Two weeks out from my book launch, I wanted to give you a peek into Million Dollar Grit—specifically Chapter 3: “Follow the Problem.” Because right now? The economy feels shaky. People are wondering if the coaching industry is drying up, if AI is taking over, or if buyers are just… gone.

But the truth is, buyers haven’t disappeared. They’ve just shifted. And the business owners who survive are the ones who stay obsessed with their customer’s problem—not their own.

In this episode, I break down what it looks like to follow the problem in real time: how to get out of panic mode, spot what your audience actually cares about, and create offers that move money today.

If your sales have stalled or your confidence is wobbling, this one will hit home.

Go to milliondollargrit.com

to get on the waitlist—the book drops free on October 26th.