For Love & Money

By Carolyn Butler- MaddenBusiness Entrepreneurship Marketing

For Love & Money episodes

September 08Ep 105 The Worry Dog: How Dr Julie Paine is Helping Children Manage Anxiety
EPISODE OVERVIEW
Dr Julie Paine spent years as an equity research analyst at Morgan Stanley, reading balance sheets and sizing up senior leadership, before retraining as a Chartered Psychologist. Over the course of twenty years of practice she noticed that the roots of most adult anxiety trace back to childhood — and started to wonder what it would take to reach children before those patterns set in.
The result is Django the Dachshund, Stories From a Very Small Dog — a children's book series narrated by Julie's own miniature dachshund, built to give children a way to understand and hold their worries rather than be consumed by them. The first title, Joss and the Lucky Boots, follows a young girl facing a huge challenge at school, almost overwhelmed by worry, until Django helps her see it differently.
In this conversation, Julie unpacks the psychology behind the books — including attentional plasticity and the idea that children can build real agency over anxiety — and shares what she's learned taking Django directly into schools, plus the story behind the Django Worry Dog, a small companion toy built on the same principle as Guatemalan worry dolls.
IN THIS EPISODE
The two career pivots that took Julie from equity research to psychology to children's author
Why the birth of her second child was the real turning point away from investment banking
The moment in session that led Julie to want to reach children before anxiety takes hold
What attentional plasticity is, and how it gives children agency over worry
Why Django had to be the narrator, not Julie — and what that meant for how the books are written
How Julie is taking the books directly into schools as her primary route to market
The story behind the Django Worry Dog, and why it's a companion to the books rather than a separate product
What's next for the Django series, and Julie's hopes for where the mission can go
ABOUT DR JULIE PAINE
Dr Julie Paine is a highly experienced Chartered Psychologist and former Equity Research Analyst for US bank, Morgan Stanley. Educated at University College London and City University London. She holds Doctorate, Masters and Undergraduate degrees in Psychology.
Following twenty years working in mental health, Julie decided to repurpose her knowledge and extensive experience and package it in a way that might appeal to young children, educators and parents, to help build childhood resilience against
anxiety. A condition she identifies as blighting the lives of many adult patients. And so, Django the Dachshund, the loveable lead character and narrator, in a new series of children’s books was born. Based on Julie’s own and much-cherished miniature dachshund dog. The books aim to do so much more than simply tell a story, targeting young readers aged 6 to 9 years. They are not medicalised or lead footed. Instead they deliver adventure and enjoyment first and mental health learning as a natural by-product, through warm, uplifting text and enchanting illustrations.
Joss and the Lucky Boots is the first of four books to be published in the series about a young girl who faces a huge sporting challenge at school and is almost consumed with worry and doubt, until Django encourages her to think a little differently and win the day.
LINKS & RESOURCES
Django the Dachshund — djangothedachshund.com
Instagram — @storiesfromdjango
Email: [email protected]
Buy the book:
Amazon
Amazon Australia
Amazon UK
Illustrations by Nicola Metcalfe.
For enquiries about bulk order discounts, contact [email protected]

WORK WITH CAROLYN
Carolyn Butler-Madden helps purpose-driven leaders turn conviction into both impact and commercial advantage.
Keynote speaking — carolynbutlermadden.com
Consulting — thecauseeffect.com.au
51 min
August 27Ep 104 Brands with Heart: Philippa Durant on How Purpose Drives Performance
EPISODE OVERVIEW
What does it actually take to turn purpose into a performance lever? Not a values statement. Not a CSR budget. A genuine, measurable driver of revenue, retention and growth.
Philippa Durant is Country Manager for Expedia Australia and New Zealand, one of Australia's Top 50 CMOs, and a marketer with over two decades of experience building brands at Coca-Cola, Virgin and Expedia Group. For her Executive MBA capstone at the University of Sydney Business School, she conducted 40 in-depth interviews with CEOs, CMOs and purpose consultants across Australia. What she found reframes the entire conversation.
Purpose, it turns out, isn't just something you feel. It's something you measure. And when it's embedded in strategy, people and customer experience simultaneously — not in one or two, but in all three — the performance impact is significant.
