Food has become a battleground where marketing labels and misinformation is used to bully and demonize people around their eating choices. Michele asks, "What if you could stop stressing about what other people think and make eating decisions based on your standards?" Her book offers an eye-opening look at the misrepresentation of food. It sheds light on bogus nutrition and environmental claims to help you recognize bullies and defend your food choices.

In today's show, Tracy and Michele discuss precisely that. They discuss how food has become a battleground, and they explore several compelling and hot topics around food bullying. In this episode,

• Michele shares her background and why she is so passionate about the food conversation. • She shares her why behind writing this book and reveals the concept of bull speak to our audience. • Tracy asks Michele about the significant players and victims of food bullying. The discuss the hierarchy of food needs and the motivators behind food bullying. • Michele encourages each one of us to build our own food story and set our own food standards. Never heard of food standards before? We have you covered. Michele explains the four areas laid out in the book, and she shares her food standards to get the audience thinking. • Michele explains the neuromarketing tactics used to generate $5.75 trillion in food sales. • Last but not least, Tracy asks Michele how farmers can stand up to food bullies and make a difference.

Are you fed up with all the food bullying and false labeling and marketing that happens in our food system?

If so, you will not want to miss Tracy's conversation with Michele.

If this conversation is one that you are extra passionate about, we encourage you to purchase Michele's book. It gives words to many of the thoughts, feelings, and frustration that many farmers are currently feeling with this ever-increasing food bullying culture.

You can purchase her book by visiting her website http://click2go.me/.2zbfw

We will also be giving out a few copies of Michele's book this month, so sign up now to become an Impact Insider, and you will automatically be entered in show contests. https://www.farmmarketer.com/impact_farming_show/sign-up

Thank You to our Show Sponsor: Proven® Seed http://trkit.win/.2zbfz