For Immediate Release

By Neville Hobson and Shel HoltzBusiness News Marketing Business News Tech News

For Immediate Release episodes

March 25, 2019 For Immediate Release #181: A Fork In The Road
Neville Hobson and Shel Holtz resume The Hobson and Holtz Report — albeit as a monthly podcast — with conversations about these stories:

* Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazines
* Pandora is the first streaming service to introduce a sonic logo
* In the aftermath of the terrorist attack in New Zealand, we find ourselves at a fork in the social media road
* The nature of a news story determines the trajectory of its lifespan
* Gartner expects AI to assume 80% of all project management tasks by 2030
* Companies are now mining your voice to learn more about you for purposes both noble and nefarious
* Facebook just won’t change even though the Cambridge Analytica scandal should have been a catalyst
* Companies need to take social and political stands but it needs to be done strategically, according to new reports
* Dan York’s Tech Report covers designing for teenagers, Apple’s March 25 event, Firefox for iPad, email as the future of social networks, and the final week of Google+

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
The next episode of For Immediate Release will be posted on Monday, April 29.
Links from This Week’s Episode

* Print Magazines Dead? Bite Your Tongue (6 Reasons to Rethink Print)
* Pandora Releases Its First Sonic Logo
* The fork in the road for social media and our society
* Did publishers and social media giants have a part to play in the Christchurch terror attacks?”
* Christchurch terror attack: Social media changing the way we think – Martyn McLaughlin
* Christchurch shootings: ‘Bad actors’ helped attack videos spread online
* Facebook blocked over a million uploads of Christchurch attack video
* Internet not to blame for hate
* The Lifespan of News Stories
* Unpacking the Lifespan of 2018’s Breaking News Cycles
* Why Companies Want to Mine the Secrets in Your Voice
* The Cambridge Analytica scandal changed the world – but it didn’t change Facebook
* Study Finds Companies Need To Know Their Audienc...
1 hr 31 min
March 25, 2019 For Immediate Release #181: A Fork In The Road
Episode 181 of “For Immediate Release” features Neville Hobson and Shel Holtz talking about the continued utility of print, Pandora’s new sonic logo, the decisions that must be made about social media in the wake of the New Zealand terrorist attack, the trajectory of news stories, AI’s imminent role in project management, how companies will target you based on how you sound, Facebook’s inability to change, and the need for companies to be strategic with their activism…plus Dan York’s Tech Report.
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1 hr 31 min
March 18, 2019 For Immediate Release #180: TikTok, TikTok, TikTok
Doug Haslam joins host Shel Holtz for a conversation about TikTok and the role it could wind up playing in the social media space. Also in this week’s episode:

* Has Facebook really lost 15 million users? A lot of people don’t think it’s true.
* Facebook’s pivot to secure messaging is about more than just messaging. Mark Zuckerberg wants Facebook to be WeChat for everywhere except China
* Telegram picked up 3 million new users in 24 hours after Facebook’s outage began
* Teenagers are using an old tool for private chat: Google Docs
* Conde Nast has turned a vibrant Facebook Group into a new profit-focused vertical
* Brands on Instagram are cool just because they’re on Instagram
* YouTube’s AI wasn’t up to the task of removing video of the New Zealand terrorist’s live stream
* The investment in podcasting may not be a good thing for podcasters or their listeners
* Firework is a new video-sharing app with a twist (literally, since you can twist your phone around to change the video view)
* Digg has updated its chart showing what happens on the Internet every 60 seconds
* Nutella is testing giving away free samples via Amazon’s Alexa and Google’s Assistant platforms
* Tune is a new Chrome extension that lets you dial down the toxic comments you see
* Twitter’s revamped camera is its answer to Stories
* Dan York reports on the horros of the live-streamed New Zealand terrorist attack and the challenges with moderating live sstreams, Twitter’s upgraded camera, India and video, a bunch of WordPress news, and the web’s 30th anniversary

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Doug Haslam

Doug Haslam’s career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.
Links from this week’s episode

