Haley Raymond spent years in newsrooms before becoming a publicist, so she knows exactly what makes a journalist say yes and what gets deleted on sight. Preston sits down with her to unpack earned media: the free but far-from-easy strategy of getting press, podcast features, and local news coverage without spending a cent on ads. They cover when a freelancer or agency owner should start thinking about PR, how to find your "story" even if you think your work is unremarkable, and why a tailored pitch always beats a mass email. If you've ever wondered whether you're ready for the spotlight, this episode lays out the roadmap.

Support our show sponsors -> ⁠https://freelancetofounder.com/sponsors⁠

Submit your own question -> ⁠https://freelancetofounder.com/ask⁠

Connect with Haley:

⁠https://HaleyRaymond.com⁠

⁠https://www.linkedin.com/in/haleyadams25/

Learn more about your ad choices. Visit megaphone.fm/adchoices