Franchise Secrets Podcast

Are you thinking about starting your own business? Consider buying a franchise if you don't want to build a business from scratch. Franchising is the best business model for many reasons. But, just like any business, it also comes with challenges, especially when you're not getting the proper support from the franchisor. 

Now if you're the franchisor, remember that it's your responsibility to support your franchise owners because that can make a big difference in their chances of success. But what if you're unsure how to help them become better business owners? Brad Sugars offers excellent insights and sound advice for both franchisors and franchisees. 

Brad is one of the most influential entrepreneurs and a top-notch business coach. He is also a bestselling author, keynote speaker, and host of The Big Success Podcast. As a husband and father of five, Brad is equally passionate about his family as he is about business. That's why he is a strong advocate for building a company that works without you–so you can spend more time doing what really matters to you. 

Throughout his 30-year career as an entrepreneur, Brad has become the CEO of several companies and owns the multi-million dollar franchise ActionCOACH®. He created 90 Days To Revolutionize Your Life, a program where you spend 30 minutes a day for 90 days with Brad teaching you his 30 years of experience in investing, business, and life.

In this episode, Erik and Brad talk about a lot of fun stuff about franchising, like why the investor franchisee is better than the owner-operator franchisee, what the top franchisees do and how to become a top franchisee, and why franchisors want him to talk to their franchisees. They also discuss wealth-building and Brad's proven formula for success. There's so much value here that you won't find anywhere else, so stay tuned!

“This is one of the greatest things about franchising–your best franchise partners will teach you what you need. You've got to be listening to your top 20%. They are breaking new ground for you. They're the ones that are going to help you grow the business massively.” - Brad Sugars

In This Episode:

- Why Brad says that “hustle and grind is the new stupid” and his new definition of business

- What can you learn from conversations with your top 20% franchise partners?

- How franchisors should evolve with changing market conditions 

- What support should franchisors provide their franchisees, and what solution exists when franchisors are not doing what they should?

- How can you help franchisees become better business owners? 

- The best offline conferences and retreats for franchisors and franchisees 

- Brad shares amazing stories of some guest speakers - people who succeeded despite the odds

- How does Brad help franchisors, and what is the advantage of being in the right community?

- What is the advantage of having a podcast for franchisors?

- Brad’s thoughts on AI and the possibility of brands becoming irrelevant as time goes on

- Discover Brad’s formula for success

- Why franchising is the best business model and how to stay on top of the game

- Brad talks about his journey wearing many hats in different businesses 

- What's the best response you want to hear from someone when you ask, “Why should I invest in you”?

And more!

Resources: 

- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Raise Your Hand Marketing by Brad Sugars & Joshua Bardsley - https://www.amazon.com/Raise-Your-Marketing-Joshua-Bardsley/dp/1915787084?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=ATVPDKIKX0DER

Connect with Brad Sugars:

- Website - https://bradsugars.com/products/30x-business/

- LinkedIn - https://www.linkedin.com/in/bradsugars/

- Facebook - https://web.facebook.com/BradleySugars/

- Instagram - https://www.instagram.com/bradleysugars/

- Podcast - https://bradsugars.com/the-big-success-podcast/

Connect with Erik Van Horn:

- Website 

- Instagram 

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium

Hey, franchisors and franchisees! Are you ready to revolutionize your business and reach new heights of success? Look no further than the game-changing world of digital marketing strategy. In this dynamic era, where online presence is everything, a well-crafted digital marketing strategy is the key to capturing the hearts and wallets of your target audience.

From skyrocketing brand awareness to boosting customer engagement and driving sales, it's time to harness the immense power of the digital landscape. Whether you're a seasoned franchisor or a budding franchisee, discover how this essential strategy can transform your franchise business, propelling you to unprecedented triumph. 

And who better to teach us all about digital marketing than Dennis Yu, CEO of BlitzMetrics, a unique digital marketing company that provides advanced digital marketing training to help take your business to the next level? Dennis is an internationally recognized lecturer in digital marketing and has spoken over 730 times in 17 countries. He has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News. He co-authored “Facebook Nation,” a textbook taught in over 700 colleges and universities. 

Dennis is on a mission to create a million jobs worldwide, and there's no stopping him from doing what he set out to do. Tune in and hear his remarkable insights in today's episode of Franchise Secrets with Erik Van Horn. 

“Projects cost you money. Processes make you money.” - Dennis Yu

In This Episode:

- Who is Dennis Yu, and what does he do?

