Fitt Insider

Today I’m joined by Bill Shufelt, CEO of Athletic Brewing

Athletic Brewing makes non-alcoholic craft beer. Back in March, the company closed a $17.5M Series B funding round.

In today’s episode, we talk about the rise of mindful drinking, making non-alcoholic beer cool, and how Bill was able to raise money from 60 angel investors for a pre-product, pre-revenue company. 

About Bill Schuflet >> 

Bill Shufelt is the founder of Athletic Brewing Company - the first brewery in the country dedicated entirely to non-alcoholic craft beer. After spending 12 years in the hedge fund world, healthy lifestyle changes and a love of endurance sports and adventure led him to leave alcohol behind. Along with co-founder and head brewer John Walker, they have set out to revolutionize decades-old stigmas around non-alcoholic beer by making great beer for modern, healthy & active adults. After opening their doors in 2018, Athletic's flagship beers are available nationwide on their website athleticbrewing.com. Bill is married to an incredible gardener and plant-based chef further driving his passion for high-quality fuel and healthy eating. Bill grew up in CT, attended Middlebury College, and now splits his time between breweries in San Diego, CA and Stratford, CT.

More from Fitt Insider >> 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

Join your peers and colleagues from companies like Equinox, Apple, Peloton, Goldman Sachs, Nike, and ClassPass by subscribing.  

Website:  http://insider.fitt.co

Today I'm joined by Paul F. Austin.

Paul is the founder of The Third Wave — a resource for safe and responsible use of psychedelics.

In today's episode, we discussed where psychedelics fit in the broader wellness industry, the shift from industrialized medicine to personalized medicine, and what the "Equinox of psychedelics" might look like.

More from Paul >>

Paul F. Austin is an entrepreneur, public speaker, and educator. He has founded two companies in the emerging psychedelic space, The Third Wave and Synthesis.

Within The Third Wave, Paul leads a team of creatives, engineers, and coaches to develop a comprehensive educational platform that serves the psychedelic ecosystem.

Currently, The Third Wave offers in-depth psychedelic guides, online courses, and 1-on-1 coaching.

Because of his pioneering work at the intersection of microdosing, personal transformation, and professional success, Paul has been featured on the BBC, Forbes, and Rolling Stone.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, L'Catterton, Peloton, Goldman Sachs, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

Today I’m joined by Paul F. Austin. 

Paul is the founder of The Third Wave — a resource for safe and responsible use of psychedelics. 

In today’s episode, we discussed where psychedelics fit in the broader wellness industry, the shift from industrialized medicine to personalized medicine, and what the “Equinox of psychedelics” might look like. 

More from Paul >> 

Paul F. Austin is an entrepreneur, public speaker, and educator. He has founded two companies in the emerging psychedelic space, The Third Wave and Synthesis.

Within The Third Wave, Paul leads a team of creatives, engineers, and coaches to develop a comprehensive educational platform that serves the psychedelic ecosystem.

Currently, The Third Wave offers in-depth psychedelic guides, online courses, and 1-on-1 coaching.

Because of his pioneering work at the intersection of microdosing, personal transformation, and professional success, Paul has been featured on the BBC, Forbes, and Rolling Stone.

More from Fitt Insider >> 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

Join your peers and colleagues from companies like Equinox, L’Catterton, Peloton, Goldman Sachs, Nike, and ClassPass by subscribing.  

Website:  http://insider.fitt.co

Today I'm joined by Josh Clemente, the Founder of Levels — a metabolic fitness company.

In today's episode, we talked about continuous glucose monitoring and using Levels to unlock real-time feedback on lifestyle choices, like what you eat, how you exercise, and the quality of your sleep. We also discussed Josh's plan to make metabolic fitness mainstream in hopes of tackling diabetes, obesity, and chronic ailments.

About Josh Clemente >>

Josh, Founder of Levels, is a mechanical engineer and CrossFit-L2 trainer. At SpaceX, he led a team to develop life support systems that sustained astronauts Bob Behnken and Doug Hurley on their May 2020 trip to the International Space Station aboard Dragon Endeavor: the first new crew-carrying spacecraft since 1980. Josh has also spent time designing and building Hyperloop technology and leading engineering for a company providing vehicle-based rescue systems for emergency response teams. Josh enjoys the outdoors, functional fitness training, technology, coffee, and restoring motorcycles.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, L'Catterton, Peloton, Goldman Sachs, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

Today I’m joined by Josh Clemente, the Founder of Levels — a metabolic fitness company. 

In today’s episode, we talked about continuous glucose monitoring and using Levels to unlock real-time feedback on lifestyle choices, like what you eat, how you exercise, and the quality of your sleep. We also discussed Josh’s plan to make metabolic fitness mainstream in hopes of tackling diabetes, obesity, and chronic ailments. 

About Josh Clemente >> 

Josh, Founder of Levels, is a mechanical engineer and CrossFit-L2 trainer. At SpaceX, he led a team to develop life support systems that sustained astronauts Bob Behnken and Doug Hurley on their May 2020 trip to the International Space Station aboard Dragon Endeavor: the first new crew-carrying spacecraft since 1980. Josh has also spent time designing and building Hyperloop technology and leading engineering for a company providing vehicle-based rescue systems for emergency response teams. Josh enjoys the outdoors, functional fitness training, technology, coffee, and restoring motorcycles.

More from Fitt Insider >> 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

Join your peers and colleagues from companies like Equinox, L’Catterton, Peloton, Goldman Sachs, Nike, and ClassPass by subscribing.  

