Fitt Insider

Today, I'm joined by Sean Hoess and Tyler Wakstein of Eudēmonia Summit.

Eudēmonia Summit is a transformational wellness festival combining science-backed education, immersive experiences, and community to promote health, longevity, and personal growth.

In this episode, we discuss designing purposeful wellness experiences and formally announce our new partnership.

We also cover:

• The Eudēmonia x Fitt Insider Health Innovation Lab

• Balancing innovation with science and integrity

• Political polarization in health and wellness

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Thrive in 25 Sweepstakes: https://eudemonia.net/thrive-in-25/

Eudēmonia Summit Tickets: https://eudemonia.net/

Partnerships Email: [email protected]

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(02:00) From Wanderlust to Eudēmonia

(06:00) Tyler's Summit Series Experience and Community Building

(09:15) Creating Authentic Experiences and Avoiding Commerce-First Events

(14:15) Experience Design

(18:20) The Eudemonia Experience

(23:15) Partnership Announcement

(30:25) Cultural Explosion of Health Awareness Post-COVID

(31:05) Balancing Innovation with Scientific Rigor

(35:50) Addressing Political Polarization in Health and Wellness

(44:35) Roadmap

(48:05) Ticketing, Sponsorship, and Participation Opportunities

(50:31) Conclusion

Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira.

Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life.

In this episode, we discuss revolutionizing women's health management through hormones.

We also cover:

• Breaking taboos in women's health

• Building the largest continuous hormone dataset

• Expanding from fertility to comprehensive wellness

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Mira's Website: https://miracare.com/

Instagram: www.instagram.com/mirafertility/

Tiktok: https://www.tiktok.com/@mirafertility

Facebook: https://www.facebook.com/mirafertility/

Youtube: https://www.youtube.com/c/MiraFertility

Podcast: Coming Soon on Apple Podcasts and Spotify

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:25) Sylvia's Background: From Pianist to Biomedical Engineering

(02:30) The Gap in Women's Fertility and Hormone Education

(04:00) Early Challenges Building in Women's Health

(06:50) Consumer Reception and Community Building

(08:45) Understanding Women's Health Problems Across Life Stages

(12:25) Women's Health as Wellness Management

(15:45) Building the World's Largest Hormone Dataset

(20:20) Research Partnerships and Clinical Applications

(22:15) Competition and Market Landscape in Hormone Tracking

(24:45) Connecting Data to Actionable Solutions

(30:05) Full-Stack Vision vs Focused Approach

(32:40) Expanding Beyond Fertility to Comprehensive Women's Health

(37:00) New Product Launch: Ultra Four Test

(38:15) Conclusion

Today, I'm joined by Saad Alam, co-founder and CEO of Hone Health.

Hone Health is a longevity care platform combining AI-powered diagnostics, telehealth consults, personalized treatment plans, and specialized physicians for healthspan optimization.

In this episode, we discuss building and training a workforce for new-age medicine.

We also cover:

• Normalizing hormone health for both sexes

• Changing medical education for systemic reform

• Making premium care accessible to Middle America

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Hone Health's Website: https://honehealth.com/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:10) Current State of Hone Health and Recent Growth

(03:30) De-stigmatizing Testosterone and Hormone Optimization

(08:05) Market Shift Moments for Men's and Women's Health

(10:05) Vision for AI-Enhanced Longevity Care Platform

(14:20) Commoditization of Diagnostics and Future of Healthcare

(18:30) Competing on Care Delivery vs Diagnostics

(22:25) Personal Healthcare Journey and Market Research Insights

(24:40) Transition from Telehealth to Comprehensive Longevity Care

(29:25) Patient Journey from Symptom Relief to Optimization

(32:15) Building and Training Longevity Medicine Workforce

(35:40) Changing Medical Education and System Reform

(37:20) Making Premium Care Accessible to Middle America

(39:10) Conclusion

Today, I'm joined by Dr. Roozbeh Ghaffari, co-founder and CEO of Epicore Biosystems.

Epicore Biosystems makes a sweat-sensing wearable that monitors hydration, electrolytes, and other key biomarkers for performance, wellness, and industrial safety.