- Dennis presents a case study showcasing his six-phase implementation process and success tracker

- How often should a brand develop creative content for organic and paid media?

- VA hiring checklist to make sure you find the right person for your business

- What is the benefit of working with Dennis and his team?

- Why these two functions must be done in-house instead of handing them off to agencies

And more!

Resources: 

- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Get the Success Tracker, Dollar-a-Day Training, or the 15-Second Video Course for Free - Email [email protected] with the Subject Line I Love Erik Van Horn 

- Blitzmetrics Academy - https://academy.blitzmetrics.com/ (Email [email protected] with the Subject Line Erik Van Horn Is Awesome and Get Any Course of Your Choice for Free)

- Find Your Next VA Here - https://www.onlinejobs.ph/

Connect with Dennis Yu:

- Website - https://blitzmetrics.com/

- LinkedIn - https://www.linkedin.com/in/dennisyu/

- Facebook - https://web.facebook.com/getfound

- Facebook Group - https://web.facebook.com/groups/dennispk

- Instagram - https://www.instagram.com/dennis.yu/

Connect with Erik Van Horn:

• Website 

• Instagram 

• Facebook 

• Facebook Group 

• LinkedIn

• YouTube

• Medium

Taking care of a family can be a full-time job, but if you’re a woman who dreams of being a business owner and a cool mom, then a franchise can be a good choice. Franchising can be a great way to find flexibility in the workplace while gaining financial freedom.

But how do you balance being a mom and running a business and all the things that come with it? That's what Erik and Tara McLain talk about in today's episode of Franchise Secrets.

Tara worked with other franchises before discovering Hand & Stone. As a customer of the brand, she was sold on the new opportunity because she experienced firsthand how Hand & Stone takes care of their customers. 

Tara joined Hand & Stone Massage and Facial Spa in 2012 as a franchisee and has since built new locations in addition to acquiring existing spas in Southwestern Florida. She currently has four existing locations and two in development: one more in Florida and one in Savannah, GA (a new market for her!).

Tara has also been involved in construction projects while expanding her existing locations. On a personal note, she is a mother to two amazing teens and the wife of John McLain, an attorney.

If you want to know what it's like to run a multi-unit franchise while being an awesome mom, Tara has some excellent insights for you.

“I am not a micromanager and I am not a delegator. I empower them to make the best decision for each situation.” - Tara McLain

In This Episode:

- How Tara started and acquired her spas

- Tara shares the lessons she learned from her first venture and why she was attracted to join Hand & Stone

- What mindset shift was needed for a mom with two kids to venture into business?

- What does the infrastructure look like to run a multi-unit franchise in different locations?

- The struggles Tara had to overcome while running the spa 

- What happened when the stores were shut down during the pandemic, and how did the franchisor respond to the situation?

- What does her team structure look like, and what is Tara's relationship with her Regional Managers?

- What is Tara’s routine on a typical week?

- How Tara motivates her team to do better

- The challenges with hiring new people and how to solve it

- How long can you step away from the business without things breaking?

- The deeper reason Tara still does the payroll for her team even when she doesn't exactly enjoy doing it

- Tara’s advice to other moms who are thinking about venturing into business

And more!

Resources: 

- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

Connect with Tara McLain:

- LinkedIn (McLain Spa Group) - https://www.linkedin.com/in/mclain-spa-group-4b2621271/

Connect with Erik Van Horn:

- Website 

- Instagram 

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium

Imagine you're 17 years old, living with your little brother in a tiny house with no heaters, the roof leaking and caving in, and cockroaches everywhere. The only job you can get is a minimum-wage job at a flag pole factory, so you and your brother lived on fast food and ramen noodles. What will you do to reset the standards of your life? Do you even think you have a chance at a good life? 

When you're down on your luck, it's easier to go on a downhill trajectory than try to get up, but not Dave Allred. Growing up in a dysfunctional and impoverished family, he knew deep down that he had unlimited potential and the power to uplevel his life as long as he was willing to do whatever it would take. 

Fast forward to today, he's living the life he'd only dreamed of with his beautiful family. He built a real estate fund, Axia Partners, and created the Allred Family Foundation. He has multiple investments. Yet, Dave still wakes up every day to remind himself, “Today I will do what others won’t, so tomorrow I can have what others can’t.” 

In this episode, Dave shares his inspiring journey about creating a life of your design. Erik and Dave also discuss franchising, passive investing, real estate, tax advantage, and parenting. So stick around and be inspired by Dave's incredible adventures in life and business. 