* Facebook lost 15 million users? Marketers remain unfazed
* Facebook’s News Feed era is now officially over
* Marketers say they’ll adapt to a changing Facebook
* Facebook’s messaging ambitions amount to much more than chat
* If you think Facebook has no competition, just ask Telegram
* Why Brands Can Ignore Telegram—for Now
* The Hottest Chat App for Teens Is … Google Docs
* How Publishers Are Using Facebook Groups to Have Frank Discussions With Readers
1 hr 14 min
March 18, 2019 For Immediate Release #180: TikTok, TikTok, TikTok
Doug Haslam joins host Shel Holtz for a conversation about TikTok and the role it could wind up playing in the social media space. Also in this week's episode: Has Facebook really lost 15 million users? A lot of people don't think it's true; Facebook's pivot to secure messaging is about more than just messaging. Mark Zuckerberg wants Facebook to be WeChat for everywhere except China; Telegram picked up 3 million new users in 24 hours after Facebook's outage began; teenagers are using an old tool for private chat: Google Docs; Conde Nast has turned a vibrant Facebook Group into a new profit-focused vertical; brands on Instagram are cool just because they're on Instagram; YouTube's AI wasn't up to the task of removing video of the New Zealand terrorist's live stream; the investment in podcasting may not be a good thing for podcasters or their listeners; Firework is a new video-sharing app with a twist (literally, since you can twist your phone around to change the video view); Digg has updated its chart showing what happens on the Internet every 60 seconds; Nutella is testing giving away free samples via Amazon's Alexa and Google's Assistant platforms; Tune is a new Chrome extension that lets you dial down the toxic comments you see; Twitter's revamped camera is its answer to Stories; Dan York reports on the horros of the live-streamed New Zealand terrorist attack and the challenges with moderating live sstreams, Twitter's upgraded camera, India and video, a bunch of WordPress news, and the web's 30th anniversary.
Continue Reading →
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1 hr 14 min
March 11, 2019 For Immediate Release #179: Fashion is the New Porn
Kevin Anselmo joins host Shel Holtz to discuss a university that has opened itself to criticism for what may have been an ill-advised case of social activism. Also in this episode:

* Amazon may soon become the most important platform for influencers
* Employee loyalty is falling and culture is to blame
* Longer videos on Instagram are driving traffic to publisher sites
* Podcasting has reached a tipping point
* Virtual Reality could make your boss nicer
* Advice on doing CEO advocacy well
* Dan York reports on Edison Research’s Infinite Dial study, Facebook’s pivot toward privacy, and Sen. Elizabeth Warren’s proposal to break up tech giants.

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Kevin Anselmo
Kevin Anselmo is founder and Principal of Experiential Communications, a consultancy that aims for important ideas to be heard in a world of misinformation, distracted audiences and alternative facts. He does this by deploying smart communications strategies to disseminate organizational key messages, important research findings, and insights based on expertise. This is primarily accomplished through strategic storytelling, engaging education and robust reviews. He is the author of “Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media” and host of the Learning & Development Stories podcast. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD in Switzerland. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Links from this episode

* Writing Boots, David Murray’s blog
* Bobbi Brown Cosmetics experiments with Facebook AR ads
* After dropping runway fashion, Calvin Klein turns to TikTok
* Why Do So Many Big Fashion and Beauty Brands Want to Support Startups?
* Three Fashion Tech Incubators and Accelerators That We Have Our Eye On
* 6 hi-tech devices and apps that will redefine your beauty regimen
* Forget Instagram, Amazon Is The Influencer Platform Of The Future
* Employee loyalty is down — and weak company culture is to blame
* Longer videos are powering Bloomberg’s Instagram growth
* Podcasts, smart speakers soar as social media stalls, based on new survey
*
1 hr 10 min
March 11, 2019 For Immediate Release #179: Fashion is the New Porn
Kevin Anselmo joins host Shel Holtz to discuss a university that has opened itself to criticism for what may have been an ill-advised case of social activism. Also in this episode: Amazon may soon become the most important platform for influencers; employee loyalty is falling and culture is to blame; longer videos on Instagram are driving traffic to publisher sites; podcasting has reached a tipping point; Virtual Reality could make your boss nicer; advice on doing CEO advocacy well; Dan York reports on Edison Research's Infinite Dial study, Facebook's pivot toward privacy, and Sen. Elizabeth Warren's proposal to break up tech giants.
Continue Reading →
The post FIR #179: Fashion is the New Porn appeared first on FIR Podcast Network.
1 hr 10 min
March 04, 2019 For Immediate Release #178: Throwing Communicators Under the Bus
4L Strategies Partner Jen Phillips joins FIR host Shel Holtz to discuss the expanding definition of “journalist” and what it means for communicators. Also in the episode:

* Microsoft workers protest plans to weaponize the HoloLens; CEO Satya Nadella fights back
* Delta Airlines’ CEO throws communicators under the bus in a New York Times interview
* Facebook lets you share Events in Stories
* TikTok reaches 1 billion downloads, pays record fine to the FTC
* Nike launches year-long series on IGTV
* The Momo Challenge would be worrisome if it were real
* Pandora launches Stories, mixing podcasting with playlists
* Reese’s pranks its own fans on Twitter while a barbecue chain crosses the line
* Cedars Sinai is putting Amazon Echoes in 100 patient rooms
* Consumers find voice ads more engaging than any other kind
* Retailers are using employee communication platforms to improve customer service
* Dan York explains why communicators should care about an Internet Society report about the trends of consolidation and centralization in the Internet, LinkedIn’s live streaming test, and nominations for the Internet Hall of Fame.
* Dan also wants you to know that a data breach has hit ShareThis, a service used by many communicators