In this episode, we discuss the need for real-time hydration tracking.

We also cover:

• Expanding from sports to workforce and wellness use

• Scaling biometric tech through enterprise partnerships

• Advancing biomarkers beyond hydration for full-body insights

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Epicore's Website: https://epicorebiosystems.com/

Epicore's LinkedIn: https://www.linkedin.com/company/epicore-biosystems/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:15) Roozbeh's Background and Epicore Overview

(02:00) Evolution from Sports Performance to Broader Applications

(04:15) The Need for Hydration Monitoring Technology

(07:15) Product Portfolio and Partnership Strategy

(10:20) Integration Challenges with Existing Wearables

(13:00) Enterprise Partnership Structure and Scalability

(16:45) Industrial Athletes vs Sports Performance Markets

(21:25) Value Proposition for Industrial Safety Applications

(24:40) Market Strategy: Sports vs Industrial Focus

(27:40) Recent Funding and Connected Platform Development

(31:25) Intersection with Longevity and Preventative Health

(34:35) Future Roadmap and New Product Capabilities

(37:05) Conclusion

Today, I'm joined by Dugal Bain-Kim, co-founder and CEO of Lifeforce.

Scaling longevity care, Lifeforce's telehealth platform helps people optimize health through comprehensive testing, coaching, supplements, and pharmaceuticals.

In this episode, we discuss making longevity medicine accessible and actionable.

We also cover:

• Partnering beyond traditional wellness spaces

• Translating health data to actual behavior change

• Combining AI and humans for personalized support

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Episode 168: https://insider.fitt.co/168-dugal-bain-kim-co-founder-ceo-of-lifeforce

Lifeforce's Website: https://mylifeforce.com

Dugal's LinkedIn: https://www.linkedin.com/in/dugal-bain

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:10) State of Lifeforce and Longevity Industry Evolution

(04:10) From Data Overwhelm to Actionable Curation

(08:00) Clinical Framework: Three Pillars of Longevity Medicine

(10:10) Translating Data into Real Health Outcomes

(13:00) Role of AI in Longevity Medicine Practice

(16:30) Behavior Change and Protocol Adherence

(18:25) Integration with Traditional Healthcare System

(24:15) Enterprise Channels and Partnership Strategy

(28:20) Strategic Partnerships Beyond Health and Wellness

(30:10) Longevity vs Preventative Health Positioning

(34:25) Future Roadmap and Member Experience Evolution

(37:15) Conclusion

Today, I'm joined by Alex Mather, founder and CEO of Eternal.

Redesigning healthcare for the physically active, Eternal combines bloodwork, DEXA scans, VO2 max tests, MD consults, coaching, and more to support peak performance at every age.

In this episode, we discuss high-performance healthcare.

We also cover:

• Finding joy in long-term health habits

• Offensive vs. defensive care strategies

• Alex's experiences at Strava and The Athletic

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Eternal's Website: https://eternal.co/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:15) Alex's Background: From Strava to The Athletic to Eternal

(05:15) The Genesis of Eternal and Target Audience

(08:00) Healthcare for the Health-Obsessed Population

(13:00) The Eternal Product: Assessment and Strategy

(16:00) Offense vs. Defense in Healthcare Approach

(20:40) Building a Constellation of Experts

(23:15) Performance as Prevention Philosophy

(27:00) Big Rocks vs. Little Pebbles Strategy

(31:00) Finding Joy in Long-Term Health Habits

(36:00) Strategy and Intentional Goal Setting

(38:15) Vision for the Future of Personalized Health

(40:40) Next 12-18 Months and Expansion Plans

(43:05) Conclusion

Today, I'm joined by Jason Goodman, co-founder of Bathhouse.

A communal oasis, the Brooklyn-born concept combines ancient bathing rituals, elite bodywork, and modern design to help guests look, feel, and perform their best.

In this episode, we discuss reimagining the traditional bathhouse for wellness consumers.