“The motto in our home is: Nothing is given. Everything is earned.” - Dave Allred

In This Episode:

- What pushed Dave to strive to change his life for the better?

- Valuable lessons Dave got from making door-to-door sales

- How Dave invested his money

- Why Dave allowed his 15-year-old daughter to buy a Tesla Model 3 (there's a huge lesson here)

- Does losing money on investments make you a bad investor?

- Dave talks about his investments in multiple brands as a franchisee and a franchisor

- What does Axia Partners do?

And more!

Resources: 

- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Podcast Episode with Tom Wheelwright on Tax-Effective Investing Strategies - https://franchisesecrets.com/podcast/too-many-entrepreneurs-are-missing-out-on-these-tax-effective-investing-strategies-%f0%9f%a4%af/

- Tiger 21 - https://tiger21.com/

- Top 21 Books That Helped Dave Allred Achieve Financial Freedom at 36 - https://www.businessinsider.com/best-real-estate-investing-financial-freedom-books-money-building-wealth-2023-3?_gl=1*11oowny*_ga*NTAxOTU2NDkwLjE2NzY0MDU1NDk.*_ga_E21CV80ZCZ*MTY3ODEzMTI3Ni44LjEuMTY3ODEzMTI4OS4wLjAuMA

Connect with Dave Allred:

- Website - https://www.daveallred.com/ and https://www.axiapartners.com/

- LinkedIn - https://www.linkedin.com/in/jdaveallred/

- Facebook - https://web.facebook.com/dave.allred.7

- Instagram - https://www.instagram.com/daveallred/

Connect with Erik Van Horn:

- Website 

- Instagram 

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium

Are you ready to dive into the world of franchising and discover the next big thing?

In this episode, Erik and his guests, Jeff Herr and Zack Fishman, explore the exciting world of franchising and its evolution, focusing on emerging trends and brands. They also talk about the younger generation in franchising, labor issues and how to solve them, the importance of branding, and why consultants do what they do. 

Jeff Herr is an entrepreneur with many interests including franchising, financial services, consulting, and administrative outsourcing. He is Erik's business partner at Front Street Equity Partners, so you'll hear his insights on private equity firms buying into brands. 

Zack Fishman has been the face of Fishman PR’s business development efforts since 2019, leading the sales process, speaking at industry conferences, and co-hosting the podcast, Modrn Business. Additionally, Zack is the key contact for vendor relationships through Franchise Supplier Network, a supplier consultancy he is a partner in.

Tune in to gain valuable knowledge about the dynamic landscape of franchising and the role of the younger generation in shaping its future. Be part of the franchising revolution!

“I believe that consultants serve a really awesome purpose if they're used responsibly, and I think there are a lot of people that do that today.” - Zack Fishman

In This Episode:

- Millennials, Gen Z, and Gen Alpha and the franchising industry 

- Trends, emerging brands, and the evolution of the franchising industry

- Labor issues and how to solve them

- Franchisors bragging about the wrong stats

- Why is branding so important, especially for an emerging brand?

- Why are some private equity firms buying off on units sold?

- Why territory is the gold when it comes to franchising

And more!

Resources: 

- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

Connect with Jeff Herr:

- Website - https://www.frontstreetep.com/

- LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

Connect with Zack Fishman:

- Website - https://www.fishmanpr.com/

- LinkedIn - https://www.linkedin.com/in/zack-fishman/

Connect with Erik Van Horn:

- Website 

- Instagram  

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium

Who would have thought that a janitor could be responsible for boosting the revenue of over 2,100+ small businesses since the 2020 pandemic? Adam Lyons used his unique skillset to launch The S.M.A.R.T Blueprint to help companies thrive during these challenging times. And it's not just small businesses that have benefited from his expertise. 

Some of the biggest brands in the world, including PepsiCo, Nike, Nescafé, and Discovery Digital Networks, have worked with Adam. In addition, his impressive achievements have caught the attention of major news outlets such as CNN, Forbes, the Today Show, and even the NY Post, cementing his status as one of the most sought-after business consultants in the game. 

In this episode, Erik and Adam discuss business strategies, AI, raising your fees as a consultant, KPIs, building relationships, and when to stop chasing money, among other things. 

If you're interested in learning from someone who knows what it's like to take businesses to new heights but values his family more than money, there's so much you can learn here today.

“I don't go into a business to make money. I go into a business to look at it.” - Adam Lyons

In This Episode:

- What can you learn from listening to Adam's podcast?

- Can you train AI to function as a business consultant (or any other role)?

- How do you lead with value as a business owner?

