Fitt Insider

Today I’m joined by Tobi Pearce the CEO of SWEAT. 

Along with his wife Kayla Itsines, Tobi and the team at SWEAT are building the world’s largest female fitness community. 

In this episode, we talked about his journey from personal training to creating a digital platform. We also discussed customer acquisition and retention as it related to growing SWEAT’s user base. And Tobi shared his thoughts on fitness in a post-COVID-19 world. 

Let’s get into it. 

More from Tobi >> 

Tobi Pearce is the Founder and CEO of SWEAT, a global technology company in the

health and fitness industry and home to the largest online female fitness community of

more than 50 million women globally.

Pearce has leveraged his personal training background and his knowledge in business

and technology to reach global markets, and ultimately provide a world first health and

fitness app for women in more than 155 countries.

SWEAT is currently one of Apple's largest grossing apps in its Health and Fitness category.

More from Fitt Insider >> 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.  

Website:  http://insider.fitt.co

Today I'm joined by Andrew Dudum.

Andrew is the founder and CEO of hims & hers — a telemedicine company offering a modern approach to healthcare.

The company has raised nearly $200M in funding and its last public valuation was north of $1B.

In today's episode, we talked about the disruptive potential of telemedicine, the difference between wellness and healthcare, how hims & hers was able to launch an FDA approved at-home test for COVID-19, and Andrew's plan to become a public company worth more than $20B.

More from Andrew >>

Andrew Dudum is the Founder and CEO of Hims & Hers, a direct-to-consumer health and wellness company that provides access to medical-grade products and preventative solutions via telemedicine.

Andrew is a serial entrepreneur. Previously he co-founded Atomic, a venture-builder in San Francisco backed by Peter Thiel and Marc Andreessen, and is an active Angel Investor and Advisor to over two dozen startups. He co-founded Ever.com in 2013, one of the top iOS productivity apps across 95+ countries, and earlier in his career, led product at Tokbox.com through their acquisition by Telefonica. In 2007, he founded Lendforpeace.com, the first non for profit micro-lending platform for the Middle East. Andrew attended the Wharton School of the University of Pennsylvania.

hims: https://www.forhims.com/

hers: https://www.forhers.com/

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

Today I’m joined by Andrew Dudum. 

Andrew is the founder and CEO of hims & hers — a telemedicine company offering a modern approach to healthcare. 

The company has raised nearly $200M in funding and its last public valuation was north of $1B. 

In today’s episode, we talked about the disruptive potential of telemedicine, the difference between wellness and healthcare, how hims & hers was able to launch an FDA approved at-home test for COVID-19, and Andrew’s plan to become a public company worth more than $20B.  

More from Andrew >> 

Andrew Dudum is the Founder and CEO of Hims & Hers, a direct-to-consumer health and wellness company that provides access to medical-grade products and preventative solutions via telemedicine. 

Andrew is a serial entrepreneur. Previously he co-founded Atomic, a venture-builder in San Francisco backed by Peter Thiel and Marc Andreessen, and is an active Angel Investor and Advisor to over two dozen startups. He co-founded Ever.com in 2013, one of the top iOS productivity apps across 95+ countries, and earlier in his career, led product at Tokbox.com through their acquisition by Telefonica. In 2007, he founded Lendforpeace.com, the first non for profit micro-lending platform for the Middle East. Andrew attended the Wharton School of the University of Pennsylvania.

hims: https://www.forhims.com/

hers: https://www.forhers.com/

More from Fitt Insider >> 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.  

Website:  http://insider.fitt.co

Today I'm joined by Gilad Jacobs.

Gilad is the founder of NormaTec Recovery— a leader in recovery and compression technology. NormaTec was recently acquired by Hyperice where Gilad will serve as the Chief Innovation Officer.

In this episode, we talked about how NormaTec got started, how the Hyperice partnership came together, and the role data and personalization will play in the future of performance.

Let's get into it.

More from Gilad >>

Gilad Jacobs is the founder of NormaTec Recovery and current Chief Innovation Officer at Hyperice, a global leader in fitness and sports technology. Through close work with professional athletes in the NBA, NFL, Olympic, and IRONMAN triathlon community, he pioneered the development of a compression patented science that helps athletes recover faster. Jacobs is an entrepreneur in the field of athlete recovery, whose work has led to a revolution in athlete training and recovery protocols.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

Today I’m joined by Gilad Jacobs.

Gilad is the founder of NormaTec Recovery— a leader in recovery and compression technology. NormaTec was recently acquired by Hyperice where Gilad will serve as the Chief Innovation Officer. 

In this episode, we talked about how NormaTec got started, how the Hyperice partnership came together, and the role data and personalization will play in the future of performance. 

Let’s get into it. 

More from Gilad >> 

Gilad Jacobs is the founder of NormaTec Recovery and current Chief Innovation Officer at Hyperice, a global leader in fitness and sports technology. Through close work with professional athletes in the NBA, NFL, Olympic, and IRONMAN triathlon community, he pioneered the development of a compression patented science that helps athletes recover faster. Jacobs is an entrepreneur in the field of athlete recovery, whose work has led to a revolution in athlete training and recovery protocols.

More from Fitt Insider >> 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.  

Website:  http://insider.fitt.co

Today I'm joined by Trent Ward.

Trent is the CEO of FORME Life — a new connected fitness company combining a Mirror-like display with the strength training elements of Tonal.

