Fractional CMO Show

Today's guest is Jon McMonagle, the Director of Enrollment at CMOx. Jon helps marketers become Fractional CMOs so they can solve bigger problems. In this episode, Jon shares where the growing demand for Fractional CMOs is coming from, why Fractional CMOs are not the same as consultants, and what lies ahead for fractional work.

Takeaways

• The range of companies that are now looking for Fractional CMOs has grown drastically over the past few years. Although the early demand came from B2B SaaS companies, now legacy businesses that have existed for decades are looking for Fractional leaders.
• A driving force behind the increased demand for Fractional CMOs is private equity firms that have analyzed the business model and are looking for the insights of a CMO without paying someone a full-time salary.
• Once a Fractional CMO establishes a relationship with a private equity firm and shows them the results they are looking for, that private equity firm will often introduce the Fractional CMO to their other ventures and become a valuable referral partner.
• Many seven to eight-figure businesses have traditionally thought that a CMO would be inaccessible due to their salary demands, however, through the fractional model, these companies can now get access to the crucial marketing leadership they need.
• The difference between a Fractional CMO and a marketing consultant is that consultants come in to fix a marketing problem and leave, whereas a Fractional CMO comes in to fix a structural problem and they tend to stick around with their clients.
• Becoming a Fractional CMO is so much more than just doing run-of-the-mill marketing work. The role requires you to provide not only strategy but also leadership. If you are a great marketer but you can't lead, you're going to struggle to be a Fractional CMO.
• While marketing tactics will change and become more complex in the future, the strategy and value proposition of a Fractional CMO will become more important.

Quote of the Show:

• "A Fractional CMO will come in to solve a structural problem, it just happens to pertain to marketing" - Jon McMonagle

Links

• Jon's LinkedIn: https://www.linkedin.com/in/jon-mcmonagle-b8694b180/
• Casey's Twitter: https://twitter.com/CaseyStanton
• Casey's LinkedIn: https://www.linkedin.com/in/caseystanton/
• CMOx Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/__IobgHWMbU

There are things that you do and do not have control over in all aspects of your life and business. Thankfully, there is someone to light the path for you and your clients. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Get ready to learn about what Fractional CMO have control over and what they don't, how to get ahead of future problems, and why using a timeline can make both you and your team more effective.

Takeaways:

• Dualism is the idea that you can hold two competing worldviews at the same time. Because of how interconnected all things are, you can perceive the duality of something as opposed to only wanting one thing to be one way.
• A Fractional CMO has control over what they choose to focus on and the energy of the team they build around them. However, Fractional CMOs don't have control over things like CPM changes or platform errors.
• The job of a Fractional CMO is complex because of the downstream impacts of your decisions. This is why it's vital to take a deep breath and determine the most important problem that you can focus on. Which problem, if solved, has the biggest outcome?
• For example, the most important problem could be the thing that generates cash the fastest, stops the bleeding the fastest, or it might be the thing that is the long-term fix, like SEO, but it's going to take a long time.
• Use a timeline based on months and quarters. Assign major outcomes that are tied to specific dates on this timeline to your team and let them do the work. This allows you to oversee an outcome rather than manage individual tasks.
• Make you know, as a Fractional CMO, which outcomes have some wiggle room for their completion date. For example, a product launch will probably have a firmer deadline whereas for other projects you can extend the deadline.
• Try using the stoic practice of Negative Visualization to think about all of the things that are in your control and what would happen if they stopped working. Then, you can pre-emptively solve those potential problems or at least have a plan in place.
• Work on strengthening your prediction muscle by predicting how long things will take you. Even predicting the completion time small things like grocery shopping will help you hone your skills.

Quote of the Show:

• "People ask, is it hard to be a CMO? And the answer is, it's not that it's hard, it's just that the downstream outcomes of the decisions I make or you make impact more things." - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• CMOx Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

Shout Outs:

• Already Free by Bruce Tift

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/4ImcwwtVMWk

Step back and use this episode as a chance to reflect on your career, where you came from, where you are, and where you are going. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey outlines the 7 Stages of Commitment for Fractional CMOs, how to use the 7 Stages to view your own career, and how to make it through the Challenging phases to reach what is on the other side.