WHAT WE COVER
Why love might just be good for business — and why the numbers matter more than the feeling
Philippa's career journey from Coca-Cola and Virgin to Expedia, and what drew her toward purpose-driven leadership
The Brands with Heart framework — and the four-segment matrix that shows where your organisation sits on the purpose journey
Why a purpose statement means nothing — and what actually brings you to the starting line
The three pillars that must be aligned for purpose to drive performance: strategy, people and customer
What Intrepid Travel does that most organisations don't — and why they want the whole industry to go on the journey with them
The surprising link between solid purpose integration and solid business process
How embedding purpose in product cost — not CSR cost — makes it impossible to strip out
The $211–243 billion cost of disengagement to the Australian economy — and what that means for the P&L
Why younger generations may be better equipped for this work than those of us who came to it later
Philippa's dream for the travel industry — and her next phase of research
PHILIPPA'S BRANDS WITH HEART FRAMEWORK
Based on 40 qualitative interviews with CEOs, CMOs and purpose consultants across Australia, Philippa's capstone research identifies three pillars that must work together for purpose to function as a genuine growth lever:
Strategy — purpose must be embedded in the organisation's strategic direction
People — purpose must be lived throughout the organisation, not siloed in HR or a single team
Customer — purpose must be woven into the customer journey and experience
Her four-segment matrix maps where organisations typically sit:
Purpose as Positioning — purpose lives in marketing only
Performative Purpose — purpose sits outside the organisation as CSR, disconnected from strategy
Purpose in Pockets — purpose is driven by one or two exceptional leaders but hasn't been negotiated across the executive
Purpose Driving Performance — purpose is integrated across all three pillars and functions as a genuine growth lever
RELATED EPISODES
Episode 2 Geoff Manchester on Intrepid's Profit with Purpose Journey
Episode 69 An Intrepid Special: Cultural Immersion in Australia's Red Centre Part I and Part 2
Episode 99 Sara King, Intrepid Travel: Creating Positive Change Through the Joy of Travel
Episode 42 Kelly Beater, Head of Felix Mobile on the Power of a BHAG
GET INVOLVED IN PHILIPPA'S RESEARCH
Philippa is now entering a new phase of research, focused specifically on the travel industry. She is looking for:
Participants for qualitative interviews (leaders in the travel industry)
Respondents for a broader quantitative survey (open to all organisations)
Examples and case studies of purpose-driven performance to feature in the research
ABOUT PHILIPPA
Philippa Durant is an award-winning marketing executive who combines world-class brand expertise with purpose-driven leadership to deliver exceptional business results while creating positive societal impact.
With over two decades of experience leading marketing teams at global powerhouses including Coca-Cola, Virgin and Expedia Group, Philippa has consistently delivered breakthrough campaigns and substantial revenue growth.

Recently completing her Executive MBA at Sydney University Business School with capstone research on "How purpose drives organisational performance" Business," Philippa has developed the "Brands with Heart" framework based on in-depth Australian research that demonstrates how purpose-driven organisations not only achieve superior financial performance but also create meaningful value for society.

As one of Australia's Top 50 CMOs and past Chair of APAC Diversity & Inclusion Council at Expedia Group, she has proven that when brands authentically embrace purpose—from championing diversity and inclusion to driving community recovery initiatives—they unlock both unprecedented business growth and lasting positive change, making her the ideal leader for organisations seeking to thrive commercially while making a genuine difference in the world.
CONNECT WITH PHILIPPA
Philippa on LinkedIn
WORK WITH CAROLYN
Keynote Speaking: carolynbutlermadden.com
Purpose-Led Business Consulting: thecauseeffect.com.au
48 min
August 13EP 103 Money Backwards: Why Amanda di Medici Built Yenom
EPISODE SUMMARY
Amanda di Medici is the founder of Yenom, an independent financial wellbeing business helping employers address the hidden cost of financial stress in the workplace. After careers spanning technology, mortgage broking, financial counselling and adult education, Amanda built Yenom to reach a group she calls the "working poor": people who have jobs, but not enough left over to actually get ahead, and who fall outside every government-funded support service because they don't hold a Centrelink card.
In this conversation, Amanda shares the personal turning point that led her to build Yenom, why she has deliberately built the business to be commission-free and product-free, and how financial stress is fast becoming recognised as a genuine psychosocial risk inside Australian workplaces. She also explains the story behind the name Yenom, and previews the financial wellbeing app she is launching in August 2026.
IN THIS EPISODE
Amanda's early lesson in money management, and the friend's offhand comment that changed how she thought about saving
Her path from law, finance and adult education into mortgage broking, and what she saw there that she couldn't unsee
Why she calls her audience the "working poor," and who falls into that gap between paying the bills and being supported
The personal catalyst, turning 50 and losing her sister, that pushed her to build Yenom
Why Yenom is built to be 100% independent, with no AFSL, no products sold, and no commissions
The story behind the name Yenom, and the brief she gave her branding team: "know thyself"
What she's seeing in the mining sector, including apprentices earning six-figure salaries who are bankrupt within five years
How financial stress is emerging as a workplace psychosocial risk, and its link to AI-driven job uncertainty
The financial wellbeing app launching in August, and how it fits alongside Yenom's corporate and workshop offerings
Amanda's dream for Yenom: her app in a hundred thousand pockets, and a foundation that funds financial literacy long after she's gone
ABOUT AMANDA DI MEDICI
Amanda di Medici has an educational background in Law, Finance and Adult Education, along with over thirty years' experience across tech and community services. While exploring a self-employment opportunity in finance broking, Amanda saw first-hand the need for comprehensive, basic financial education among the many people she met each day, from those seeking zero-deposit home loans, to those caught in "rent to buy" schemes, to those with no realistic path to credit at all.
That experience led her into roles with the Brotherhood of St Lawrence and TAFE NSW, where she built the grounding in structure, support and outcomes behind effective financial literacy education. Twenty years on, Amanda founded Yenom, an independent financial wellbeing business that meets people where they are: at work. Yenom combines workplace financial wellbeing programs with a gamified mobile app, and its defining principle is independence. Yenom does not sell or recommend financial products, and does not sell or market using client data. Its sole objective is personal financial understanding and increased wellbeing.