- What are some misconceptions about AI, and what is the biggest mistake people make when using AI?

- What sets smart people apart from AI?

- How do you raise your fee as a consultant?

- How does Adam apply prediction and solution as a business strategy?

- What is it like working with Adam?

- What The SMART Blueprint is all about

- How to make people care about the KPIs

- Adam shares his top takeaways from Roland Frasier, Ryan Stewman, Perry Belcher, and other mentors

- How Adam overcame his skepticism about the power of creating a vision (as taught by John Assaraf)

- How Adam builds genuine relationships

- When do you stop chasing more money?

And more!

Resources: 

- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Grab some gifts from Adam Lyons - https://thesmartblueprint.com/gift/

Connect with Adam Lyons:

- Website - https://thesmartblueprint.com/

- Facebook Group - https://web.facebook.com/groups/smartbusinessesdothis

- LinkedIn - https://www.linkedin.com/in/theadamlyons/

- Podcast - https://podcasts.apple.com/us/podcast/smart-businesses-do-this/id1606008411

Connect with Erik Van Horn:

- Website 

- Instagram 

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium

Is it better to run a business alone or with a partner? Of course, there are pros and cons to both. However, partnerships certainly offer fantastic benefits. Take Alex Yeater, for example. He is an everbowl Area Representative who has partnered with people to build something bigger. 

Alex is an Area Representative with everbowl in the Midwest, South, and Southeast. He and his wife of almost 20 years, Kelli, have four sons between the ages of 18 and 5. Before everbowl, Alex and his business partner Mitch grew a Wireless Zone franchise from 2 stores to 32 before exiting in 2021. In 2022, Alex and Mitch partnered with Drew Brees to form EB Masters, one of the largest Area Representative companies in the US.

By forming partnerships, major franchise investors can tap into the existing expertise of owners and operators, adopt proven best practices, and expand into new markets by leveraging their resources and complementing each other's skill sets.

But where can you find people who share your passion? How do you form genuine connections and build partnerships? Alex and Erik share valuable insights into this topic, so make sure to catch this episode!

“Long-term partnerships, they're like marriages, man. The first couple of years were hard, trying to figure out what was my role, what was his role. Now we've really gotten into this groove.” - Alex Yeater

In This Episode:

- A quick story on how Alex left the cellphone business and got into franchising

- What makes a partnership work well? 

- What is it like being business partners with Drew Brees, and how do you manage expectations when partnering with someone with star power?

- Alex talks about the benefits of joining the Mastermind Group (other than meeting Erik)

And more!

Resources: 

- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

Connect with Alex Yeater:

- Website - https://www.everbowl.com/

- Impact Vacation Rentals Website - https://impactvacations.co/

- Instagram - https://www.instagram.com/yeater.alex/

- Facebook - https://web.facebook.com/AlexYeater

- LinkedIn - https://www.linkedin.com/in/alex-yeater-67b66814/

Connect with Erik Van Horn:

- Website 

- Instagram 

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium

The franchising business model is ideal for veterans because their discipline, work ethic, and mission-focused orientation translate well into business ownership. 

Welcome to the latest episode of the Franchise Secrets podcast, where Erik Van Horn interviews Navy Veteran Clement Troutman, a top franchisee of Tropical Smoothie in Maryland.

Clement has found great success with Tropical Smoothie, garnering the 2018 Rookie of the Year award a year after they opened their first franchise in Maryland. Each year, he makes it his goal to surpass his previous year's success. His dedication to building strong core capabilities and staying focused on his mission has helped him to create a thriving business. 

In this episode, Clement shares how he got started in the franchising industry and his strategies to achieve success. He also talks about the importance of building solid relationships with his team, developing their skills and capabilities, and allowing them to share his vision for the company. 

This episode is a must-listen if you're interested in franchising or looking to improve your franchise. Tune in to hear Clement's expert insights and advice.

“Winners only compete with themselves.” - Clement Troutman

In This Episode:

- A brief background on Clement, how he got into the military, traveled to different parts of the world, worked in Cyber Security, then became a Tropical Smoothie franchisee

- How living in other countries impacted Clement's view of the American culture 

- What was it like teaching cultural diversity to his children?

- Clement shares the challenges he experienced being a Tropical Smoothie franchisee and how he made it to the top of the brand's best of the best

- How Clement develops leaders out of his team members and how he deals with someone who's not a good fit

- The secret to Clement's robust business infrastructure

- What's next for Clement Troutman?

And more!

