Fractional CMO Show

The way marketers interact and communicate with customers has shifted immensely with the advent of the internet and marketing automation. Today's marketing is missing the actual dialogue between customer and marketer that has been so essential to successful marketing in the past. Podcasts offer a great way to reopen those communication channels allowing marketers to create better relationships with customers and understand the challenges they face. Casey Cheshire, CEO and Founder of Ringmaster Conversational Marketing joins the show to open marketers' minds to the amazing benefits of having a podcast such as customer relationships, content creation, and a great forum for learning.

Takeaways:

• Marketers have moved away from actually talking to their customers and in a time when relationships are the new currency, this is harming brands and limiting the potential success of marketers.
• Podcasts, by nature, create relationships between the host and the guest.
• Having potential clients come on your podcast creates a relationship. Customers will be more comfortable discussing their business' actual challenges on a podcast as opposed to a sales call.
• Podcasts can be a great tool for marketers, each episode serves as a great source of content that can be repurposed many times in different media (eg. books, promo videos, clips, blogs, etc.)
• A conversational style podcast affords marketers much better access to how a customer or member of a group feels about a challenge, product, etc. compared to reading through online reviews or scrubbing social media posts.
• Being the host of a podcast is a great way to learn from guests and the host can ask whatever questions they want to really learn a lot.
• By interviewing experts in a particular subject, you can learn the jargon that their field's ingroup uses. This means that you can learn how to have a conversation in the 'language' that the expert understands best.
• Podcasts offer a space where people can come and share a moment together reconnecting in contrast to how social media has a way of tearing society apart at the seams.
• A fractional CMO's job is to make those already at a company more effective, not to take their jobs and work. Fractional CMO's should coach up the marketers around them to be ready to take over their position when they leave.

Quote of the Show:

• "I'm not here to create podcasts. I'm here to create human connection." -Casey Cheshire

Links:

• LinkedIn: https://www.linkedin.com/in/caseycheshire/
• Twitter: https://twitter.com/caseychesh?lang=en
• Company website: https://ringmasterlive.com
• Book: https://www.amazon.com/Marketing-Automation-Unleashed-Strategic-Growth/dp/1599327384

Ways to Tune In:

• Amazon Music
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://fractionalcmo.libsyn.com/spotify
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNtb3Nob3cuY29tL2ZlZWQueG1s
• dcast
• YouTube: https://youtu.be/ljHxCZPAy-o

The world of copywriting can seem daunting, but who better to guide you through than someone who's been there and done that throughout a long career in the business. Russ Reynolds is a Fractional CMO and a longtime copywriter who now runs several successful companies. Russ tells all on the do's and don'ts of both being a copywriter and hiring copywriters for your business. Russ also discusses some of the finer points of digital marketing best practices and better ways to approach finding and targeting customers more effectively.

Takeaways

• It's good to be upfront with the price in your advertising if the price is seen as a benefit. This keeps the amount of "tire-kickers" down and helps save money when using CPC advertising
• The focus when creating a customer list should not be the size of the list, but rather the quality of the customers. Russ and Casey discuss the benefits of using a paid funnel instead of a free funnel or scrubbing a database to create an effective customer list.
• Within the financial world, the advent of apps like Robinhood have created a lot of interest for people who are new to investing. For those trying to reach people interested in finance, there is a greater chance to reach many of these people and veterans of finance by casting a wide net.
• Decentralized finance (DeFi) and crypto currencies are helping more people become a part of the global online economy. This is also leading to greater economic freedom for many.
• There is a lack of people trying to make products that actually help people and there is an overabundance of copy that serves as hype and nothing more, providing no added value to the customer and not helping the brand in any real way.
• For marketers to grow their authority in the company, they must be able to delegate tasks or be forever relegated to those tasks. One great way to do this is to hire a "Marketing Technician" who can serve as a jack-of-all-trades and who you can delegate tasks to.
• To become a great CMO, you must have experience leading people and should be comfortable taking ownership of projects and their results.

Links

• Twitter: https://twitter.com/RussellReynolds
• LinkedIn: linkedin.com/in/russwreynolds

My name is Casey Stanton and I'm the founder of CMOx, the leading fractional chief marketing officer company.

And today I want to tell you about my podcast, The Fractional CMO show

This isn't just about how you can position yourself as a Fractional CMO.

This is about building the lifestyle you want, where you're loving the work you do...

Yes, being a fractional CMO means you get to call the shots, you get to stay elevated and solve bigger problems, but more important than all of that, you get to create real, sustainable and lasting change in the world.

There is no other role where you can have this much leverage... where you can support great companies and help reduce the suffering of more people around the world.

The Fractional CMO enjoys the fees of a marketing consultant, with the long-term engagements of a CMO. And that's exactly what we'll be talking about.

I've personally been the fractional CMO to over two dozen companies and have created a clear process to help you do the same.

If you're an agency owner and want to stop giving away marketing strategy for free, just so you can sell your services...

If you're a marketing consultant and want to break free of the revolving door of prospecting, selling, servicing and spinning down clients...

If you're an in-house marketer and you want to grow to become CMO for a couple compaines..

I'm excited for you to join me on this podcast adventure!

I'll be interviewing tactical marketing experts, successful fractional CMOs and business owners, as well as sharing my own ideas, tips and tricks to positioning yourself and winning business as a Fractional CMO.

If you want to SOLVE BIGGER PROBLEMS to create MORE IMPACT and earn a BIGGER check, you're in the right place.

Visit FractionalCMOShow.com right now to subscribe

Subscribe right now at FractionalCMOShow.com