Amanda is also a sponsor of the Women in Mining Network and works closely with the mining and heavy industry sectors.
CONNECT
Amanda di Medici on LinkedIn
Yenom
Join the Yenom Beta
Help Build the Yenom App
WORK WITH CAROLYN
Carolyn Butler-Madden helps purpose-driven leaders build magnetic brands, galvanise their people, and become trusted changemakers.
Keynote speaking — carolynbutlermadden.com
Consulting with The Cause Effect — thecauseeffect.com.au
57 min
July 28Ep 102 First, Start With Coffee — with Pablo & Rusty's CEO, Abdullah Ramay
ABOUT THIS EPISODE
What does it actually take to run a purpose-driven business? Not talk about it — actually do it? Abdullah Ramay, CEO of Pablo & Rusty's Coffee Roasters, has a clear answer: start with great coffee. Purpose is an AND statement, not an OR statement. And if the product isn't excellent first, purpose can't carry it.
In this conversation, Abdullah shares his unconventional journey from Pakistan to Canada to Sydney — and how a part-time accounting role at a small Sydney roastery changed everything. He talks about what it means to steward a purpose-led business built by someone else, why the Australian cafe industry is facing a crisis hiding in plain sight, and what he believes is possible when the next generation of leaders stops treating profit and purpose as a trade-off.
On the day we recorded, Pablo & Rusty's had just released their 2025 Impact Report — five years of public accountability in action. The ambitions inside it are audacious for a business of their size. This conversation brings those ambitions to life.
WHAT WE COVER
Why love is necessary but not sufficient — and what else purpose-driven leaders need
Abdullah's journey from Pakistan to Canada to Sydney, and the part-time job that changed his plans
The GFC, Sarbanes-Oxley, and the seeds of a values-led career
Why Pablo & Rusty's describes itself as a coffee company first
The 2030 goals: $1 million to 1% for the Planet, a regenerative blend, and Science Based Net Zero
How P&R builds shared goals — and why vigorous disagreement is part of the process
The coffee value gap: why Australian espresso prices are roughly 40% below the OECD average and what's at stake for cafe culture
Why being busy is not the same as being profitable
Profit and purpose as AND statements — not OR
ABOUT ABDULLAH RAMAY
Abdullah Ramay is the CEO of Pablo & Rusty's Coffee Roasters, a B Corp certified, Carbon Neutral Organisation and 1% for the Planet member based in Sydney. He is a recognised industry leader and advocate for the specialty coffee industry, particularly around sustainable cafe economics and the coffee value gap. Beyond his executive role, Abdullah serves as a non-executive director of the Westmead Hospital Foundation and as a board member of ARCA (Australian Restaurant and Cafe Association). He advises early-stage startups and mentors emerging leaders across business, technology, and purpose-driven leadership.
RESOURCES & LINKS MENTIONED
Connect with Abdullah on Linkedin
Pablo & Rusty's website
Pablo & Rusty's 2025 Impact Report
Abdullah's LinkedIn article — Lessons in Purpose
Let My People Go Surfing — Yvon Chouinard, Patagonia
The Five Dysfunctions of a Team — Patrick Lencioni
1% for the Planet
Episode 66 — Saxon Wright, Founder, Pablo & Rusty's
WORK WITH CAROLYN
Carolyn Butler-Madden works with leaders and organisations on how purpose becomes a powerful driver of trust, performance, and resilience. She speaks at leadership conferences and company events about how purpose shows up where it matters most — in leadership, culture, and strategy — helping organisations grow with clarity and confidence in a changing world.
Keynote speaking: Carolyn Butler-Madden
Consulting: The Cause Effect
59 min
July 09Ep 101 Change the Questions, Change the World: Catalytic Thinking with Hildy Gottlieb
EPISODE OVERVIEW
What if the biggest obstacle to creating change in your organisation isn't a lack of resources, effort, or intention — but the questions you're asking? That's the central challenge Hildy Gottlieb has spent 30 years answering, and it cuts right to the heart of what purpose-driven leadership actually requires.
Hildy Gottlieb is a futurist, social scientist, and the developer of Catalytic Thinking — a question-based framework for systems change published in the Stanford Social Innovation Review and used by nonprofit leaders, social entrepreneurs, and purpose-driven businesses around the world. Over three decades working with community organisations, Hildy and her partner Dimitri Petropolis made a confronting discovery: the tools most organisations rely on to pursue change — strategic planning, resource development, board governance — were never designed to create the world we want. They were designed to maintain the world we have.
In this conversation, Hildy unpacks the deceptively simple maths behind why most change efforts stall, walks us through the seven questions of Catalytic Thinking, and makes a compelling case for why the most important thing a purpose-driven leader can do right now — in business, nonprofit, or social enterprise — is dream bigger, not smaller.
Listeners can expect actionable ideas for leaders in nonprofit, social enterprise and business who want to move from reactive fixes to ambitious, inclusive change — starting with one simple shift: change the questions, change the world.
