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Reebok wasn’t always Reebok. In 1958, Joe Foster and his brother, Jeff, had decided that the Lancashire-based family company JW Foster & Sons they had inherited from their father needed its first rebrand since it was founded in 1895. They would still make trainers, of course, but they needed a new name to make them under. In an extract from his new memoir, Shoemaker, Foster recalls how, at first, they settled on an appropriately fleet-footed name: Mercury, like the winged messenger of the Roman gods. But upon heading to Manchester to file the patent, they were met with news that meant they had to come up with a new name and fast.

Welcome to Stripping Off with Matt Haycox
This isn’t your average business podcast. It’s where real entrepreneurs, celebs, and industry leaders strip back the polished PR, and get brutally honest about the journeys that made them.

Hosted by entrepreneur and investor Matt Haycox, Stripping Off dives into the raw, unfiltered realities behind success: the wins, the fuck-ups, the breakthroughs, and everything in between. No scripts. No sugar-coating. Just real talk from people who’ve lived it.

Whether you’re hustling to scale your business or just love a behind-the-scenes look at how people really make it, this podcast is your front-row seat to the truth behind the triumphs.

Who Is Matt Haycox? - Click for BADASS Trailer