Being Freelance

Freelance Marketing - Digital Designer Tim Brown


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Tim designs and develops for local SME clients in his home city of Minneapolis. They all come thanks to the work he puts into establishing himself as a digital marketing authority both with blogging and podcasting. All that whilst refining his trade with work in an agency.

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Here’s some of the key takeaway points:

  • Working for an agency gives you experience that helps you in your freelance career: the processes, the client management

  • Create content for your site that helps your potential clients - not only does it place you as an authority, but if done regularly

    massively helps your SEO

  • Create longer form blog content (think of them almost as chapters of a book - maybe one day it will be!) - it helps provide greater value for longer and establishes you as authority

  • Reach out to people and see if they will link to your site or particular posts as those links help your SEO

  • Monitor the analytics of your site/blog so you can see what’s working well for you

  • Keep your time scales for projects realistic, with ‘air’ in them for flexibility

  • Think about what you want in your contract: how will communication

    work? Will paused projects get restart fees? etc

  • When starting out, just get your website out there and evolve it as

    you go. If you need help designing so it reflects the quality of your
    brand, then hire someone!

  • Try and get some clients to hire you on a retainer so you have a

    baseline amount of money coming in each month, it takes the pressure
    off

  • Work/life balance should be what you want it to be: don’t get hung up

    on what others expect; if you love to devote a lot of time to your
    work/side projects, there’s nothing wrong with that, don’t feel
    guilty

    More from Tim

    Tim B's site

    Tim B on Twitter

    Tim B's blog

    Tim B's podcast

    Who the hell is Steve Folland?

    You know how everyone bangs on about how powerful video and audio content can be?

    Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
    Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

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