Takeaways:

• There are 7 stages of commitment to being a Fractional CMO. They are directly related to the 7 stages of long-term partnership developed by Jayson Gaddis.
• The 7 stages are Courtship, Infatuation, Challenge, Collaboration, Security, Expansion, and Ending.
• In the Courtship phase, marketers are thinking about what it would be like to leave the noise and responsibility of an agency. They're thinking about an easier route where they don't have to deal with things they dislike, such as finance or legal departments.
• New Fractional CMOs often face the Challenge phase when they realize they need to go out and win business. While they identify as Fractional CMOs, if they are only serving one client, their perception and reality are misaligned.
• The way through the Challenge phase for Fractional CMOs is to build a pipeline, have a confident sales process, and regularly go out and win new business to fill out your desired roster of Fractional CMO clients. For most, serving 2-5 clients works best.
• While your Fractional CMO engagement with a client may start as a 90-day arrangement, your intent should be to build a long-term commitment. The effort involved with constantly rotating in new clients will crush you, so make sure you thrill your clients.
• Establishing financial security for yourself and your family comes after you have made it through the Challenge phase. Your financial security as a Fractional CMO comes from your pipeline and your predictability in being able to serve clients

Quote of the Show:

• "You are exactly where you're supposed to be right now. It's a fact. Everything that's in front of you is an opportunity for you if you choose to jump on it" - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• CMOx Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

Shout Outs:

• Jayson Gaddis - Founder of The Relationship School
• Derek Sivers - Founder of CD Baby and Author
• Your Music and People by Derek Sivers
• Wired for Love by Stan Tatkin

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/-H0RKtgsFEE

Your own human nature is complex and it doesn't get easier to understand when you become a Fractional CMO. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey outlines the key lessons to help Factional CMOs overcome the Hedonic Treadmill, avoid Pyrrhic Victories, discover how to get to their goals, and build a community that they can rely on.

Takeaways:

• The Hedonic Treadmill is the concept that people return to a relatively stable level of happiness despite major life changes. This is relevant for Fractional CMOs because once you reach your desired outcome, you'll still be hungry for more.
• People are very bad at predicting what their emotional state will be when they reach a certain goal. This is especially applicable when it comes to thinking about future income and what level you would need to reach to then make a lifestyle change.
• Income levels for Fractional CMOs don't have an upper limit. This is one of the reasons that the outcome you have in mind when beginning as a Fractional CMO needs to be about more than just the money, or else you won't find satisfaction.
• As we head towards the end of the year, it's a great time to self-reflect. Ask yourself what you really want in all facets of your life.
• As a counter to the Hedonic Treadmill, you need to have a plan for your money. If you don't have a plan for it, you'll just get sucked right back into the cycle of just wanting more.
• A Pyrrhic victory is a win that inflicts such a devastating toll on the victor that it is tantamount to defeat. For example, your victory comes at the cost of your health, your relationships, etc.
• What got you here won't get you there. Spend the time to figure out where you want to go and then discover how you're going to get there.
• Having a community around you makes achieving your goals quicker and more fun. A community of energetic people will help get you energized to reach your goals.

Quote of the Show:

• "There is nothing quite like a person who is on a mission to make something happen" - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• CMOx Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

Shout Outs:

• Glazer-Kennedy Insiders Circle
• The Way of the Superior Man by David Deida

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/2WuQHziW1qU

The journey to becoming a Chief Marketing Officer can be long and arduous, but the less-traveled road to becoming a Fractional CMO can catapult your career and provide much more financial security. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey shares some of his own journey in the marketing world, how to make yourself stand out, and whether becoming a Fractional CMO might be the better path forward.

Takeaways:

• Becoming a CMO through the traditional route takes a long time. You often get stuck at certain levels in the organization for various reasons or your try to hop from company to company every few years, getting a higher title each time you start somewhere new.
• The traditional path to becoming a CMO requires you to put in a lot of effort to make yourself look better on paper. Common examples include leadership courses from a university, getting certifications, etc.
• If your objective is to become a CMO, you're going to have more success pursuing younger, more entrepreneurial companies. This way you can speak directly to the growth-minded entrepreneur at the helm and explain how you can help.
• Getting the job of a full-time CMO for a company is great, but if they let you go, you're right back into the job hunt. It's much better for your financial stability to serve multiple clients in that high-level marketing role.
• Many companies need the value that a CMO provides but they can't pay for a full-time CMO. A Fractional CMO is perfect for companies of this size.
• As a Fractional CMO, you can provide high-value insights for multiple clients which decreases the risks posed by one client leaving. This approach also increases your earning potential while allowing you to, potentially, decrease how much you work.

