Is Bran Flakes really junk food? Are our attention spans under threat? And have we reached peak optimisation culture? 

This week we unpack the government's proposed changes to healthy eating guidelines, which could see breakfast cereals like Bran Flakes classified as HFSS foods, and explore what the debate reveals about fibre, free sugars and how we define healthy eating.

We also dive into new research on doomscrolling, TikTok and attention spans, including the surprising activity that may help strengthen our ability to focus. Plus, from slowmaxxing and joymaxxing to spermaxxing and nonnamaxxing, we explore the internet's latest wellness obsession and ask whether the drive to optimise everything is finally starting to backfire.

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