WHO THIS EPISODE IS FOR
This episode is for you if you're a CEO, nonprofit leader, social entrepreneur, sustainability or ESG leader, or anyone responsible for organisational strategy and culture who:
Wants to move beyond incremental, reactive change toward genuine systems change
Is grappling with how to embed purpose more deeply into how your organisation plans and operates
Leads teams and wants to unlock more creativity, inclusion, and collective ownership
Is navigating a difficult external environment and looking for a framework that builds resilience and hope alongside action
Is curious about what inclusive leadership and stakeholder-centred strategy actually looks like in practice
ABOUT HILDY GOTTLIEB
Hildy Gottlieb is the co-founder of Creating the Future and the developer of Catalytic Thinking — a framework for social change rooted in neuroscience, mathematics, and economics. Her work has been published in the Stanford Social Innovation Review, and her SSIR article on Movements vs. Organizations was selected to open their ebook Essentials of Social Innovation: Transforming Leadership — and directly inspired the design of the Community Centric Fundraising movement.
Hildy is a TEDx speaker and the author of multiple books used as texts in undergraduate and graduate programs around the world. With her partner Dimitri Petropolis, she co-founded the world's first Diaper Bank, sparking a movement across North America and earning a Points of Light Citation from President Bill Clinton. She helped develop the Masters degree program in Community Leadership at Duquesne University (pron. Dew-cáyne), where she and Dimitri taught as professors, and has lectured at institutions including UC Berkeley and the University of Waikato in New Zealand. Her forthcoming book, How to Create the Future, distils 30 years of research and demonstration projects on what actually creates lasting change.
WHAT WE COVER IN THIS EPISODE
Why love isn't just welcome in business — it's essential to good decision-making, and why its absence leads to what Hildy calls 'really dumb decisions'
How Hildy and Dimitri moved from commercial real estate to founding a social change movement — and what values drove that journey
The five-year wake-up call: why doing nonprofit strategic planning 'the right way' produced good reputations but no community change
The maths that changes everything: why less bad does not equal good, and what the number line from minus one to plus one reveals about how organisations set their ambitions
Why most organisations are aiming at zero — and how Catalytic Thinking reorients purpose-driven leaders toward the positive future they actually want to create
The seven questions of Catalytic Thinking, grouped into Radical Inclusion, Radical Possibility, and Radical Strength
Why the first question — who will be affected, and what will it take to include them — changes everything downstream in organisational planning
Radical Inclusion vs. target marketing: why centering your community (not your organisation) produces fundamentally different strategy
Why strategic planning inherited from the military and church charity was never designed to create systems change — and what to use instead
The Amy's Organic Foods story: what a small startup learned about collaboration by calling one of the world's largest frozen food companies
Why money is not a resource — and the concept of Collective Enoughness that transforms how organisations think about what they already have
The AIDS coalition story: how asking 'what does good look like for the whole community?' led to orange T-shirts and a breakthrough in HIV prevention among seniors
How purpose-driven leaders can hold onto hope and long-term vision while navigating a world that feels like it's moving backwards
Why simultaneously resisting what's wrong and creating what's possible is the only path out of playing defence forever
KEY INSIGHTS
Less bad is not the same as good — and the maths proves it
Hildy uses a simple number line — minus one to plus one, with zero in the middle — to expose a structural flaw in how most organisations pursue change. When success is defined as eliminating a problem, we're aiming at zero: a world without poverty, without homelessness, without illness. But zero isn't good. It's stasis. The question that unlocks genuine systems change isn't 'how do we end this bad thing?' It's 'what does a healthy, equitable, joyful community actually look like — and what will it take to create that?' Purpose-driven leaders who make this shift stop playing defence and start building something worth aiming at.
The questions leaders ask determine the results organisations get
Every thought is the answer to a question — including the questions we don't know we're asking. Conventional strategic planning asks 'what can we accomplish in the next two years?' or 'what can we get funded?' Those questions produce reactive, incremental plans. Catalytic Thinking asks 'what would our community look like if we were 100% successful?' — and that question produces a fundamentally different strategy. For purpose-driven leaders, the implication is significant: the questions you bring into your planning process are already shaping what's possible before anyone picks up a pen.
Radical Inclusion: start by asking who isn't in the room
The first question of Catalytic Thinking is: who will be affected by whatever we're considering, and what would it take for them to be part of the decision — or even to lead the direction we take? A 30-person strategic planning group making decisions that affect a million people isn't just inefficient — it's structurally designed to miss the most important knowledge available. Radical Inclusion is the opposite of target marketing: instead of narrowing your focus to who you think matters, you expand it to everyone who will be touched by your work. That shift, Hildy argues, is where love enters leadership.
Money is not a resource — and reframing this unlocks abundance
Money is a means of exchange for the things organisations actually need: information, expertise, relationships, space, vehicles, cooking facilities. When leaders jump straight to 'we need more funding,' they skip past the question of what they truly need — and miss the abundance that already exists in their community. Hildy calls this Collective Enoughness: together, we already have everything we need. It's only when organisations go it alone, in a scarcity mindset, that they experience lack. For nonprofit leaders and social entrepreneurs especially, this reframe changes how you approach partnerships, resource-sharing, and community engagement.
