Learn easy ways to market a business for free! Discover helpful tips like connecting with local groups and using the best keywords to get more people to notice the brand. This episode shows how small changes can make a big difference—all without spending extra money. Join host Adam Sylvester and Richard Grove of Wall Control and The Small Business Consultant

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

[00:00] Introduction to the episode and guest

[01:44] Using Google Analytics for keyword insights to optimize online presence

[03:44] Benefits of using specific search terms to increase website traffic

[05:21] The value of keywords and search terms tailored to audience intent

[06:10] Influencer marketing and partnering with local community leaders to boost visibility and grow 

[10:24] Using Jobber to improve your marketing

[11:07] Becoming a voice of authority by engaging on forums and social media

[12:11] Engaging with local causes and donating time or products for exposure

[14:10] Choosing the right social media platform and focusing on evergreen content

[16:08] Leveraging AI tools to create unique social media visuals

[18:05] Benefits of affiliate programs to create a cost-effective sales network

[19:20] Avoiding discount code leaks for better attribution tracking

[21:25] Referral programs with simple incentives for satisfied customers

[23:18] Emphasizing revenue-sharing over traditional ad expenses

[24:01] Exchanging services for marketing placements as a budget-friendly tactic

[25:02] Creative social media management partnerships for engagement

[26:58] Low-cost tools like email marketing for regular customer engagement

[29:44] Adam’s Key Takeaways: Use Google Analytics, Influencer marketing, and join Facebook groups