Resources: 

- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Dreams Never Die by Mr. Clement T. Troutman - https://www.amazon.com/Dreams-Never-Die-Clement-Troutman/dp/1737376709/ 

Connect with Clement Troutman:

- LinkedIn - https://www.linkedin.com/in/clement-troutman-861543228/

Connect with Erik Van Horn:

- Website 

- Instagram 

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium

Are you a business owner looking to maximize the value of your business? Do you want to understand how cash flow is critical in business valuation? In this episode of the Franchise Secrets Podcast, host Erik Van Horn and his guest, Luke Andrus, share valuable insights on the multiples approach to business valuation and helpful tips for navigating the complexities of buying or selling a business. Luke is the founder and CEO of Blue Star Investments, a private equity firm based in the United States that focuses on investing in and growing small to mid-sized companies. He also co-owns multiple Anytime Fitness franchises in the United States, which makes him understand firsthand what makes a business valuable to buyers.

Whether you're a business owner looking to sell or a buyer interested in acquiring a business, this episode is packed with valuable insights you will want to take advantage of!

“No matter how good you are, it's still a gamble. Maybe the location's terrible, you know. I'd rather have a bad product in a great location than a great product in a bad location.” - Luke Andrus

In This Episode:

- A brief background on Luke, how he became a co-owner of multiple Anytime Fitness franchises, the value he brought to the business, and what sets him apart from other franchisees

- The three significant KPIs to monitor in the gym industry and how to monitor reviews

- Why it's crucial to teach employees how to solve problems and understand P&L statements

- Understanding company valuation using the multiples approach

- How do you avoid the usual mistakes sellers make?

- Why you should avoid buying into companies where the owner is too involved

- How to negotiate the terms of the sale and the benefits to seller and buyer for certain sale agreements

- When should you inform your employees that a new owner is taking over the company? 

- Buying healthy assets vs. distressed assets 

And more!

Resources: 

- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- The Accidental CEO by Thomas Voccola - https://www.amazon.com/Accidental-CEO-Leaders-Journey-Purpose/dp/1411688570

- Never Split the Difference by Chris Voss and Tahl Raz - https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805

- The Messy Marketplace by Brent Beshore - https://www.amazon.com/Messy-Marketplace-Selling-Business-Imperfect/dp/0998030007

Connect with Luke Andrus:

- Anytime Fitness Website - https://www.anytimefitness.com/

- LinkedIn - https://www.linkedin.com/in/lukeandrus/

Connect with Erik Van Horn:

- Website 

- Instagram 

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium

Are you considering franchising as a way to start or grow your business? As shared by today's guest, franchising can be a great stepping stone into other business opportunities. 

In this week's episode of the Franchise Secrets Podcast, host Erik Van Horn shines the spotlight on Yoel Gutierrez, co-owner of Mosquito Joe of Miami and leader of a Mastermind group called Franchise Empire Builders. 

Most of Yoel's professional career has been spent working in IT, but he always knew he wanted to own a business. He initially didn’t think it would be a franchise that kills mosquitoes. But, as his wife complained about mosquito bites, Yoel knew Mosquito Joe would be an excellent place to start. And he's happy with how it all turned out. His franchise has grown 4x since he opened it in 2015, making it one of the top Mosquito Joe franchises nationwide.

With the business doing great, Yoel takes great pride in his employees and what they do. The success of Mosquito Joe was just the beginning. He is now an owner and partner in a mold assessment company, a high-end auto detailing business, and many other companies. 

Tune in and discover how to use franchising as a pathway to diverse business ventures. 

“The only reason we succeeded in Mosquito Joe so much was because we dove in a hundred percent.” - Yoel Gutierrez

In This Episode:

- A brief background on Yoel Gutierrez and how he got involved with Mosquito Joe

- What makes a franchisee successful?

- How Yoel started leading a convention (which led to the Mastermind Group) for Mosquito Joe franchisees

- The pricing structure for Yoel's Mastermind and what you will get out of it

- What are the benefits of leading a Mastermind?

- How franchising launched Yoel's success as a business owner and opened more opportunities for him

And more!

Resources: 

- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Scalable Franchise - https://scalablefranchise.com/

- The CASHFLOW Quadrant by Robert Kiyosaki - https://www.richdad.com/the-cashflow-quadrant

Connect with Yoel Gutierrez:

- Website - https://miami.mosquitojoe.com/

- LinkedIn - https://www.linkedin.com/in/yoel-gutierrez-20122723/

Connect with Erik Van Horn:

- Website 

- Instagram 

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium