HoldCo Bros are back! Nik and I sat down with Isaac French, who built Live Oak Lake, a unique micro-destination. In this episode, we discuss how Isaac turned a $2.3 million investment into a $7 million exit, why storytelling is crucial for any business, and how he generated $40,000 in bookings with a $900 social media budget. We also cover the challenges he faced, like being banned from Airbnb, and how he overcame them to create something truly special. 

• Learn more about Nik here: 

http://linktr.ee/cofoundersnik

• Learn more about Isaac here: 

https://x.com/isaacfrench_
https://www.isaacjfrench.com

Timestamps below. Enjoy!

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00:56 Meet Isaac French: The Short-Term Rental Master

01:56 Isaac's Journey: From Raw Land to Million-Dollar Cabins

09:45 The Airbnb Suspension and Pivot to Direct Bookings

17:25 Building Community and Unique Experiences

31:37 Entrepreneurial Roots in Strict Communities

32:12 The Role of Technology and Creativity

34:02 Character Development Over Success

35:55 Balancing Life and Entrepreneurship

36:52 Philosophical Insights and Personal Practices

38:12 Industry Trends and Opportunities

39:20 The Power of Storytelling in Business

40:24 Challenges in Direct Bookings

42:44 Innovative Ideas for the Hospitality Industry

47:34 Social Media and Influencer Marketing

53:15 Rapid Fire Questions and Final Thoughts