Hope is a leadership practice, not a feeling
In a world that feels like it's moving backwards, Hildy's challenge to purpose-driven leaders is direct: resist and react, yes — but simultaneously plan for the world you want. If all we do is play defence, we'll be playing defence forever. The current moment is part of a longer pendulum swing, and the organisations that will matter in 10 years are the ones building toward what's possible right now — not just protecting against what's wrong. Hope isn't wishful thinking. It's a practice rooted in concrete planning, causality-driven strategy, and the brain science that says creativity requires quieting the reactive, fear-driven part of the brain.
RESOURCES MENTIONED
Creating the Future (includes free weekly Catalytic Thinking exercises via newsletter)
Hildy's forthcoming book: How to Create the Future (out late 2026)
Hildy's TEDx Talk
Hildy's article in Stanford Social Innovation Review: 'Creating a Better World Means Asking Better Questions'
The Catalytic Thinking fact sheet: The 7 Questions
The Creating the Future podcast
Community Centric Fundraising movement
CONNECT WITH HILDY
Website: creatingthefuture.org
Newsletter: creatingthefuture.org — sign up for free weekly Catalytic Thinking exercises
Amazon: search 'Hildy Gottlieb' for full book list
WORK WITH CAROLYN
Carolyn Butler-Madden works with leaders and organisations on how purpose becomes a powerful driver of trust, performance, and resilience. She speaks at leadership conferences and company events about how purpose shows up where it matters most — in leadership, culture, and strategy — helping organisations grow with clarity and confidence in a changing world.
Keynote speaking: Carolyn Butler-Madden
Consulting: The Cause Effect
1 hr 3 min
May 28Ep 100: 100 Episodes In. Carolyn Butler‑Madden on what Purpose-Driven Leadership Really Looks Like
EPISODE OVERVIEW
Episode 100 is a milestone celebration — and a role reversal. This time, Carolyn Butler-Madden is in the guest seat, interviewed by purpose champion and trusted colleague Peter ter Weeme. Together they reflect on 100 episodes of For Love & Money: the insights that have surprised, some of the stories that guests have shared, and the ideas that have grown more powerful with every conversation.
What began as a 12-episode companion to Carolyn’s book became something far bigger — a growing archive of proof that purpose-led business is not a trade-off but a compounding advantage. This episode draws threads across all 100 conversations: love as the unexpected connective tissue, purpose as the engine of genuine innovation, and identity as the foundation everything else is built on.
ABOUT PETER TER WEEME
Peter ter Weeme is one of Canada’s most respected purpose champions — a leader whose commitment to purpose in challenging industries has earned him recognition that goes well beyond titles. The Canadian Purpose Economy Project named its Purpose Champions Award in his honour: the Peter ter Weeme Purpose Champions Award. He and Carolyn collaborate through Purpose Ignition, and his decision to turn the tables and interview Carolyn for this milestone episode is a tribute to the relationship they’ve built through shared belief in what business can be.
THEMES EXPLORED IN THIS EPISODE
Love as the unexpected constant
Why Carolyn opens every interview with the question: “Do you believe there’s a role for love in business?”
How “love” arrives differently in every conversation — and yet keeps arriving
The Dave Dahl story: a guest who resisted the question and answered it completely by the end
What 100 episodes have clarified: when business is driven by humanity and is profitable, that is business at its absolute best
Purpose and profit: proof over 100 episodes
The case for purpose and profit going hand in hand rather than head-to-head
Intrepid Travel: from Episode 2 to Episode 99, the most-featured guest on the show and why — on track to $1.3B, AFR Fast Growth List 2024 (#2), B Corp certified
The elephant rides decision: pulling out of a highly profitable offering because it conflicted with who they were
The Antarctica decision: withdrawing from a profitable tour and partnering to do it more sustainably
Sarah King’s concept of “impatient capital”: purpose held to the same standard as financial targets
COVID as a test: Intrepid going to zero revenue overnight, using purpose as their North Star — and rehiring most of those they’d let go
Other proof points: Who Gives a Crap, Outland Denim, Future Super, Dave’s Killer Bread (sold to Flower Foods for $275M USD)
Purpose as the engine of genuine innovation
Good Citizens Eyewear: born around a dining table during a climate conversation — Harry Robinson (aged 8) holding a water bottle next to a pair of sunnies
Koskela: an office furniture subscription model designed to solve the waste problem, applying a familiar model in a new context
Pioneera (Danielle Owen Whitford): an AI-driven language model that detects burnout signals in workplace communication platforms like Slack and Teams
film (Elizabeth Tyler): a film platform built to bridge a divided world — curating films that tackle complex social issues including domestic violence and coercive control
Athena Manley / The Flexible CEO: identifying a two-sided problem (experienced C-suite leaders overlooked; mid-sized businesses unable to attract quality CEOs) and building a bridge
