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Tell us what you like or dislike about this episode!! Be honest, we don't bite!
Reebok wasn’t always Reebok. In 1958, Joe Foster and his brother, Jeff, had decided that the Lancashire-based family company JW Foster & Sons they had inherited from their father needed its first rebrand since it was founded in 1895. They would still make trainers, of course, but they needed a new name to make them under. In an extract from his new memoir, Shoemaker, Foster recalls how, at first, they settled on an appropriately fleet-footed name: Mercury, like the winged messenger of the Roman gods. But upon heading to Manchester to file the patent, they were met with news that meant they had to come up with a new name and fast.
By Matt Haycox5
11 ratings
Tell us what you like or dislike about this episode!! Be honest, we don't bite!
Reebok wasn’t always Reebok. In 1958, Joe Foster and his brother, Jeff, had decided that the Lancashire-based family company JW Foster & Sons they had inherited from their father needed its first rebrand since it was founded in 1895. They would still make trainers, of course, but they needed a new name to make them under. In an extract from his new memoir, Shoemaker, Foster recalls how, at first, they settled on an appropriately fleet-footed name: Mercury, like the winged messenger of the Roman gods. But upon heading to Manchester to file the patent, they were met with news that meant they had to come up with a new name and fast.

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