In today's episode, we discussed FORME's design-forward product, their approach to content and talent, and how the idea of omnichannel fitness is transforming the industry.

Let's get into it.

More from Trent & Forme Life >>

Trent Ward is the founder and CEO of FORME Life. He realized first-hand that a busy lifestyle makes it challenging to get to the gym, and so in the middle of a successful finance career, he shifted focus to develop the most complete at-home fitness studio he could conceive. He also realized he did not have experience to do that, so Trent sought to surround himself with virtuosos in every aspect of product and brand development. He partnered with renowned designer, Yves Béhar, to ensure an exceptional aesthetic and user experience. He teamed up with legendary personal trainer, Harley Pasternak, to establish a best-in-class content model for optimal physical results. He tapped the minds of NASA engineers to generate gravity-free resistance solutions for strength training. After more than four years, countless prototypes and a lot of hard work from a world-class team, Trent is thrilled to bring FORME Life to market. He looks forward to fitting his workouts into his schedule now that there's no longer a good excuse for skipping the gym.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

Today I’m joined by Trent Ward. 

Trent is the CEO of FORME Life — a new connected fitness company combining a Mirror-like display with the strength training elements of Tonal. 

In today’s episode, we discussed FORME’s design-forward product, their approach to content and talent, and how the idea of omnichannel fitness is transforming the industry. 

Let’s get into it. 

More from Trent & Forme Life >> 

Trent Ward is the founder and CEO of FORME Life. He realized first-hand that a busy lifestyle makes it challenging to get to the gym, and so in the middle of a successful finance career, he shifted focus to develop the most complete at-home fitness studio he could conceive. He also realized he did not have experience to do that, so Trent sought to surround himself with virtuosos in every aspect of product and brand development. He partnered with renowned designer, Yves Béhar, to ensure an exceptional aesthetic and user experience. He teamed up with legendary personal trainer, Harley Pasternak, to establish a best-in-class content model for optimal physical results. He tapped the minds of NASA engineers to generate gravity-free resistance solutions for strength training. After more than four years, countless prototypes and a lot of hard work from a world-class team, Trent is thrilled to bring FORME Life to market. He looks forward to fitting his workouts into his schedule now that there’s no longer a good excuse for skipping the gym. 

More from Fitt Insider >> 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.  

Website:  http://insider.fitt.co

Today I'm joined by Paul Bowman.

Paul is the CEO of Wexer — a leader in digital fitness focused on connecting gyms with members anywhere.

In today's episode, we talked about personalizing digital fitness offerings, how COVID-19 is accelerating the shift to omnichannel fitness, and how AR and VR will impact the industry.

Let's get into it.

More from Paul & Wexer >>

Paul Bowman is a passionate fitness industry professional who serves as CEO of Wexer, the global leader in the world of virtual fitness.

His passion is never more evident than when discussing Wexer's company mission: to make world-class exercise accessible to more people through the use of technology – at the same time ensuring traditional fitness operators remain at the very heart of this experience.

Paul spearheads this mission based on a clear understanding of health club operations, having previously worked for Virgin Active and Gymbox, as well as in partnership with many other operators during his time at children's activity specialist Fit for Sport.

In his former life as an elite athlete, Bowman was a member of the New Zealand National Volleyball team, winning several regional and international titles. He remains dedicated to fitness and sport and contributes actively as both a writer and a speaker.

• www.wexer.com
• https://www.linkedin.com/company/wexer-world-of-exercise-/
• https://twitter.com/wexervirtual

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

Today I’m joined by Paul Bowman. 

Paul is the CEO of Wexer — a leader in digital fitness focused on connecting gyms with members anywhere.

In today’s episode, we talked about personalizing digital fitness offerings, how COVID-19 is accelerating the shift to omnichannel fitness, and how AR and VR will impact the industry. 

Let’s get into it. 

More from Paul & Wexer >> 

Paul Bowman is a passionate fitness industry professional who serves as CEO of Wexer, the global leader in the world of virtual fitness.

His passion is never more evident than when discussing Wexer’s company mission: to make world-class exercise accessible to more people through the use of technology – at the same time ensuring traditional fitness operators remain at the very heart of this experience.

Paul spearheads this mission based on a clear understanding of health club operations, having previously worked for Virgin Active and Gymbox, as well as in partnership with many other operators during his time at children’s activity specialist Fit for Sport.

In his former life as an elite athlete, Bowman was a member of the New Zealand National Volleyball team, winning several regional and international titles. He remains dedicated to fitness and sport and contributes actively as both a writer and a speaker.

• www.wexer.com
• https://www.linkedin.com/company/wexer-world-of-exercise-/
• https://twitter.com/wexervirtual

More from Fitt Insider >> 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.  

Website:  http://insider.fitt.co

Today I'm joined by Sadie Lincoln.

Sadie is the co-founder and CEO of barre3.

In today's episode, we talked about building an authentic community, why the fitness industry isn't working, and Sadie's thoughts on the future of barre3, including the role of technology, private equity, and strategic partnerships.

Let's get into it.

More from Sadie >>

Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 140 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 98+ countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means.

Sadie is on Inc.'s Female Founders 100 list, has been featured on NPR's How I Built This, and speaks regularly on the topics of mindful leadership, the power of body wisdom, and the movement to redefine what success in fitness means. Beyond running her company and being a global spokesperson, Sadie still enjoys teaching barre3 classes to many of her founding clients in her hometown of Portland, Oregon.

Website: https://barre3.com/

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co