Robin Power / Insitutek: civil engineering touches 70% of Australia’s emissions — using that stat as a foundation for a new kind of company built around positive impact
The pattern that kept emerging: people who had been “smashed” by their own experience and came out of it determined to help others avoid the same
Purpose isn’t powerful until it’s personal
Sandy Blackburn (Ep 89): 15 years in South Africa, living in townships, married into a Black South African family — Ubuntu as an antidote to Western individualism, and “money as a way to buy yourself space to love”
Simon Sheikh (Ep 4): founding Future Super with a question — “In 2050 my son will be 35. What’s the world going to look like? I can’t sit on my hands”
Peter Baines (Ep 91): forensic investigator sent to the Bali bombings and the Boxing Day tsunami — founder of Hands Across the Water, unable to walk away from what he saw
James Bartle / Outland Denim: a champion motocross rider who saw the film Taken, then witnessed sex trafficking firsthand in Cambodia — “I could not walk past this”
Desmond Campbell: introducing himself in language before the interview — discovering he was descended from Vincent Lingiari of the Wave Hill Walk-Off, and how knowing that changed everything
The big takeaway across 100 episodes: “If your purpose isn’t connected to who you are, I’d question whether it’s genuinely a purpose”
The next chapter: Episodes 101 and beyond
Carolyn’s intention for the next 100: create more space to go deeper into the guest’s personal purpose and the story that brought them there
The connection to the third book: identity + purpose + action = the stories people tell about who their organisation truly is
Purpose isn’t powerful until it’s personal — the single thread that runs through every episode
GUESTS AND EPISODES REFERENCED
Geoff Manchester, Co-founder, Intrepid Travel — Ep 2 (also featured across multiple episodes – Ep 69 Part I & Part II; Ep 99 Sara King)
Dave Dahl, Creator, Dave’s Killer Bread — Ep 8
Simon Sheikh, CEO & Co-founder, Future Super — Ep 4
Sandy Blackburn, Founder Social Outcomes — Ep 89
Peter Baines, Founder, Hands Across the Water — Ep 91
Sarah King, GM of Purpose, Intrepid Travel — Ep 99
Robin Power, Founder, Insitutek & Ground Improvement — recent episode (Ep 97)
Nik & Harry Robinson, Good Citizens Eyewear
Sasha Titchkosky (Koskela), office furniture & sustainability
Danielle Owen Whitford, Founder & CEO, Pioneera
Elizabeth Tyler, Founder good.film – Ep 90
Athena Manley, The Flexible CEO – Ep 94
James Bartle, Founding CEO, Outland Denim – Ep 10
Simon Griffiths, CEO Who Gives A Crap – Ep 29
Desmond Campbell, CEO Welcome To Country – Ep 59
Peter ter Weeme – Ep 86
WORK WITH CAROLYN
Book Carolyn as a keynote speaker: carolynbutlermadden.com
Purpose consulting and advisory: thecauseeffect.com.au
Connect with Carolyn on Linkedin
Get in touch: [email protected]
59 min
May 03Ep 99 Sara King, Intrepid Travel: Creating Positive Change Through the Joy of Travel
EPISODE OVERVIEW
What does it look like when purpose isn't a department, a report, or a communications device — but the operating system of an entire business?
Sara King is General Manager of Purpose at Intrepid Travel, one of the world's most recognised purpose-led businesses. She's responsible for delivering Intrepid's environmental, social and governance commitments across a remarkable scope: climate action, gender equality, modern slavery, reconciliation, animal welfare and the Intrepid Foundation.
This is Carolyn's fourth Intrepid episode — and there's something poetic about it landing at Episode 99. The very first guest on this podcast, back at Episode 2, was Geoff Manchester, co-founder of Intrepid. Some organisations just keep giving you things worth talking about.
In this conversation, Sara and Carolyn explore what it truly means to embed purpose into business strategy — not as an add-on, but as the guide for every significant decision the business makes. Including some very difficult ones.
WHAT YOU'LL LEARN IN THIS EPISODE
Why Sara describes her role not as a purpose leader, but as a facilitator of others creating impact — and why that distinction matters
How Intrepid embeds purpose into its board-level scorecard, treating impact targets with the same accountability as financial targets
The Antarctica decision: why Intrepid exited a profitable product on environmental grounds — and why revenue targets went up anyway
How Intrepid's shift from carbon offsetting to a decarbonisation fund is reshaping its entire business strategy and growth profile
The vertically integrated model that enables Intrepid's local impact — and the India story that brought it to life
Why Intrepid's Borneo family trip is a masterclass in turning environmental education into lasting memory
How Intrepid created an activism trip in response to US national park funding cuts — and why it sold out in ten minutes
What B Corp certification has meant for Intrepid's culture of accountability — and what the new standards will demand
Why purpose-led hiring attracts over 220 applicants for a single role — and what executives need to speak fluently at Intrepid
ABOUT SARA KING
Sara King is Intrepid's General Manager of Purpose, responsible for delivering the company's environmental, social and governance commitments, including as a signatory to the UN Global Compact and a certified B Corp. Her remit includes Reconciliation, Modern Slavery, climate change, gender equality, animal welfare and the Intrepid Foundation.
