John Ruggiero is co-founder with his wife, Michelle, of Manly Bands, a Utah-based direct-to-consumer seller of men's rings. The company launched in 2016 after John couldn't find a suitable wedding band.

This is Ruggiero's second appearance on the podcast. In April 2021, we discussed the company's founding, unique ring materials, and more. 

Since then, Manly Bands has acquired its manufacturer. Filming the making of rings from, say, Jack Daniel's whiskey barrels or Fender guitar strings creates compelling video, says Ruggerio, perfect for storytelling on social media and elsewhere.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6ps5

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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