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Jen Phillips
Jennifer Zingsheim Phillips is partner at 4L Strategies, where she consults and provides content development for a variety of industries. Before returning to 4L, she was director of marketing communications at CARMA. She has worked in communications and public affairs for 20 years, including a stint as a senior account executive at Fleishman Hillard. Her background includes work in electoral politics, government, lobbying, and public affairs PR work,

Links from this week’s episode

* Microsoft workers protest: ‘Cancel US Army HoloLens super-soldier contract’
* Microsoft CEO defends US military contract that some employees say crosses a line
* CEO writes something by self; announces it in newspaper
* David Murray’s Facebook post about his blog entry (including comments)
* Facebook lets you share events in Stories
* TikTok Has Been Downloaded More Than 1 Billion Times Globally
* TikTok has been illegally collecting children’s data
* Nike leans into empowering IGTV series with “Fight for Your Dream”
* Don’t Freak Out About The ‘Momo Challenge,’ Which Is Not A Real Thing
* Pandora Stories launches, combining music and podcasting in a new format
*
1 hr 8 min
March 04, 2019 For Immediate Release #178: Throwing Communicators Under the Bus
4L Strategies Partner Jen Phillips joins FIR host Shel Holtz to discuss the expanding definition of "journalist" and what it means for communicators. Also in the episode: Microsoft workers protest plans to weaponize the HoloLens; CEO Satya Nadella fights back; Delta Airlines' CEO throws communicators under the bus in a New York Times interview; Facebook lets you share Events in Stories; TikTok reaches 1 billion downloads, pays record fine to the FTC; Nike launches year-long series on IGTV; the Momo Challenge would be worrisome if it were real; Pandora launches Stories, mixing podcasting with playlists; Reese's pranks its own fans on Twitter while a barbecue chain crosses the line; Cedars Sinai is putting Amazon Echoes in 100 patient rooms; Consumers find voice ads more engaging than any other kind; retailers are using employee communication platforms to improve customer service; Dan York explains why communicators should care about an Internet Society report about the trends of consolidation and centralization in the Internet, LinkedIn's live streaming test, and nominations for the Internet Hall of Fame. Dan also wants you to know that a data breach has hit ShareThis, a service used by many communicators.
Continue Reading →
The post FIR #178: Throwing Communicators Under the Bus appeared first on FIR Podcast Network.
1 hr 8 min
February 25, 2019 For Immediate Release #177: Goodbye, Funnel. Hello, Flywheel.
The Queen of Measurement, Katie Paine, joins FIR host Shel Holtz to talk about PR and FOFO — Fear of Finding Out. (That is, finding out just how much, or how little, PR contributes to the company’s or client’s bottom line.) Also in this week’s episode:

* An update on employee activism at Google, which has ended mandatory arbitration.
* MOOCs as content.
* Nike’s prospects in the wake of a highly-viewed product failure.
* A study finds that people are more likely to share longer content.
* Most brands wouldn’t be missed if they vanished.
* The marketing funnel is too linear. Say hello to the marketing flywheel.
* AMP pages increase organic search traffic.
* Most ad buyers are shrugging off YouTube’s crisis as just part of the new normal.
* Dan York reports on WordPress 5.1, Augmented Reality news, a Pokemon Go lawsuit, detoxing from your smartphone, and the Internet Society’s global report on the forces shaping our digital future.

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Katie Paine
Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of measurement for three decades. She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award. Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Katie was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog. Katie is a Senior Fellow of The Conference Board’s Center for Marketing and Communication. She was also an initial founder of the Institute for Public Relations Measurement Commission.
Links from this week’s episode

* Google will end forced arbitration for employees in all disputes
* Why Does a Private Company Develop and Offer MOOCs?
* ‘They’re going to show it until we die’: How Zion Williamson’s shoe mishap hurts Nike
* Study shows shareability of content can be correlated with word count
* Consumers see 77% of brands as not meaningful, report says
* A Quarter Of Consumers Will Dump A Brand After Bad Personalization: Study
*
1 hr 7 min
February 25, 2019 For Immediate Release #177: Goodbye, Funnel. Hello, Flywheel.
The Queen of Measurement, Katie Paine, joins FIR host Shel Holtz to talk about PR and FOFO -- Fear of Finding Out. (That is, finding out just how much, or how little, PR contributes to the company's or client's bottom line.) Also in this week's episode: An update on employee activism at Google, which has ended mandatory arbitration; MOOCs as content; Nike's prospects in the wake of a highly-viewed product failure; a study finds that people are more likely to share longer content; most brands wouldn't be missed if they vanished; the marketing funnel is too linear; say hello to the marketing flywheel; AMP pages increase organic search traffic; most ad buyers are shrugging off YouTube's crisis as just part of the new normal; Dan York reports on WordPress 5.1, Augmented Reality news, a Pokemon Go lawsuit, detoxing from your smartphone, and the Internet Society's global report on the forces shaping our digital future.
Continue Reading →
The post FIR #177: Goodbye, Funnel. Hello, Flywheel. appeared first on FIR Podcast Network.
1 hr 7 min