Ever sent a follow-up and assumed silence meant the prospect lost interest? Jessica Stokes shares a personal story about a caterer who stayed persistent through weeks of unanswered calls and texts, only to land the job days before the event. No response does not mean no interest. It usually means the other person is busy or buried in their own priorities. Jessica breaks down five ways to stay visible without becoming pushy, including bringing value to every touchpoint and mixing up your communication channels.

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