Quote of the Show:

• "It's better for you and your financial stability to have multiple clients" - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• CMOx Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/t3LQZcahc0I

So many marketers are overtitled and expect to be compensated according to their inflated titles which makes it hard to know what you should expect to make for your role. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey explores the hierarchy of the marketing world, how to scale that hierarchy, and what you can expect to make along to way to becoming a CMO or even a Fractional CMO.

Takeaways:

• When people are overtitled, they believe they have more power than they do or should and they will try to command a higher wage than they deserve for the problems they are solving. This is especially important for smaller businesses.
• At the bottom is the Marketing Technician. They have the opportunity to grow into a bigger role but at this point, they need to be a jack of all trades that can do all of the work you ask them to do. The typical hourly rate is between $15-$30.
• The next level up is where you get into specialized names for marketers in specialized roles, such as CRM Specialist or Conversion Rate Optimization Specialist. If you put "lead" in their title, they will be looking for a competitive salary.
• Moving up the hierarchy, Marketing Manager and Marketing Coordinator, with the Manager being slightly ahead of the Coordinator. Above those is the Marketing Director and then the VP of Marketing or the CMO
• Marketing Directors usually make $60,000-$150,000 per year, but they don't bring much to the marketing strategy. They need the strategy from the CMO, who should be making a minimum of $150,000 with great CMOs bringing in $250,000-$500,000.
• It can take about 10-20 years to work your way up to becoming a traditional CMO but many people get stuck at the manager level.
• Great Fractional CMOs can expect to make $500,000 per year and they don't need to rely entirely on one client to provide them with their livelihood. Working for multiple companies significantly lowers the impact of being laid off or fired by a client.

Quote of the Show:

• "If you have one company that pays you and that's all your livelihood, you run a significant risk" - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• Free CMOx Scorecard: https://cmox.co/scorecard/
• CMOx Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/z_HR_wgBC0M

The key to a successful future as a Fractional CMO lies in the regular use of scorecards and dashboards that provide you with actionable insights and indicators that you can use to solve bigger problems. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey explains how those scorecards and dashboards need to be used, the best ways to set them up, and why they make such an impact on achieving each company's outcomes.

Takeaways:

• You can become a successful Fractional CMO by reviewing every week, dashboards and scorecards that show you the health of a business, to the point that by looking at a graph or numbers, you can tell if the business is going in the right direction or not.
• If you notice that the business is going in the wrong direction based on the dashboard or scorecard, you can then ask for more details, figure out why it's happening, and resolve the problem.
• When you are growing a company, you need to be focused on the timeframe that you want to grow the company by and know what success looks like.
• Without clarifying your goal, you will be taking actions that don't actually impact the outcome that you need. Once you identify the outcome you need to achieve, you can take intentional actions to reach it.
• With your goal and timeframe defined, you can track your progress and measure whether you are on or off track to hit your goal. You'll know when you're behind schedule because it's been tracked which allows you to a proactive decision to right the ship.
• Scorecards help you focus on exactly what the problem is so you can go solve it by providing great insights into the situation.
• A properly set up dashboard will show you data that is actionable and that will help you solve the biggest problems.

Quote of the Show:

• "A scorecard and a dashboard will change everything for you" - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• Free CMOx Scorecard: https://cmox.co/scorecard/
• CMOx Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/wQuX9qRBaOw

Your job as a Fractional CMO is so much more than just a copywriter or SEO consultant. Casey Stanton is the founder of CMOx a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains the two most important aspects of your role as a fractional CMO, what companies are actually looking for, and how to make a bigger impact.

Takeaways:

• The first core responsibility for Fractional CMOs is to solve bigger problems. It is your job to identify the biggest problem, solve it and then move on to the next biggest problem and solve that.
• An example of a small problem is "what should the content marketer be doing today?" Whereas, a big problem would be something like, "where are generating customers from in the next 90 days" or whether to "hire a copywriter or an affiliate manager?"
• When you are solving big problems every day, you become invaluable to the organization and its future. The larger the impact you create will lead to larger paychecks for you.
• The second core responsibility of a Fractional CMO is to delegate everything except leadership. Companies want Fractional CMOs to come in and be a leader that can build a marketing strategy, lead a team, and drive them towards the needed outcome.
• It can be easy, and fun, to get pulled down into the small tasks, but to be successful, you need to stay elevated and stay out of the day-to-day tasks.
• The second that you take your focus off of where you are going, things will start to fall apart and you will lose momentum. Keep your focus on the bigger picture and delegate anything problems that you can.
• From 20,000 feet, your job is to come up with the strategy and get the right people to deploy the strategy. Breaking down a quarterly strategy into sprints ensures that the team can stay focused and work on things that push them towards outcome goals daily.