Prior to joining Intrepid, Sara held a number of roles at the International Finance Corporation, a member of the World Bank Group, including a posting to Vanuatu where she delivered a national investment incentive scheme for tourism. Sara holds a Master's in International Relations and Affairs from Macquarie University and a Graduate Certificate of Management from the UNSW Business School.
ABOUT INTREPID TRAVEL
Intrepid Travel has been a world leader in responsible travel for more than 35 years. The company's mission is to create positive change through the joy of travel, which comes to life on more than 900 trips designed to truly experience local culture. With its own network of country offices in 33 countries, Intrepid has unique local expertise and perspectives. B Corp certified since 2018, their not-for-profit, The Intrepid Foundation, has disbursed more than $20 million to more than 160 partners.
RESOURCES AND LINKS MENTIONED
Intrepid Travel website
The Intrepid Foundation website
Intrepid's 2025 Integrated Annual Report
The Good Times — 10 new purposeful ways to travel responsibly
Sara King on LinkedIn
WORK WITH CAROLYN
Looking for a keynote speaker who will challenge your thinking on purpose-led leadership? Visit carolynbutlermadden.com
Ready to embed purpose into the heart of your business strategy? Visit thecauseeffect.com.au
47 min
April 14Ep 98 Future Fit Leadership: What It Really Takes to Do Your Best Work with Cherie Mylordis
EPISODE OVERVIEW
What does it really take to do your best work as a leader? Cherie Mylordis has spent her career at the leading edge of that question — from the Sydney 2000 Olympic Games to boardrooms across the globe. Her research with 200 leaders revealed a confronting truth: only one in three felt they were doing their best work. And when she dug deeper, even those who said yes were constrained in almost exactly the same ways as everyone else.
In this conversation, Cherie shares the experiences that shaped her thinking — growing up as the first in her family to go to university, finding herself at the forefront of change management before anyone knew what to call it, and what the Olympics taught her about what people are truly capable of when purpose ignites them.
She introduces her Work in 3D framework — Dare, Ditch, Dial — and explains why the middle D is the one most organisations keep missing. And she makes a compelling case for why, in an age of AI and uncertainty, the most urgent work leaders can do is create the conditions for their people to thrive.
WHAT WE COVER
Why Cherie became what she calls a "conscious curator" — and how that instinct has driven her entire career
What it was really like to be employee number 52 at the Sydney 2000 Olympic Games — and the radical ways of working that made it the best Games ever
The research finding that stopped her in her tracks: two thirds of leaders are not doing their best work — and why even those who say they are may be more constrained than they realise
The Work in 3D framework: Dare (bold purpose), Ditch (let go of what no longer serves), and Dial (future-focused ways of leading and working)
Why "ditch" is the D most organisations skip — and what gets left on the table as a result
The concept of "conscious unbossing" and what Gen Z's rejection of traditional career ladders signals for the future of leadership
The Siemens Energy innovation sprint: coaching a global team through the "messy middle" to produce some of the highest-scoring initiatives in the program
A small coaching intervention that helped a talented woman engineer stop undermining herself — and end up delivering the final pitch
Cherie's big audacious goal: making Work in 3D a global movement, not the exception
ABOUT CHERIE MYLORDIS
Cherie Mylordis is a leadership, innovation and future of work expert passionate about helping people do their best work and make a meaningful difference.
With decades of experience across diverse sectors, including leadership roles for the Sydney 2000 Olympic Games, Cherie has seen what’s possible when people are united by purpose and given the right conditions to thrive.
As the founder of nextgenify and nextgenify Academy, she works with leaders at all levels to challenge outdated ways of working and create environments where purpose, leadership and change come together for a better future.
Recognised as a LinkedIn Top Voice, Cherie’s work is featured in podcasts and publications including CEO Magazine, Dynamic Business and HR Leader, where she shares practical insights and fresh perspectives to help leaders navigate change and shape the future of work.
CONNECT WITH CHERIE MYLORDIS
LinkedIn: Cherie Mylordis
Website: nextgenify
Academy: nextgenify academy
RESOURCES MENTIONED
Work in 3D framework — Dare, Ditch, Dial. Cherie Mylordis / nextgenify
Exponential Organisations — Salim Ismail (book referenced in relation to the Siemens Energy innovation sprint methodology)
Conscious Unbossing — a term that emerged from UK research on how Gen Z relates to traditional management careers
WORK WITH CAROLYN
Keynote speaking: carolynbutlermadden.com
Purpose-led consulting: The Cause Effect
51 min
April 01Ep 97 The Stubborn Bull: Robin Power on Why Changing Engineering Could Change Everything
EPISODE OVERVIEW
Seventy percent. That's the share of Australia's emissions associated with the infrastructure we build and operate — roads, railways, airports, tunnels. And the profession best placed to move that number? Civil engineering. Which also happens to be one of the most conservative industries on the planet.
Robin Power is the Chief Executive of Insitutek and the founding Chair of Ground Level Alliance — a volunteer-powered non-profit with a single ambition: to make sustainability a daily practice for the people who design and build our world.
He's not a civil engineer by training. He's a manufacturing engineer — which means he sees the industry through a people-and-process lens that most in the sector don't have. And it was that outsider's perspective, combined with a painful experience of losing everything in a failed property venture, that set him on the path to purpose.