We also cover:

• Bathhouse's genesis

• Why day passes outperform memberships

• Bringing experiential hospitality to sauna culture

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://abathhoused.com/

IG: https://www.instagram.com/bathhouse

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:10) Jason's Background and Bathhouse Overview

(04:35) Genesis of Bathhouse and Early Sauna Experiences

(07:15) Nightlife Experience and Business Model Development

(09:15) Evolution of Customer Expectations and Onboarding

(12:50) Education vs. Experience Philosophy

(16:25) Building Community and Social Connection

(22:55) Business Model Breakdown and Revenue Streams

(28:15) Day Pass vs. Membership Strategy

(32:45) Competition and Rising Wellness Trends

(39:00) Scaling Strategy and Future Locations

(42:55) Design Philosophy and Unique Location Identity

(45:40) Conclusion

Today, I'm joined by Dr. Michael Doney, Executive Medical Director of Biograph.

A preventative health and diagnostics clinic, Biograph combines comprehensive testing and personalized lifestyle interventions for a complete concierge medical experience.

In this episode, we explore its approach to designing a next-gen patient journey.

We also cover:

• Making data actionable

• Balancing scale with clinical rigor

• How Biograph differs from primary care

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Biograph Website: https://www.biograph.health/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(02:00) Michael's background and transition to preventative health

(04:05) How Biograph emerged from stealth mode

(06:05) The comprehensive patient journey experience

(08:45) Turning data into actionable health outcomes

(13:05) The evidence-based approach to health span

(17:20) Why more data doesn't always mean better health

(19:40) Addressing concerns about accessibility in preventative health

(21:20) Biograph's growth roadmap and digital platforms

(23:15) Why physical locations remain essential

(26:30) The clinical rigor behind whole body MRI programs

(31:35) Supporting rather than disrupting primary care

(35:45) Conclusion

Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin Euphorics.

Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover.

In this episode, we explore Kin's mission to create social rituals rooted in conscious connection.

We also cover:

• Prioritizing loyalty over growth hacking

• Pioneering psychotropic nonalcoholic drinks

• Applying circadian science to product design

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Kin's Website: https://kineuphorics.com/

Kin's IG: https://www.instagram.com/kineuphorics/

Jen's IG: https://www.instagram.com/jenofkin/

Jen's Email: [email protected]

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Jen's Email: [email protected]

Chapters:

(00:00) Introduction

(01:15) Jen's background as a third-generation distiller

(03:00) The 10-year journey building Kin before it was mainstream

(05:00) The philosophical foundation behind the brand

(08:15) Evoking strong emotional responses to Kin's message

(11:00) Translating mission into tangible products and experiences

(14:05) How use cases have evolved from alcohol replacement to daily ritual

(17:20) Building products around circadian science and daily life

(23:15) Measuring success through loyalty over growth metrics

(26:15) The importance of newness and innovation for brand engagement

(29:45) Collaborating with retailers like Sprouts for new product development

(33:05) Staying focused on customers over competition

(36:15) The 10-year vision for Kin's future

(39:20) The concept of "Kinning the world" beyond beverages

(41:00) Conclusion

Today, I'm joined by Ross Mackay, founder and CEO of Cadence.

Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.

In this episode, we discuss building a brand that's bigger than the product itself.

We also cover:

• Shaping a lifestyle brand with strategic collabs
• Decision-making frameworks for high-performing teams
• Creating content to document the entrepreneurial journey

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Cadence Website: https://usecadence.com/

Cadence IG: https://www.instagram.com/usecadence/

YouTube: https://www.youtube.com/@RossMackay1

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:15) Ross's background and entrepreneurial journey

(03:50) The transition from Daring Foods to Cadence

(05:10) Differentiating in a crowded supplement market

(08:35) Building authentic brand content and community

(11:10) Strategic collaboration approach and tiered partnerships

(14:15) The momentum behind Cadence's rapid growth

(16:30) Decision-making frameworks for a high-performing team

(20:50) Creating lifestyle products vs just supplements

(23:50) Cadence's product system: Core, Race, and Recover

(27:25) Product roadmap and upcoming innovations

(32:35) The cultural rise of running and endurance sports

(35:15) Personal athletic goals vs. product development

(37:50) Balancing entrepreneurship with new fatherhood

(41:00) Conclusion