Website:  http://insider.fitt.co

Today I'm joined by Jason Feldman.

Jason is the CEO of Vault Health — a performance healthcare company helping men optimize their well-being.

In today's episode, we talked about the barriers preventing men from accessing care, the difference between telehealth and online pharmacies, the company's pivot to COVID testing, and why Jason believes men's health is just the beginning for Vault.

More from Jason >>

Jason Feldman is the Co-Founder and CEO of Vault Health - a fast-growing startup providing specialized healthcare for men and their manhood… at home. Vault makes it easy for men to get the specialized care they need and to perform on the level they strive to achieve. Before founding Vault, Feldman was Head of Prime Video Direct, Amazon's self-service marketplace for studios, distributors and content creators to make their content available on Prime Video in over 200 countries. In his prior leadership role at Amazon, Feldman led Global Innovation and Global Vendor Management, expanding Amazon's retail reach around the world. A long time senior leader in retail and consumer products, Feldman helped build brands, innovate new e-commerce distribution platforms and retail format portfolios for L'Oreal, Hanesbrands and Home Depot. He studied international communications and has a Master's in Public Administration from The George Washington University. Feldman is a father to 17 year old triplets and lives in New York.

Today I’m joined by Jason Feldman. 

Jason is the CEO of Vault Health — a performance healthcare company helping men optimize their well-being. 

In today’s episode, we talked about the barriers preventing men from accessing care, the difference between telehealth and online pharmacies, the company’s pivot to COVID testing, and why Jason believes men’s health is just the beginning for Vault. 

More from Jason >> 

Jason Feldman is the Co-Founder and CEO of Vault Health - a fast-growing startup providing specialized healthcare for men and their manhood… at home. Vault makes it easy for men to get the specialized care they need and to perform on the level they strive to achieve. Before founding Vault, Feldman was Head of Prime Video Direct, Amazon’s self-service marketplace for studios, distributors and content creators to make their content available on Prime Video in over 200 countries. In his prior leadership role at Amazon, Feldman led Global Innovation and Global Vendor Management, expanding Amazon’s retail reach around the world. A long time senior leader in retail and consumer products, Feldman helped build brands, innovate new e-commerce distribution platforms and retail format portfolios for L’Oreal, Hanesbrands and Home Depot. He studied international communications and has a Master’s in Public Administration from The George Washington University. Feldman is a father to 17 year old triplets and lives in New York.

Today I'm joined by Nate Forster.

Nate is the CEO of NEOU, a platform for streaming and on-demand fitness.

In this episode, we talked about how NEOU plans to become the Amazon of fitness, including its digital platform, a 20,000 square-foot production hub in New York City, and content partnerships with a growing number of fitness instructors and brands.

Let's get into it.

More from Nate >>

Nate Forster is a former professional tennis player turned entrepreneur. Nate started his career in hospitality and transitioned into the health and wellness industry in 2010. At the start of his entrepreneurial career, he was an operating partner at dek23 and b.e.d. nightclubs in Miami, in which he brokered the sale of both businesses. In 2010, he became the owner and operator of the first Reebok-partnered CrossFit gym and by 2014, he was the largest CrossFit affiliate owner globally with 15 locations. Nate is now the co-founder and CEO of NEOU, a digital fitness platform that helps fitness influencer and workout brands scale to a larger audience. The mission of NEOU is to bring consumers the best of all types of fitness, health + wellness concepts and trainers to anyone in the world at anytime.

Today I’m joined by Nate Forster. 

Nate is the CEO of NEOU, a platform for streaming and on-demand fitness. 

In this episode, we talked about how NEOU plans to become the Amazon of fitness, including its digital platform, a 20,000 square-foot production hub in New York City, and content partnerships with a growing number of fitness instructors and brands. 

Let’s get into it. 

More from Nate >> 

Nate Forster is a former professional tennis player turned entrepreneur. Nate started his career in hospitality and transitioned into the health and wellness industry in 2010. At the start of his entrepreneurial career, he was an operating partner at dek23 and b.e.d. nightclubs in Miami, in which he brokered the sale of both businesses.  In 2010, he became the owner and operator of the first Reebok-partnered CrossFit gym and by 2014, he was the largest CrossFit affiliate owner globally with 15 locations. Nate is now the co-founder and CEO of NEOU, a digital fitness platform that helps fitness influencer and workout brands scale to a larger audience. The mission of NEOU is to bring consumers the best of all types of fitness, health + wellness concepts and trainers to anyone in the world at anytime.

Today I'm joined by PJ Nestler.

PJ is the Director of Performance at XPT Life — a performance lifestyle system developed by Laird Hamilton and Gabby Reece.

In this episode, we discussed the breath, movement, and recovery methods used at XPT. The rise of the high-performance lifestyle. And how XPT has used retreats, coaching certifications, and its consumer app to grow the brand.

More from PJ >>

PJ is a human performance specialist with over 13 years of experience preparing top athletes from the UFC, NFL, and NHL for competition. Outside of training top athletes, Coach PJ is devoted to education, sharing his knowledge and experience with the purpose of elevating the fitness profession. He is currently the Director of Performance for XPT Life where his role entails researching & developing educational curriculums around XPT's Breathe-Move-Recover pillars and teaching certification programs for health & fitness professionals around the world.

https://www.xptlife.com/

https://www.instagram.com/coachpjnestler

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co