In this conversation, Robin and Carolyn explore what it really means to use business as a force for good — and what it costs to choose to be a change agent in an industry that doesn't always want to change.
THEMES EXPLORED
Business as a relationship — and what it means to show up for clients when they're "up against the wall"
The painful moment that reframed everything: losing a property business and what emerged from that period of deep reflection
Why 70% of Australia's emissions connect back to civil engineering — and why the profession has more power than it realises
The London Underground case study: how looking through a carbon lens changed what was possible
Ground Level Alliance: building a movement of change with volunteer power and a vision of industry-wide transformation
The first follower principle — why change agents need their people, not just their conviction
Legacy thinking at 50: what it means to be in your "legacy phase" before you're anywhere near retirement
B Corp certification in civil engineering — why most clients don't care, and why Robin does it anyway
The Melbourne Business School partnership and what a sustainability course built into "flow of work" could unlock
ABOUT ROBIN POWER
Chief Executive, Insitutek, and Chair, Ground Level Alliance
Robin Power has spent his career pushing boundaries – and encouraging others to do the same. A strategist, educator, and advocate, he brings fresh thinking to civil construction challenges, combining practical experience, theoretical knowledge, and business acumen blended with his manufacturing engineer background.
For over 15 years, Robin has partnered with consultants, asset owners, government agencies, contractors, and researchers across Australia, New Zealand, and the Pacific to implement modern in situ testing and ground improvement methods that boost construction productivity, reduce costs, improve quality, minimise risk, and lower environmental impact.
Robin also champions sustainability as founding chair of Ground Level Alliance.

LINKS & RESOURCES
Insitutek
Ground Level Alliance
Click the 'Get Involved' tab to explore how to contribute — from sharing case studies to joining the community.
Connect with Robin
Robin Power on LinkedIn
Mentioned in This Episode
B Corp Movement
Ground Level Alliance Sustainability in Civil Construction Course (in development, in partnership with Melbourne Business School)
Derek Sivers: First Follower — Leadership Lessons from a Dancing Guy (YouTube)
Intrepid Travel — intrepidtravel.com

ABOUT FOR LOVE & MONEY
For Love & Money is the podcast for leaders who believe that profit and purpose belong together. Each episode, host Carolyn Butler-Madden explores the intersection of business performance, human-centred leadership, and meaningful change — through stories of the people who are doing it.
Hosted by Carolyn Butler-Madden, founder of The Cause Effect.
Subscribe and leave a review wherever you listen to podcasts.

WORK WITH CAROLYN
If this conversation sparked something for you, Carolyn works with leaders and organisations who want to put purpose at the centre of their business.
Keynote speaking — carolynbutlermadden.com
Purpose-led consulting — thecauseeffect.com.au
54 min
March 17 Ep 96 From Stage Craft to Business Impact: Terri Martin on Leading Through Communication
Episode Overview
What does a performing arts institution have to teach the business world? As it turns out — everything.
In this episode, Carolyn speaks with Terri Martin, Head of Corporate at NIDA — the National Institute of Dramatic Art — about why communication is the most underinvested leadership skill in organisations today, and what happens when leaders finally get it right.
Terri's journey to this work is anything but conventional. From a mortifying early experience presenting to a major client, to building and leading businesses across marketing, not-for-profit and education, she arrived at NIDA with a uniquely personal understanding of why so many leaders struggle to communicate with clarity and confidence — and what it costs them when they do.
Together, Carolyn and Terri explore why communication is far more than the words we choose, how performers' techniques can transform business leaders, and why the ability to inspire, influence and connect is absolutely vital for anyone who wants to lead a movement of change.
In This Episode
Terri and Carolyn cover a lot of ground, including the three components of communication — words, voice and body — and why most leaders only focus on one. They discuss what actors understand about presence that many leaders don't, why the pause is one of the most powerful tools a communicator has, and how communication misaligned with purpose creates distrust rather than followership. Terri also draws a sharp distinction between performing leadership and truly embodying it, and shares her vision for a future where communication skills are taught in schools.
About Terri Martin
Terri Martin is a commercial business leader passionate about helping individuals, teams and organisations communicate with clarity, confidence and impact. Terri leads NIDA Corporate Training, the National Institute of Dramatic Art's executive education business. The division works with leading organisations across Australia to develop communication, presentation and leadership capability using NIDA's world-renowned performer-training techniques. Each year, thousands of professionals participate in programs designed to strengthen presence, influence and authentic leadership in the workplace.
Before joining NIDA, Terri built and led consultancy businesses, marketing agencies and not-for-profit organisations, and began her career working in marketing and media including at Nickelodeon in London. This mix of commercial and creative experience underpins her strong belief in the power of communication to transform careers, teams and organisations.
Terri is an alumna of The Marketing Academy Leadership Program, a mentor for Future Women and previously served as Vice Chair and Non-Executive Director of ADHD Australia.
Connect with Terri:
On Linkedin
Nida corporate website
56 min

About For Love & Money

From the publisher's feed

Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a…