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What happens when your business hits a wall and the people who helped build it are no longer aligned with where it needs to go? In this episode, I’m joined by Taylor Holiday, CEO of Common Thread Collective, who gets candid about one of the most pivotal seasons in his company’s history.
Listen in as we talk about the difficult transition from an employee-focused to a customer-centric model, how Taylor updated CTC’s values and mission, and the surprising results of that cultural reset. Taylor also shares how he evaluates performance today, how he stays prolific with content, and what lessons he’s carrying forward as a CEO and father.
You can find show notes and more information by clicking here: https://bit.ly/45u6mP8
Interested in our Private Community for 7-Figure Store Owners? Learn more here.
Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
By Andrew Youderian | e-Commerce Entrepreneur4.8
311311 ratings
What happens when your business hits a wall and the people who helped build it are no longer aligned with where it needs to go? In this episode, I’m joined by Taylor Holiday, CEO of Common Thread Collective, who gets candid about one of the most pivotal seasons in his company’s history.
Listen in as we talk about the difficult transition from an employee-focused to a customer-centric model, how Taylor updated CTC’s values and mission, and the surprising results of that cultural reset. Taylor also shares how he evaluates performance today, how he stays prolific with content, and what lessons he’s carrying forward as a CEO and father.
You can find show notes and more information by clicking here: https://bit.ly/45u6mP8
Interested in our Private Community for 7-Figure Store Owners? Learn more here.
Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

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