The curse of every salesperson is in the pronoun "I." If you're having trouble connecting and closing, think about how often you use the world "I" or how often in a conversation you spoke about yourself rather than about them.  The great poet May Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."  Do you make clients, prospects and new people you meet feel important?  Or are they drowning in the drama of your own life story?  Today we teach you how to use the famous FORD script; a simple memory jogger for those times you catch yourself tongue tied about how to keep the conversations flowing and make it about them instead of you! 

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