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In this episode of No Bollocks with Matt Haycox, Matt sits down with Daniel Priestley, celebrated entrepreneur, bestselling author, and creator of the "Key Person of Influence" methodology. Daniel unpacks the harsh truths about why so many entrepreneurs fail to grow their businesses and build lasting wealth in today’s chaotic world. This is the ultimate playbook for anyone who’s ready to stop making excuses and start building real, scalable success.

What You’ll Learn in This Episode:

• The power of personal branding: why it’s not optional anymore.
• How Daniel built and scaled multiple businesses, including a £10M empire.
• The surprising failures and lessons that shaped his career.
• Why most entrepreneurs focus on the wrong things (and how to fix it).
• The truth about AI, marketing, and dominating in an oversaturated market.
• Practical tips to create demand, scale faster, and attract the right team.

Daniel shares no-bollocks insights on what it takes to become a leader in your industry and why playing it safe is costing you everything. If you’re ready to transform your mindset, adopt winning strategies, and make 2025 your breakthrough year, this episode is a must-listen.

Timestamps

0:00 – Meet Daniel Priestley
2:51 – How Daniel Built His First Business
4:25 – Did He Know What He Was Doing?
6:59 – Personal Branding: What Obama Got Right
12:57 – Influencers vs. Key People of Influence
21:09 – Why Your Personal Brand is Non-Negotiable
28:28 – How AI is Making the World Noisier
30:39 – Should You Start or Buy a Business?
34:19 – The Power of Scorecards
40:18 – Should You Run a Consultancy Business?
42:10 – Hiring Hacks: What Matt’s Doing Wrong
54:24 – How Equity Can Motivate Your Team
56:20 – Investors vs. DIY: Which Path is Better?
58:44 – Fixing the Education System: What We Need to Teach
1:06:20 – Wrapping Up

Connect with Daniel Priestley:

• 🌐 Website: DanielPriestley.com
• 📖 Books: Key Person of Influence, Oversubscribed, and more
• 📱 LinkedIn: https://www.linkedin.com/in/danielpriestley/
  
  

📌 If you’re ready to stand out, scale up, and thrive in 2025, watch the full episode now! Don’t forget to like, comment, and subscribe for more no-nonsense advice.

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Welcome to Stripping Off with Matt Haycox
This isn’t your average business podcast. It’s where real entrepreneurs, celebs, and industry leaders strip back the polished PR, and get brutally honest about the journeys that made them.

Hosted by entrepreneur and investor Matt Haycox, Stripping Off dives into the raw, unfiltered realities behind success: the wins, the fuck-ups, the breakthroughs, and everything in between. No scripts. No sugar-coating. Just real talk from people who’ve lived it.

Whether you’re hustling to scale your business or just love a behind-the-scenes look at how people really make it, this podcast is your front-row seat to the truth behind the triumphs.

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