This episode of Brain Driven Brands is a wake-up call for every founder, media buyer, and creative who's been told the secret is more ads, more volume, more work.

Sarah, Nate, and guest Kevin (Head of eCom at High Camp Flasks) pull back the curtain on the creative hamster wheel and share why "a thousand ads a month" isn't just unrealistic—it's wrecking teams, draining budgets, and distracting from what actually drives growth.

We dig into:

• Why Meta's "creative volume" advice is being misapplied

• How focusing on holistic campaigns (not individual ads) changes everything

• The hidden burnout, team, time, and efficiency costs of chasing volume

• What great brands are doing instead: quality storytelling, high-impact campaigns, and customer research

If you're tired of the spray-and-pray approach and want to fall back in love with marketing again, this episode will give you the strategy shift you need.

🎧 Listen in, and if you're a brand stuck on the volume hamster wheel, this one's for you.

👉 Learn more how to apply psychology to your ads: skool.com/tether-lab\

Guest: Kevin (Never "Kev") Luby, Director of Ecommerce @ High Camp Flasks Linkedin: https://www.linkedin.com/in/kevin-luby-70b62445/

CoHost: Nate Lagos

Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevingerLinkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg