In this episode of Create Wealth Through Franchising, Kim Daly and franchise specialist Michael Mudd, CEO of Brand One Franchise Development, explore franchise economics and essential investment strategies. They discuss the importance of choosing a franchise based on the "who" behind the brand, emphasizing that due diligence and cultural alignment are key for successful partnerships. Michael shares insights on unit-level economics, cultural fit, and the critical roles of both franchisors and franchisees in maintaining productive relationships.

Also in this episode: 

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