Strober, founder and CEO of Midi Health.

Providing personalized virtual care for women through perimenopause and menopause, Midi Health integrates medication, lifestyle coaching, and wellness therapies.

In this episode, we discuss the company's approach to women's midlife health.

We also cover:

• Midi Health's pilot program • Tackling stigma around women's health • The future of digital care and personalized treatment

Subscribe to the podcast → https://insider.fitt.co/podcast

Subscribe to our newsletter → https://insider.fitt.co/subscribe

Follow us on LinkedIn → https://linkedin.com/company/fittinsider

Midi Health's Website: https://www.joinmidi.com/

Midi Health's LinkedIn: https://www.linkedin.com/company/midi-health/

Midi Health's YouTube: https://www.youtube.com/@midihealth748

Midi Health's IG: https://www.instagram.com/midihealth/

Midi Health's FB: https://www.facebook.com/joinmidi

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:24) Joanna's Journey to Midi Health (03:57) Initial Pilot and Key Learnings (06:15) Expanding Care Beyond Menopause (11:12) Challenges and Solutions in Virtual Care (15:26) Virtual vs. In-Person Care (21:24) Building trust and partnerships in healthcare (31:37) Future Roadmap and Expansion Plans (33:16) Conclusion

Today, I'm joined by Scott DeRue, CEO of The IRONMAN Group.

The IRONMAN Group is the largest operator of mass participation sports in the world. At the helm, Scott plans to take the company—and endurance sports industry—to new heights.

In this episode, Scott shares his vision for elevating the athlete experience.

We also cover:

• Scott's experience as president of Equinox

• Expanding access to triathlon

• Growing the sport globally

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.ironman.com/

YouTube: https://www.youtube.com/ironmantriathlon

IG: https://www.instagram.com/ironmantri

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:33) Scott's First Year as CEO

(02:34) Transition from Equinox to Ironman

(04:15) Elevating the Athlete Experience

(08:31) Building Partnerships and Curating Experiences

(11:27) Balancing Business with Community

(17:44) Growing the Sport

(23:22) Future Roadmap

(31:37) Health & Wellness Trends in the Sport

(35:37) The Athlete First Mindset

(38:29) Conclusion

Today, I'm joined by Kristina Saffran, co-founder and CEO of Equip.

After struggling with anorexia in her youth, Kristina founded Equip to expand access to eating disorder treatment through virtual, evidence-based care.

In this episode, we discuss designing support for sustainable recovery.

We also cover:

• Breaking down stigmas

• Delivering quality care at scale

• Advancing the field of eating disorder treatment

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Equip's Website: https://equip.health/

Twitter: @KristinaSaffran

Instagram: @KristinaSaffran

LinkedIn: @KristinaSaffran

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:41) Kristina's Personal Journey with Anorexia

(05:22) Understanding Eating Disorders

(07:11) Impact of Social Media

(10:04) Equip's Treatment Model

(18:34) Challenges and Opportunities for Improvement in Eating Disorder Treatment

(30:06) Future Roadmap

(35:36) Conclusion