Quote of the Show:

• "When you solve bigger problems, you make a bigger impact" - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• CMOx Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/-gC3LwlGrO0

The metrics that matter the most are entirely dependent on the business and every business is different. Casey Stanton is the Founder of CMOx, a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey highlights some of the most important KPIs in many popular industries, how to visualize them and what to do with them.

Takeaways:

• At the base, a lead looks like a form submission that has a first and last name, an email address, and maybe a phone number. Whereas, a Marketing Qualified Lead (MQL) is that lead then saying or doing something that makes them more qualified.
• Many different attributes can be used to further qualify a lead, such as checking a box to identify their problem, their income range, demographic data, etc. Often this is done by the lead self-selecting into a group but it can also be done by filtering through big data.
• Once an MQL is passed from the marketing team to the sales team, the MQLs that fit additional criteria from the sales team will then become Sales Qualified Leads (SQL).
• Among the many questions used to determine if an MQL is an SQL, the sales team will also try to identify the urgency of the lead, which is a big factor in becoming an SQL.
• Whatever the business that you're in is, you need to know the relevant KPIs, track them, and eventually hand them off to other people that own them and marginally improve each metric every single month.
• Bottoms Up Sales Improvement is a process of continually optimizing funnels by making small changes over time at every step of the way to produce dramatic results very quickly.
• Using scorecards and dashboards helps you become more effective at solving bigger problems. These tools allow you to constantly monitor and make sense of the KPIs that matter the most to you.

Quote of the Show:

• "If instead, you build a strategy and then find the right tactics, you'll be successful" - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• CMOx Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/oqEbUDzuZQM

The Fractional CMO route is great for marketers looking to serve multiple clients at a high level with each paying $3,000-$15,000 per month. This week, Casey Stanton talks about his Wall Street Journal #1 bestseller, The Fractional CMO Method, and what you can learn from it. You'll learn about how to overcome the three biggest challenges of being a Fractional CMO: having control of your pipeline, getting your clients the results they need, and the length of your contracts.

Takeaways:

• The problem with being a consultant is the constant revolving door of prospecting for new clients when your contract runs out, whereas a Fractional CMO can serve as the CMO for multiple companies for extended periods, even months or years.
• You have to have complete control over your pipeline. That is your key to success as a Fractional CMO. You are the only one that can get you from where you are now to your goal.
• Many consultants only have a 30-90 day playbook to use and once it's done, so is their contract. By serving your clients more effectively with the Fractional CMO Method, you will extend the length of your contracts.
• While branding and web design are great and important parts of marketing, if you're more focused on them than the results that they generate, you're going to find yourself out of a job.
• You need to generate actual results for your clients that are outsized to your cost. Producing that big impact for them is how you stick around.
• A marketing agency is not a Fractional CMO. A Fractional CMO is a person who is a stakeholder inside the business whose job it is to build and lead the marketing team.
• A company doesn't get successful by being well-rounded and doing all of the marketing campaigns, it becomes successful by being deadly at a few of them and building a dynamic marketing team inside the organization.

Quote of the Show:

• "The only person getting you out of where you are and putting you where you want to be in a place of wealth, in a place of consistency, of confidence is you" - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• CMOx Website: https://cmox.co/call/
• CMOx Toolkit: https://cmox.co/toolkit/
• The Fractional CMO Method: https://cmox.co/book/

Shoutouts:

• Parris Lampropoulos - https://www.linkedin.com/in/parris-lampropoulos-96531630/
• Ryan Levesque - https://www.linkedin.com/in/ryanlevesque/
• Josh Nelson - https://www.linkedin.com/in/joshnelsonimc/
• Kevin Rogers - https://www.linkedin.com/in/kevin-rogers1/
• Joel Erway - https://www.linkedin.com/in/joelerway/
• Vinnie Fisher - https://www.linkedin.com/in/vinniefisher/
• Mark C. Winters - https://www.linkedin.com/in/markcwinters/
• Rory Stern - https://www.linkedin.com/in/rory-f-stern-6b53296/
• Ross O'Lochlainn - https://www.linkedin.com/in/ross-o-lochlainn-a3505528/
• Trivinia Barber - https://www.linkedin.com/in/trivinia/
• Dan Kennedy - https://www.linkedin.com/in/dankennedygkic/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/ahNGQTV0IxE